The Search for a Good Measure of Magazine Readership: The TGI-Simmons Controversy

Magazine readership has been important to the advertising field for a long time. Interested parties have included agencies, clients and the magazines. With the introduction of Target Group Index (TGI) the routine use of W. R. Simmons and Associates syndicated services has been questioned as well as what “readership” really means.

This project attempts to accomplish three objectives: (1) develop a few normative standards for measuring magazine readership. (2) compare TGI and Simmons in terms of their performance against these standards, (3) develop some reasoning for where there are, in some cases, substantial discrepancies between results that are designed to measure the same construct. The authors wish to thank Dr. Alan D. Fletcher of the Department of Advertising, University of Tennessee, for his helpful comments.     

Trade Liberalization and Productivity Growth

This paper presents a trade model with firm‐level productivity differences and R&D‐driven growth. Trade liberalization causes the least productive firms to exit but also slows the development of new products. The overall effect on productivity growth depends on the size of intertemporal knowledge spillovers in R&D. When these spillovers are relatively weak, then trade liberalization promotes productivity growth in the short run and makes consumers better off in the long run. However, when these spillovers are relatively strong, then trade liberalization retards productivity growth in the short run and makes consumers worse off in the long run.     

Engineering solutions to software problems: Some institutional and social factors shaping change

Software is the core of information technology systems, the major factor i n system costs and the main source o f system malfunctions. The software development process is currently characterized as a labour-intmsive craft activity which has resisted automa- tion. Software engineering covers a set of approaches which are intended to address the long-standing twin problems of low productizlity in software development and the poor quality of software products. It encompasses a range of tools, methods and procedures which aim to assert a n engineering culture to displace existing ad hoc processes. Many governments have supported programmer of software engineering R&D. This article argues that the adoption of sotiware engineering is mediated and resisted by social, organizational, cultural and in~titutionat factors. These are identified and their implications discussed.     

The Depreciation of Human Capital Over Time: The Case of Economic Knowledge Revisited

In this note, the authors point out what is learned in principles lasts longer with students of high ability and if the first course is followed by additional courses in economics or mathematics. This lends support to the practice of advising majors not to delay the intermediate theory course after completing principles.     

The Effect of the Hedge Horizon on Optimal Hedge Size and Effectiveness When Prices are Cointegrated

This study compares two alternative regression specifications for sizing hedge positions and measuring hedge effectiveness: a simple regression on price changes and an error correction model (ECM). We show that, when the prices of the hedged item and the hedging instrument are cointegrated, both specifications yield similar results which depend on the hedge horizon (i.e., the time frame for measuring price changes). In particular, the estimated hedge ratio and regression R² will both be small when price changes are measured over short intervals, but as the hedge horizon is lengthened both measures will converge toward one. These results imply that, when prices are cointegrated, a longer hedge horizon will yield an optimal hedge ratio closer to one, while at the same time enhancing the ability to qualify for hedge accounting. © 2011 Wiley Periodicals, Inc. Jrl Fut Mark 32:837–876, 2012     

Lessons from My School

This article presents analyses of the National Assessment Program – Literacy and Numeracy (NAPLAN) data and data on other indicators that are made available through the My School website. There are large differences across states and types of schools (independent, Catholic and government) in the Year 3 NAPLAN outcomes, though the differences across states tend to diminish as outcomes for later years of study are examined. Some schools are shown to consistently have academic outcomes better than their characteristics would otherwise indicate; conversely, other schools are shown to consistently have academic outcomes below the levels their characteristics would otherwise indicate. Few of these differences are statistically significant.     

Doing business in Poland: What U.S. managers need to know

Poland has been and continues to be the leader of the transition economies of Eastern Europe. This study provides an in‐depth look at the ongoing economic, legal, and administrative policies of the Polish government in laying the ground‐work for a free‐market society. With the smaller business in mind, we first examine how the government of Poland moved decisively to lay the cornerstone for a private‐sector economy. Next, we demonstrate how Poland redirected its political and legal processes for long‐term global business. Finally, we describe what the U.S. government is doing to help Poland become a better trading partner and what this means to interested American firms. While there are many deep‐seated positive changes throughout Poland as it becomes a more significant global business player, there also are many challenges that must be understood by interested U.S. businesses if their investments in Poland are to be successful. © 2004 Wiley Periodicals, Inc.     

Regulatory Capital Arbitrage and the Potential Competitive Impact of Basel II in the Market for Residential Mortgages

U.S. banking regulators have proposed a bifurcated system of capital regulation where the largest, internationally active banking organizations would be subject to significantly more risk sensitive regulatory capital requirements than are currently in place, while most others would remain subject to the current rules. The proposed new capital regime has the potential to affect the competitive landscape among banking institutions, particularly in the area of residential mortgage lending. We analyze the potential competitive effects of the proposed, bifurcated regulatory capital system on competition in the residential mortgage market from the perspective of the theory of regulatory capital arbitrage. We then apply the theory and available evidence to perform some benchmark calculations that suggest a significant, potential shift of market share and income to the largest banking institutions in the mortgage market.

Stochastic convergence of the catch-up rate and multiple structural breaks in Asian countries

Allowing for multiple structural breaks and cross-section dependence, we re-investigate the hypothesis that the catch-up rates stochastically converge for 13 Asian countries from 1960 to 2007. Non-rejection of stationarity provides evidence for stochastic convergence, implying that following shocks to the catch-up rate, it will eventually revert to its long-run level.