Tourist preferences for ecotourism in rural communities adjacent to Kruger National Park: A choice experiment approach

This paper analyses the potential for development of ecotourism in rural communities adjacent to Kruger National Park (KNP) in South Africa. We determine preferences of tourists, according to origin and income levels, for ecotourism and their marginal willingness to pay (MWTP) for three ecotourism attributes: village accommodation, village tours and visits to crafts markets. Data were collected from 319 tourists through choice experiments, and analyzed using a conditional probit model. Findings indicate reluctance on the part of all tourists to use accommodation facilities outside KNP, but interest to purchase village tours and visit village-based craft markets. MWTP was negative for accommodation for all income groups, but positive for village tours and crafts markets. Among international and high income groups of tourists, tourists were willing to pay much higher fees than proposed by communities. These findings suggest the potential for development of some limited ecotourism services in villages adjacent to KNP.     

Requests for zoo visitors to undertake pro-wildlife behaviour: How many is too many?

Recognising the potential conservation impact, zoos regularly ask their visitors to undertake pro-wildlife behaviour. This paper presents the results of two studies undertaken to address the question: how often during a visit should visitors be asked? Study 1 sought to a) determine individuals' personal thresholds and b) the point where the number of different behaviours requested began affect visitors' experiences. Study 2 sought the same, but focused on requests for the same behaviour. Results suggest that few respondents' personal thresholds were crossed (2.5% in Study 1 and 9% in Study 2). In neither study did many respondents (2.5% in Study 1 and 2.8% in Study 2) feel that the number of requests negatively affect their overall zoo experience. While there are caveats, we conclude that there appears little cause for concern about asking zoo visitors on multiple occasions to act in support of wildlife. Indeed, such requests may improve experiences.     

Application of appreciative inquiry in tourism research in rural communities

Appreciative inquiry is a participatory research method based on positive psychology. Founded upon grounded theory and the social constructivist paradigm, appreciative inquiry is a simple, effective, and epistemologically sound tool to understand the rural population’s knowledge, needs, and priorities without alienating them from research. Based on the study conducted to comprehend the interrelationships among conservation, livelihood, and tourism development in three rural communities located in the vicinity of Chitwan National Park, Nepal, this study argues that appreciative inquiry can be a useful tool for conducting tourism research in rural communities. This study employs five steps, including grounding, discovery, dream, design, and destiny.     

Fashionable hospitality: A natural symbiosis for Hong Kong's tourism industry?

Despite the well-accepted synergy between shopping and tourism, co-branding between hotels and retail brands has not been realized by either academia or practitioners. Considering the international recognition of retail brands, hotel and retail co-branding may be a sustainable competitive advantage, especially in shopping destinations such as Hong Kong. Using a one-shot cross-sectional design, this study investigated potential consumer reactions and preferences about likely hotel and retail co-branding in Hong Kong and mainland China. Findings indicated several opportunities as well as threats for hotels and retail brands as well as the need to understand specific markets, especially mainland Chinese before venturing into hotel and retail co-branding. Practical implications and future research suggestions are provided.     

Hotel efficiency: A bootstrapped metafrontier approach

This paper introduces the metafrontier concept to account for the environmental and technological differences between various hotels groups. The interesting feature of the model is that it ensures that heterogeneous hotels are compared based on one homogenous technology. We test the model using a panel data sample of 78 Taiwanese hotels. The results clearly indicate that the size, ownership, and classification of a particular hotel have a significant impact on its efficiency. More implications of the results are provided.     

The effects of customers’ perceptions of brand personality in casual theme restaurants

Although existing studies recommend that restaurant chains develop and communicate salient brand personalities, no research to date provides empirical evidence that perceptions of unique brand personality by consumers lead to positive outcomes in the restaurant business. Therefore, using a sample of 336 adults, this research models the causal relationships between brand personality perceptions, brand preference, attitudinal loyalty, and positive word-of-mouth (W-O-M) behavior for the Olive Garden and Chili's restaurant chains. It was found that for both chains, brand personality perceptions have a positive effect on brand preference and attitudinal loyalty, brand preference has a positive impact on attitudinal loyalty, and attitudinal loyalty has a positive influence on positive word-of-mouth (W-O-M) communication. In addition, for the Olive Garden and Chili's brands, it was also found that there is a direct link between brand preference and word-of-mouth behavior.     

Alternatives for Increasing Media Choice in Concentrated Markets

The nature of market concentration in the mass media industries and its implications for diversity of consumer choice are examined. Criteria for evaluating policy alternatives that might increase consumer choice are developed. The policy alternatives evaluated using these criteria are: breaking up large media corporations; growth of cable television; government assistance in financing alternative media; an excise tax on media “excess profits” for alternative media; regulating to ensure greater content diversity; de-regulation; de-regulation with community control; and, increasing diversity through media labor union contracts.     

Tales from the Bretton Woods

An analogy has been made between the collapse of the Bretton Woods system in 1971 and the recent Eurozone crisis. The build up of TARGET balances in the Eurosystem of Central Banks after 2007 with the GIPS (deficit countries having large liabilities) and Germany (a surplus country) with large claims is seen as similar to the rising and persistent balance of payments deficits and declining gold reserves by the United States as center country of the BWS gold dollar standard in the 1960s. This paper argues that a better Bretton Woods analogy is between the UK which ran persistent balance of payments deficits reflecting low productivity growth and overly expansionary financial policies (an analogy to the GIPS) countries with West Germany which ran persistent balance of payments surpluses reflecting high productivity and conservative financial policies (analogous to Germany today). However Bretton Woods is very different from the Eurozone in many dimensions. An even better analogy than BWS is a comparison of the clearing mechanism in the U.S..--The Gold Settlement account—with the Target payments mechanism for the Eurozone. In the early 1930s massive gold flows from the interior, hard hit by banking panics, to New York City were similar to the payments imbalances within the Eurozone in the recent crisis. The Federal Reserve did little to accommodate the demands for liquidity leading to a collapse of the payments system in March 1933. By contrast the build up of TARGET reflected full accommodation of the liquidity demands of the member states. TARGET represented an institutional innovation that prevented a repeat of the 1930s payments crisis.     

The Contribution of Sectoral Productivity Differentials to Inflation in Greece

This paper estimates the magnitude of the Balassa-Samuelson effect for Greece. We calculate the effect directly, using sectoral national accounts data, which permits estimation of total factor productivity (TFP) growth in the tradeables and nontradeables sectors. Our results suggest that it is difficult to produce one estimate of the BS effect. Any particular estimate is contingent on the definition of the tradeables sector and the assumptions made about labour shares. Moreover, there is also evidence that the effect has been declining through time as Greek standards of living have caught up on those in the rest of the world and as the non-tradeables sector within Greece catches up with the tradeables.