Constructing identities in Indian networks: Discourses of marketing management in inter-organizational relationships

This paper explores business-to-business (B2B) marketing values and knowledge systems in India and their impact on identity construction in industrial networks. Our study moves methodological approaches into more interpretive territory by acknowledging the processes of social construction in networks as articulated by the IMP Group. We bring an interdisciplinary perspective to B2B marketing studies by recognizing cultural influences on managers' constructions of Indian modernity and explore what these linguistic moves may mean for the management of buyer–seller relationships. We highlight the dexterity with which individual actors discursively position themselves, their (and other) firms and countries by drawing upon a range of interpretive repertoires in their accounts of relationship management. Our chief contribution is to conceptually synthesize some of the discursive forces at work in identity processes within Indian business networks and to empirically illustrate the inherent tensions within managers' talk as they construct individual, organizational and national identities.     

From spending to understanding: Analyzing customers by their spending behavior

In customer segmentation, a common strategy is to use individual differences as a predictor of future behavior. Recent advances in data management in large financial institutions give an unprecedented and potentially powerful source of data for identifying such differences. We show that spending data can substantially help target the direct marketing of financial products, and constitutes new information, not captured by demographics. In particular, a systematic combination of this independent source and more traditional measures can enhance the predictive power of marketing research and improve the relationship with customers as illustrated in a direct mailing selection method which substantially raises response rates.     

The impact of sustainable energy production on land use in Britain through to 2050

Historically, land use in Britain has been shaped by the environment's capacity to provide energy as well as food, water and shelter. Over the next decades, energy will again become a major driver in land cover change as we seek to capture the necessary energy to replace fossil fuels, reduce environmental damage and substitute for insecure supplies. Britain was one of the first places to exploit fossil fuels extensively, initially coal, and it has the potential to generate considerable amounts of renewable energy from tides, waves, the wind, biomass and sunlight. The UK Government's policy is to develop a suite of technologies that will provide a resilient supply without compromising its economy or its international commitments to environmental protection.This paper examines the three major terrestrial options for renewable energy and assesses each by successively filtering them for feasibility, achievability and practicality incorporating existing developments, designation and public opinion. Technology and opinion are dynamic, so the outputs need to be viewed as indicative of alternative scenarios rather than as fixed forecasts. Implications for changes in the energy supply infrastructure needed to match the new supply chains are highlighted.The demand for energy depends on the demographic profile (population size, age distribution, lifestyle and expectations) and on economic activity. Here total demand is predicted using the UK Energy Research Centre's Energy 2050 model, which uses linear programming to balance economics and environmental capacity by major demand sectors in five-year time steps. The core model often generates challenging results.     

Measuring service quality of travel agents: evidence from Northern Cyprus

Service quality delivered by travel agents in Northern Cyprus was examined using a SERVQUAL scale. The translated instrument was purified using an item-categorisation technique and administered to 337 current users of travel agents in the region. Expectations and performance (SERVPERF) scores indicated that respondents were concerned most with the efficiency and least with the personalisation of the services offered. The largest service gaps were identified with the ‘modern’ appearance of the service and service-scape, and the smallest with interpersonal qualities of service. Multiple regression showed promptness, empathy, efficiency and service-scape aesthetics to be the main determinants of customer satisfaction. SERVPERF scores gave a better prediction of overall satisfaction and showed marginally better reliability and validity than those from which expectations were subtracted. Instead of the predicted SERVQUAL five-factor solution, factor analysis showed an underlying uni-dimensionality that is consistent with the findings of other authors. Possible management actions suggested by the findings are discussed in the context of the small business environment in Northern Cyprus.     

社会硅谷:社会创新的发生与发展

社会创新是为满足社会需求而进行的创造性行动和服务。近年来,随着人口老龄化、环境污染、酗酒等社会问题的日益严重,社会创新已迫在眉睫。尽管社会创新时有发生,但较之于商业和科技创新,人们对这方面的研究却较少。本文紧紧围绕社会创新的概念、发展简史、动力和过程等展开讨论,并把组合各种资源和能量以推动社会创新的机构喻为“社会硅谷”。     

The view from inside the 'simulacrum‘: visitors’ tales from the set of Coronation Street

The social significance of visits to television and film locations has been little studied. This article concentrates on Granada Studios Tour (GST) - home of the external set of Coronation Street - and uses as its main source interviews with visitors to GST, conducted on site and in visitors' homes, to explore the complex significance of this site. Although sites such as GST have tended to be dismissed because of their ‘fictive’ status, a detailed examination of visitors’ experiences - in particular, their reactions to the Street set's status as an actual place of filming - suggests a more interesting picture. Visiting the Street set connects viewers to the ‘world of television’, a connection examined from a number of different perspectives: ‘aura’ (in Walter Benjamin's sense), social memory and symbolic reversals, pilgrimage and ritual place. The analysis of GST and the Street set as ‘ritual places’ draws in particular on the work of the anthropologist Jonathan Smith. It develops from the way the set connects two places and two worlds organized in a symbolic hierarchy: the ‘ordinary world’ of viewers and the ‘media world’. Such worlds are, largely, social constructions, but they are the basis of GST's particular ‘power of place’. The conclusion connects this analysis to Lash and Urry's recent (1994) analysis of the ‘resubjectivization of space’ in contemporary travel and reflexivity.     

The Power(lessness) of Industry Self-regulation to Promote Responsible Labor Standards: Insights from the Chinese Toy Industry

The provision of responsible labor standards along the entire value chain poses considerable challenges for corporations. In particular, management shortcomings and institutional deficits—which are partly related to cultural issues—frequently impede the realization of responsible business practices in emerging and developing countries. It is widely established in theory that industry self-regulation constitutes a particularly promising approach for overcoming these challenges. Nonetheless, it is still an open question as to whether industry initiatives effectively promote responsible standards in practice. This contribution aims to enrich the current discussion about the power of industry self-regulation to ensure responsible labor standards in factories in emerging and developing countries. For this purpose, we analyze the ICTI CARE Process (ICP), the self-regulation initiative of the international toy industry, that aims to promote responsible business practices in Chinese toy factories. The assessment of the ICP shows that corporations’ buying behavior is decisive in order for industry self-regulation to become an appropriate means of improving labor standards. Based on the insights from the study and from theoretical reasoning, we develop a framework for effective industry self-regulation that integrates the perspective of factories.