Communicating Food-Safety Risks to Key Stakeholders

In recent years, the public has become increasingly concerned about the safety of the food they eat. Anxieties are augmented each time there is a food crisis, with each new disease and resultant food safety concern adding to the perception that our food is no longer safe. Bridging the gap between the scientist/veterinarian, economist, farmer and consumer requires effective communication strategies. This article uses the example of paratuberculosis (Johne's disease) in cattle to illustrate the difficulties of communicating food-safety risks when considerable uncertainty exists. Scientific data linking this disease to Crohn's disease in humans is contradictory and far from conclusive. We show how the Codex Alimentarius system can be used as a template for communicating risk in such situations. This is a four-stage process that addresses public perceptions of the risk and the public's related information requirements. One aim is to give peoples' concerns as much emphasis as the risk statistics in an open and honest debate. The example highlights the difficulty of deciding when and how best to instigate the process. However, positive collaboration between epidemiologists, public health specialists, economists, food marketers and policy-makers to work in conjunction with consumers of both food and animal health products and services is essential for a satisfactory outcome.     

Key Issues in Multichannel Customer Management: Current Knowledge and Future Directions

Multichannel customer management is “the design, deployment, and evaluation of channels to enhance customer value through effective customer acquisition, retention, and development” (Neslin, Scott A., D. Grewal, R. Leghorn, V. Shankar, M. L. Teerling, J. S. Thomas, P. C. Verhoef (2006), Challenges and Opportunities in Multichannel Management. Journal of Service Research 9(2) 95–113). Channels typically include the store, the Web, catalog, sales force, third party agency, call center and the like. In recent years, multichannel marketing has grown tremendously and is anticipated to grow even further. While we have developed a good understanding of certain issues such as the relative value of a multichannel customer over a single channel customer, several research and managerial questions still remain. We offer an overview of these emerging issues, present our future outlook, and suggest important avenues for future research.     

Loan Officer Turnover and Credit Availability for Small Firms

This paper presents empirical evidence on the role loan officers play in facilitating small firm access to commercial bank loans. If loan officers use soft information (for example, assessments of character, information from customers and suppliers) to make lending decisions that would not otherwise be made on the basis of hard information (for example, tax returns or financial statements), then, frequent turnover in loan officers should be associated with an adverse effect on credit availability. This relationship is confirmed empirically using survey data of U.S. small firms in 1995 and 2001, where loan officer turnover is positively related to the turndown rate on the most recent loan application. Although loan officer turnover could be influenced by the turndown rate (for example, an owner changes banks and gets a new loan officer as a result of a recent turndown), its negative effect on credit availability persists under several different tests.     

Ownership, investment climate and firm performance

The importance of a country's ‘investment climate’ for economic growth has recently received much attention. In this paper we use a new survey of 1,500 Chinese enterprises in five cities to measure more precisely components of the investment climate and their effects on firm performance. Our firm‐level analysis reveals that both ownership and investment climate measures matter for investment, productivity and growth. In particular, firm performance is positively correlated with foreign and domestic private ownership, light regulatory burdens, limited corruption, technological infrastructure and labour market flexibility. In contrast, gains from improving banking access and physical infrastructure are quite limited.     

Measuring risk attitude of agricultural producers using a mail survey: how consistent are the methods?

A mail survey is used to examine the consistency of alternative risk preference elicitation procedures using five commonly used methods. These elicitation procedures have been used in previous studies to characterise risk preference. Results show little consistency across procedures, supporting strength-of-preference studies. A general recommendation for mail surveys is the development of relatively easy-to-understand risk-preference elicitation procedures that are framed according to the situational construct in question.     

Do free trade agreements actually increase members' international trade?

For over 40 years, the gravity equation has been a workhorse for cross-country empirical analyses of international trade flows and — in particular — the effects of free trade agreements (FTAs) on trade flows. However, the gravity equation is subject to the same econometric critique as earlier cross-industry studies of U.S. tariff and nontariff barriers and U.S. multilateral imports: trade policy is not an exogenous variable. We address econometrically the endogeneity of FTAs. Although instrumental-variable and control-function approaches do not adjust for endogeneity well, a panel approach does. Accounting econometrically for the FTA variable's endogeneity yields striking empirical results: the effect of FTAs on trade flows is quintupled. We find that, on average, an FTA approximately doubles two members' bilateral trade after 10 years.