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111.
Nigel Piercy 《Industrial Marketing Management》1981,10(4):287-297
The existing literature favors key market concentration in exporting, but the results of a recent survey of industrial exporters in the north of England show that the key market argument is weak both on logical grounds and in empirical support. There is an alternative strategy—market spreading—supported by various company, product, market, and marketing factors. The need is for situational analysis, not general theories. This article also addresses the key issue of export pricing—the most highly rated marketing variable in exporting. It is seen that whereas many of the popular criticisms of exporters are apparently unfounded, there are some problems of policy consistency, particularly in responding to floating currencies. These are especially serious in view of the high emphasis placed on price competitiveness in exporting. 相似文献
112.
113.
Cathrine Jansson Nigel Marlow Matthew Bristow 《Journal of Marketing Communications》2013,19(3):183-193
Fifty subjects participated in a series of visual search tasks where the aim was to explore the influence of colour on visual search times for targets situated in a series of cluttered distractor fields. The results supported previous findings regarding the effect of colour and showed that, even in cluttered environments, certain hues helped in the reduction of search times. The findings also indicated that there were interaction effects between the colour and positioning of the targets in the distractor fields. 相似文献
114.
Brian P. Brown Alex R. Zablah Danny N. Bellenger Naveen Donthu 《Industrial Marketing Management》2012,41(3):508-520
Building on information processing theory (IPT), this empirical study investigates the factors that drive a buying center's level of sensitivity to brand information. The authors propose that buying center brand sensitivity is related in a curvilinear fashion with purchase importance and purchase complexity, and that these relationships are moderated by several environmental, firm, and product factors. Data provided by 273 organizational buying center members confirm the presence of an inverse U-shaped relationship between purchase importance and brand sensitivity, strengthened in conditions of high brand presence and high end-customer demand. Purchase complexity and brand sensitivity appear to relate in a U-shaped fashion but only in light of the moderating effects of product tangibility. The relationship between purchase complexity and brand sensitivity appears stronger when buying firms are small and have prior contractual ties with their selling partners. These results offer guidance to managers concerning when business-to-business (B2B) brand investments are likely to offer their greatest return. 相似文献
115.
Industrial relations research has traditionally viewed trade unions as the primary mechanism for employee voice. With the decline in unionism in many advanced industrial economies over the past two decades, new direct non-union voice mechanisms have been introduced by employers. This focus on the mechanisms for employee voice, however, fails to take account of employees' perceptions of voice. We suggested that employee perceptions of voice vary between the different levels of an organisation and proposed that trade union membership will be more likely to enhance individual employee perceptions of voice at the wider organisational level. Contrary to our expectations, our analysis of 2,949 employees of a public sector scientific research organisation found that union membership had a significant negative impact on employee voice at the organisational level. The article concluded by offering possible explanations for this unexpected finding and the implications for theory, management and future research. 相似文献
116.
Charles Brown Judith Connor Steven Heeringa John Jackson 《Small Business Economics》1990,2(4):261-277
This paper addresses the usefulness of a longitudinal data file constructed from records on employers from the Michigan Employment Security Commission. We describe the main features of the data file, which includes quarterly (and in some cases, monthly) data from the third quarter of 1978 through the first quarter of 1983, plus the fourth quarters of 1983–87. We then illustrate the uses of the data with two examples: (1) studying changes in the Michigan economy, in particular the early growth and survival of new units of different sizes; and (2) studying the behavior of wages and employment following changes in ownership.Judith Connor and Steven Heeringa are primarily responsible for Section II and the Appendix, John Jackson for Section III, and Charles Brown for Section IV. 相似文献
117.
M.S. Reed A. Bonn W. Slee N. Beharry-Borg J. Birch I. Brown T.P. Burt D. Chapman P.J. Chapman G.D. Clay S.J. Cornell E.D.G. Fraser J.H. Glass J. Holden J.A. Hodgson K. Hubacek B. Irvine N. Jin M.J. Kirkby W.E. Kunin F. Worrall 《Land use policy》2009
Upland areas provide UK society with many important functions, goods and services, but have experienced a number of disturbing trends and face an uncertain future. This paper outlines historic, current and future drivers of environmental, economic, socio-cultural and policy change in UK uplands, and assesses how these have affected or are likely to affect ways in which land is used and the provision of ecosystem services. Information is synthesised into scenarios summarising a range of possible futures anticipated for UK uplands to 2060 and beyond. Finally, innovations in science, technology, governance and policy are evaluated that could enable uplands to continue providing key ecosystem services under a range of scenarios. The paper concludes that many upland areas will need to be prepared for significant reductions in grazing and prescribed burning. Conversely, other areas could experience agricultural intensification, for example significant increases in grazing or an expansion of arable or bioenergy crops into upland valleys, due to anticipated increases in global demand for food and energy. These scenarios will take place in the context of climate change. Many may take place together and may interact with each other, with complex and unpredictable implications for the upland environment, economy and society. In this context, a number of advances are needed in science, technology and policy to maintain viable upland communities and the future provision of ecosystem services. These may include funding for ecological and hydrological restoration via carbon offsetting or other means. It may also involve advances in ecosystem service modelling, mapping and valuation, which through stakeholder participation could facilitate more integrated rural planning. New forms of environmental governance need to be explored that can empower those interested in developing upland economies to maintain thriving upland communities, while managing the ecosystem services they provide as efficiently as possible. 相似文献
118.
This brief note describes two of the forecasting methods used in the M3 Competition, Robust Trend and ARARMA. The origins of these methods are very different. Robust Trend was introduced to model the special features of some telecommunications time series. It was subsequently found to be competitive with Holt’s linear model for the more varied set of time series used in the M1 Competition. The ARARMA methodology was proposed by Parzen as a general time series modelling procedure, and can be thought of as an alternative to the ARIMA methodology of Box and Jenkins. This method was used in the M1 Competition and achieved the lowest mean absolute percentage error for longer forecasting horizons. These methods will be described in more detail and some comments on their use in the M3 Competition conclude this note. 相似文献
119.
Nigel Driffield 《Review of World Economics》2001,137(2):193-214
Inward Investment, Industry Concentration and the Speed of Adjustment. — The paper develops a model of concentration, based
on the standard literature of concentration determination, which is then estimated using a frontier approach within a panel
framework. Such a model provides an estimate of the lower bound of concentration in the industry, based on observed industry
level characteristics. The paper then develops a model of concentration change, which shows that foreign penetration acts
to reduce concentration levels, and also acts to increase the rate at which the industry moves towards this equilibrium. Finally,
the importance of this deviation, in terms of explaining foreign penetration is explored. 相似文献
120.