K Ewing-Juul  R M Doddy  R McKinley  K Schehl 《Hospital materiel management quarterly》1989,10(3):41-49

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Kim K.P. Johnson  Mi-Young Lee 《Family and consumer sciences research journal / American Association of Family and Consumer Sciences》1996,24(3):314-352

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Kenneth R. Lord  Chung K. Kim 《Journal of Consumer Policy》1995,18(1):1-23

This study examines conditions affecting consumer susceptibility to advertising deception and educational efforts designed to inoculate consumers against it. Results show that consumers are best able to detect deception when their frame of reference (cognitive or affective) is incongruent with the advertisement's executional style (attribute or emotional). Attempts to inoculate consumers against deception by providing factual brand comparisons have their strongest effect among consumers with an affective frame of reference and for emotionally charged ads.

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Die Immunisierung von Konsumenten gegen werbliche Irreführung: Der Einflu der persönlichen Informationsausrichtung und des werblichen Argumentationsstils

Zusammenfassung Die Studie befat sich mit den Bedingungen werblicher Irreführung von Konsumenten und mit den Bemühungen der Verbrauchererziehung, Konsumenten durch vergleichende Warentestergebnisse gegen solche Irreführung zu immunisieren. Ihre Ergebnisse zeigen, da Konsumenten werbliche Irreführung am ehesten dann durchschauen, wenn ihre persönliche Informationsausrichtung (kognitiv oder affektiv) nicht mit dem werblichen Argumentationsstil (informativ oder emotional) übereinstimmt. Versuche, Konsumenten mit Hilfe vergleichender Warentest-Informationen gegen werbliche TÄuschung zu immunisieren, sind am wirkungsvollsten bei Konsumenten mit affektiver Informationsausrichtung und bei emotionshaltiger Werbung.

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The authors wish to thank Joel Cohen and the Editors and reviewersof Journal of Consumer Policy for their valued suggestions, and Jill Joyce for assistance in data collection and analysis.  相似文献   

    

Patricia K. Woolf 《Journal of Business Ethics》1991,10(8):595-600

Fraud and misconduct in scientific research appears to be increasing since 1980 when several cases were disclosed. Earlier instances were handled awkwardly, but the scientific community has since mobilized and issued guidelines about responding to allegations of misconduct and about the responsible conduct of research. Scientists, editors and the institutions of science are slowly learning how to cope with this problem.Patricia Woolf studies communication among scientists and has taught sociology of science. Her recent work has focused on research on misconduct, conflict of interest and the professionalization of medical editing.  相似文献   

    

Tahira K. Hira  Tracy Jane Dufresne 《Family and consumer sciences research journal / American Association of Family and Consumer Sciences》1991,20(1):52-89

This article reports the titles of theses and dissertations completed in 1990 in colleges and universities throughout the United States. The 703 titles were re ported by 61 institutions from 35 states. These titles are listed by subject matter area and degree with the title, author, institution, and availability information following each entry. There are five tables illustrating information about graduate research in home economics: Table 1 lists the numbers of theses and dissertations reported by each institution; Table 2 lists the numbers and percentages of theses and dissertations that fall into each subject matter area; Table 3 ranks the insti tutions reporting the highest number of titles; Table 4 shows the ranking of all the institutions by subject matter area; and Table 5 summarizes the total number of titles by degree and subject matter area since reporting began in 1982.  相似文献   

    

Jane E. Workman  Kim K. P. Johnson 《Family and consumer sciences research journal / American Association of Family and Consumer Sciences》1989,18(2):164-168

The purpose of this study was (1) to examine whether interpretative inferences about others, made on the basis of their clothing, go beyond personal char acteristics to include extended inferences about the company for which an individual works, and (2) to determine whether these extended inferences were correlated with the interpretative inferences. The study utilized a 2 × 2 between- subjects factorial design with two levels of clothing—appropriate and inappropri ate—and two levels of sex of subject (male, female). Volunteer subjects (354 undergraduates) viewed a photograph of a bogus taxicab driver, appearing in either appropriate or inappropriate clothing, and made inferences about his per sonality characteristics and abilities and the characteristics of the company, in this case the city, for which he worked. Data were analyzed using multivariate analysis of variance and Pearson's product moment correlation. Results indicated that a driver dressed in appropriate clothing elicited favorable inferences about both his personal characteristics and characteristics of the city, and that these sets of inferences were positively correlated.  相似文献   

    

Patricia M. Titus  Alyce M. Fanslow  Tahira K. Hira 《Family and consumer sciences research journal / American Association of Family and Consumer Sciences》1989,17(4):309-318

The purpose of this study was to test hypotheses derived from the systems theory of family resource management in the area of family financial management. Money managers in 123 households in central Iowa were interviewed during fall 1986. A path analysis model based on multiple regression analyses was tested. The typical household money manager was a married, 49-year-old woman in a two-member household with a median after-tax income of $20,760. Money man agers who were more knowledgeable practiced more recommended planning and implementing behaviors than less knowledgeable money managers. House holds were more likely to have a higher level of net worth if the money manager used optimum planning practices and were more satisfied if the money manager used recommended implementing practices. Because this study suggests that money managers who use the principles of financial management do achieve greater net worth and satisfaction, educators should target their efforts toward the identified competencies.  相似文献   

    

Sukesh K. Ghosh 《Metroeconomica》1990,41(3):277-288

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A. M. Ulph  I. K. Reynolds 《Scottish journal of political economy》1979,26(1):33-60

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Prof. Dr. Jati K. Sengupta 《Journal of Economics》1979,39(1-2):83-104

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