Changing the marketplace one behavior at a time: Perceived marketplace influence and sustainable consumption

This study introduces the construct of Perceived Marketplace Influence (PMI) and investigates its role in mediating the relationship between environmental concern and sustainable consumption behavior. A nationwide survey shows that Perceived Marketplace Influence plays an important role in mediating the relationship between concern and behavior, providing an explanation for prior inconsistencies in this relationship. Accordingly, Perceived Marketplace Influence plays a purposeful role in transforming environmental concern into behavior. This project extends previous research on the relationship between values, beliefs, and behavior by showing that one's perception of influence on the marketplace behavior of others significantly influences one's own marketplace behavior. Improved understanding of this relationship provides updated guidance to firms and policymakers for projecting and encouraging sustainable consumption behavior.     

Measuring Generation Y consumers’ perceptions of green practices at Starbucks: An IPA analysis

Following the trend of sustainability, many organizations in the restaurant industry have considered this movement as an opportunity and have started to “go green.” In this study, we analyzed Starbucks, the American global coffeehouse chain. Through an importance-performance analysis, we investigated the gap between the importance assigned by customers to a set of green practices that can be implemented by restaurants and their perception of Starbucks’ performance. The results suggest that, by making some green practices visible to their customers, Starbucks is creating the perception that the company is performing well in several other “green” areas.     

Social Media Usage by Law Firms: Correlation to Revenue,Reputation, and Practice Areas

Social media can be used for multiple purposes within the legal profession, such as client development, networking, disseminating information, and building awareness of the firm and its practices. This study found that the more social media platforms a firm uses, the higher its ranking among prestigious law firms. Based on the practices of successful law firms, it is recommended that lawyers maintain LinkedIn and Twitter accounts as a way to connect with clients and the public. Findings indicate that additional platforms are beneficial, based on the practice areas of a firm. Guidelines are provided for composing effective social media messages.     

Time price differentials in the rent‐to‐own industry: implications for empowering vulnerable consumers

Rent‐to‐own enterprises represent a lucrative and rapidly growing industry. They are of particular concern to social service agencies, policy makers and consumers because they target a vulnerable, economically disadvantaged segment of the population. This article presents an investigation of a major player in the industry in one US state that fell under scrutiny by the courts because of a question of whether it is a retail enterprise covered by truth in lending legislation. Findings indicate that the average time price differentials charged by the largest retailer in this state exceed by more than three times the regulated 30% cap on interest rates. Rent‐to‐own is an example where regulation must be put into place so consumers can make more informed decisions. Such regulation, however, must be accompanied by financial literacy education that will further empower vulnerable consumers in the marketplace.     

Commonage land and farmer uptake of the rural environment protection scheme in Ireland

This paper looks at some of the factors which may influence REPS participation among commonage farmers in the west of The Republic of Ireland and on the impact REPS has had on participating farmers’ income and on their environmental practices and attitudes. Commonage is land held in common ownership on which two or more farmers have grazing rights. There are about 4500 commonages in Ireland and they are important to Irish agriculture, to conservation of the uplands, in managing the environment and in sustaining rural livelihoods. The study reveals that sheep farmers are less likely to join REPS than cattle farmers and that being in receipt of other sources of State income acted as a deterrent to participation. REPS appears to have had a positive impact on participants’ income and seems to have been successful in changing farmer practices in a more environmentally benign direction, when doing so imposed no additional costs on the farmer. Environmental awareness among all farmers appears to be poor although REPS farmers display more appreciation of the degraded state of commonage than do non-REPS farmers. Farmers preference for a continuation of the status quo with respect to commonage management and a lack of discontent with respect to the distribution of past commonage rights points to the potential of building on a more co-operative approach to environmental management.     

Discovering and Evaluating Collaboration Engineering Opportunities: An Interview Protocol Based on the Value Frequency Model

Collaboration Engineering (CE) is an approach to designing collaborative work practices for high-value recurring tasks and transferring those designs to practitioners to execute for themselves without the ongoing intervention of professional facilitators. Because CE projects can entail considerable cost, it would be useful to have a way to predict whether a group would be likely to adopt a collaborative work practice were one developed for them. In this paper we present an interview protocol for that purpose. Using the logic of the Value Frequency Model (VFM), we derived the protocol with two layers of questions. The first layer is for discovering potential collaboration engineering opportunities; the second is for evaluating the degree to which practitioners might be willing to adopt a new work practice were one offered. We used the protocol in two field studies; one with a team of experienced collaboration engineers working in the headquarters of a large multi-national organization, and one with a group of students with no CE experience working with a variety of for-profit and non-profit organizations in their community. The qualitative and quantitative outcomes of these studies suggest that the interview protocol may be a useful means for discovering and evaluating CE opportunities. Outcomes also provide support for VFM, the theory from which the protocol was derived.     

Consumer Perceptions of the Antecedents and Consequences of Corporate Social Responsibility

Perceptions of a firm’s stance on corporate social responsibility (CSR) are influenced by its corporate marketing efforts including branding, reputation building, and communications. The current research examines CSR from the consumer’s perspective, focusing on antecedents and consequences of perceived CSR. The findings strongly support the fact that particular cues, namely perceived financial performance and perceived quality of ethics statements, influence perceived CSR which in turn impacts perceptions of corporate reputation, consumer trust, and loyalty. Both consumer trust and loyalty were also found to reduce the perceived risk that consumers experience in buying and using products. From these significant findings, we draw several conclusions and implications, including the importance of enhancing firm focus toward its ethical commitment and long-term reputation.     

Are Household Services Overvalued?

A bstract . It has been argued that estimates of the magnitude of household services relative to the Gross National Product (GNP) are generally overstated. Although under certain conditions this conclusion is justified, the explanations given are sometimes questionable. It is shown here that when overstatements do occur it is due to the need for valuation adjustments rather than quantity adjustments to the estimates. Moreover, depending on the points to be demonstrated it is equally correct to express such estimates as a percentage of the GNP or as a percentage of GNP plus household services. Some have argued to the contrary. It is further shown here that when valuations are adjusted to reflect labor market conditions and other factors, estimates of household services are reduced considerably.