Controversial Advert Perceptions in SNS Advertising: The Role of Ethical Judgement and Religious Commitment

This study attempts to advance knowledge in the area of controversial advertising by examining the antecedents and consequences of controversial advert perceptions in the context of social media, and particularly social networking sites (SNS). Specifically, we explore how ethical judgement and religious commitment shape controversial advert perceptions leading to attitudes towards the advert, brand attitudes and purchase intentions. Our results indicate that when a SNS advert is judged to be ethically acceptable, the level of perceived advert controversy is lower. However, the impact of ethical judgement on controversial advert perceptions becomes significant and positive when intrapersonal commitment and interpersonal religious commitment are introduced as moderators. This result implies that the level of religious commitment changes the ethical judgement–controversial advert perceptions relationship. The results also highlight that controversial advert perceptions negatively influence attitude towards the advert. The study contributes to the limited knowledge on controversial advertising on SNS, yielding significant and relevant implications for academics and advertisers alike, in their effort to improve advertising effectiveness without offending or alienating target audiences.     

Providing health checks as incentives to retain blood donors — Evidence from two field experiments

The collection of blood given by donors has proven to be a substantial societal and a managerial challenge. Consequently, blood donation services seek for incentive mechanisms to retain donors. However, economic or material rewards might entail negative side effects such as motivational crowding out or even attracting “bad blood”. In an effort to increase the retention of established blood donors, we conducted two randomized field trials (N₁?=?53,257, N₂?=?31,522) in cooperation with the German Red Cross Blood Donation Service and tested the effectiveness of an incentive strategy that is directly related to the blood donation itself: offering a comprehensive blood health check. Contrary to previous related research, we found substantial positive effects of a comprehensive blood health check incentive on donation behavior. In addition, unlike previous studies, we examine effects of repeated exposure to this incentive and do not find any wearout effects. Considering the positive effect of this incentive on donor retention and the relative low cost for providing this service to donors, our findings suggest that offering comprehensive blood health check incentives is a viable and cost-efficient marketing strategy to increase the retention among previous donors even if offered over the longer run.     

Brand switching in clothing: the role of variety‐seeking drive and product category‐level characteristics

The study explores the impact of internal factors such as variety‐seeking drive, loyalty, involvement, perceived risk, pleasure and similarity perceptions on brand‐switching propensity in clothing purchases using multiple regression. The model derived shows that five internal factors including involvement, perceived risk, loyalty and variety‐seeking drive have an impact on brand switching propensity. The findings highlight that highly involved and loyal consumers are likely to show brand‐switching propensities in their clothing purchases, thus buying from a repertoire of brands and stores. These findings imply that retailers should ensure that their clothing brands or stores are among those in the multi‐brand repertoire of the consumer.     

Designing warnings to compensate for age-related changes in perceptual and cognitive abilities

A variety of individual difference variables affect whether or not someone notices, encodes, comprehends, and complies with a warning. Failures at any of these stages reduce the effectiveness of warnings. Development of effective warnings must be based on understanding the characteristics of the product user. As the population grows older, consideration of age-related changes in perceptual and cognitive abilities becomes more relevant to the warning designer. For example, aging researchers have identified a variety of changes in the visual system (e.g., acuity, contrast sensitivity, and color discrimination) and cognitive function (e.g., working memory and reading comprehension). By considering the abilities of the product user, the impact of these age-related changes may be minimized. The goal of this article is to describe findings from research on aging and to make recommendations about how designers can increase the effectiveness of warnings for the older adult. © 1998 John Wiley & Sons, Inc.     

Credit Risk Versus Capital Requirements under Basel II: Are SME Loans and Retail Credit Really Different?

Under Basel II, retail and SME credit (R&SME) receive special treatment because of a supposedly smaller exposure to systemic risk. Most research on this issue has been based on parameterized credit risk models. We present new evidence by applying Carey's (Carey, Mark. “Credit Risk in Private Debt Portfolios.” Journal of Finance 53, no. 4 (1998), 1363–1387.) nonparametric Monte-Carlo resampling method to two banks' complete loan portfolios. By exploiting that a sub-sample of all borrowers has been assigned an internal rating by both banks, we can compare the credit loss distributions for the three credit types, and compute both economic and regulatory capital under Basel II. We also test if our conclusions are sensitive to the definitions of R&SME credit. Our findings show that R&SME portfolios are usually riskier than corporate credit. Special treatment under Basel II is thus not justified. JEL classification: C14, C15, G21, G28, G33.     

毛泽东的财政四问与中国共产党财政理论的构建

毛泽东在土地革命战争时期、抗日战争时期、解放战争时期和新中国初期,曾四次提出财政问题.第一问是苏区处于落后地区为什么财政工作却比占据了广大富裕地区的国民党做得好?第二问是如何解决陕甘宁的财政困难?第三问是为什么拥有广大人力资源和粮食丰富产区的国统区反而出现财政经济危机而处于分散贫瘠地区的解放区却能实现人民都有饭吃,有衣穿,有事做?第四问是我们过去干过的,为什么现在不能干呢?通过这些问题,毛泽东对中国共产党领导的财政实践进行了整理和调研,广泛征求意见,逐步加深了对财政与人民、政治、经济辩证关系的认识,形成了中国共产党"以人民为中心"的财政理论体系,实现了对财政基础理论的重构,为后来社会主义财政基本理论建设奠定了基础.这种通过问题意识,将党的理念和研究方法,用于财政实践与理论建设的方法对我们今天进行财政基础理论建设有着重要的意义.     

Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands

Previous research has established the benefits of branding for business-to-business (B2B) organizations. Various tools can be used to support B2B brands, including the internet and other interactive technologies. Yet research on how organizations use Social Networking Sites (SNS) to achieve brand objectives remains limited. This study addresses the gap by focusing on B2B SMEs and their social networking practices, particularly, usage, perceived barriers, and the measurement of effectiveness of SNS as a marketing tool. Findings from a mail survey show that over a quarter of B2B SMEs in the UK are currently using SNS to achieve brand objectives, the most popular of which is to attract new customers. On the other hand, the most significant barrier is the lack of perceived relevance for particular sectors. Notably, the overwhelming majority of users do not adopt any metrics to assess SNS effectiveness. Almost half of the sample of SMEs that currently use SNS have indicated their intention to increase their marketing spending on this channel, highlighting the growing importance of SNS in a B2B context.     

Caring for her: the influence of presumed influence on female consumers’ attitudes towards advertising featuring gender-stereotyped portrayals

ABSTRACT

This study investigates how presumed influence on others affects women's evaluations of advertising featuring gender stereotypes. Previous research has largely overlooked the social context of the reactions to gender stereotypes. Addressing that gap, this study draws on the influence of presumed influence model to proposed that female consumers believe that other women are negatively affected by advertising that contains gender-stereotyped portrayals. This perception is hypothesized to influence ad and brand attitudes as consumers ‘punish’ the brand for hurting others. The results of two experimental studies featuring stereotyped and non-stereotyped advertising portrayals indicate that the hypothesis holds for two types of stereotype components (physical characteristics and role behaviour). This new theoretical perspective to the literature on gender stereotypes in advertising, one that helps to explain why many women dislike gender stereotypes in advertising even though those stereotypes often have limited impact on them personally.     

UPLIFTING THE RACE THROUGH DOMESTICITY: CAPITALISM,AFRICAN-AMERICAN MIGRATION,AND THE HOUSEHOLD ECONOMY IN THE GREAT MIGRATION ERA OF 1916—1930

Abstract

The transformation of African Americans into a working-class population began during the World War I Great Migration era. In response to the rise in racial intolerance and the urgency of migrants’ needs, the Pittsburgh Urban League was formed in 1918 in Pittsburgh, Pennsylvania. Using a historical case study, this article suggests that the League attempted to promote domesticity among married migrant women for the purpose of racial uplift. This paper examines the implications of this strategy for migrant households and Pittsburgh industry. The study explores the relationship between patriarchy and capitalism in the formation of working-class families by discussing the role of racial ideologies in this process. The author argues that studies of white women’s domesticity and reproductive labor also must address the ways in which race has affected their incorporation into capitalist class systems in countries where race is a central organizing feature of the political economy.     

Unemployment Shocks and Income Distribution: How did the Nordic Countries Fare during their Crises?

We study the inequality of disposable income in Denmark, Finland, Norway and Sweden during the late 1980s and early 1990s when unemployment rose dramatically in all four countries. A standard measure of inequality — the Gini coefficient – was surprisingly stable in all countries during this period. By decomposing the Gini into income components, we test hypotheses about the reasons for this stable income distribution. Our most straightforward hypothesis, that rising unemployment benefits counteracted the impact of more unequally distributed earnings, receives only limited support. More complex mechanisms seem to have been at work.
JEL classification: D 30; D 31; J 60