An Exploratory Content Analysis of Product Placement in Top Grossing Films

ABSTRACT

The current study examines the prevalence and characteristics of brand appearances in the top grossing films broadcast in the United Kingdom (U.K.) and Hong Kong (H.K.). An average of 13 brand appearances per film was recorded and similarities and differences in brand execution features were revealed in the two cultural markets. Most of the films registered on the U.K. and H.K. top grossing lists are US production, which demonstrates that product placements are increasingly exported to other cultures. It suggests the importance of examining product placement effectiveness across cultures and provides valuable insights for brand practitioners.     

Busy Auditors,Ethical Behavior,and Discretionary Accruals Quality in Malaysia

The required professional and ethical pronouncements of accountants mean that auditors need to be competent and exercise due care and skill in the performance of their audits. In this study, we examine what happens when auditors take on more clients than they should, thus raising doubts about their ability to maintain competence and audit quality. Using 2803 observations of Malaysian companies from 2010 to 2013, we find that auditors with multiple clients are associated with lower earnings quality, proxied by total accruals and discretionary accruals. Our results demonstrate that associating client firms’ reported discretionary accruals with individual auditors, rather than their firms or offices, is important in determining audit quality. Moreover, we demonstrate that the disclosure of auditors’ signatures on their reports is useful for assessing auditor quality at the individual level, thus contributing to the debate on the usefulness of having auditor identities on reports.     

Getting to Know You: Trust Formation in New Interfirm Relationships and the Consequences for Investments in Management Control and the Collaboration

Trust is often posited to substitute for management control in interfirm transactions. However, this raises questions of how trust arises in new relationships, and whether trust that is not based on prior experience transacting together is sufficient to persuade managers to forgo investments in management controls. We use an experiment to test whether two features of the early stage of an interfirm relationship influence a buyer's initial trust in a supplier and have consequences for subsequent investments in management controls and in the collaboration. These two features are the autonomy of the buyer's manager to choose a supplier (i.e., delegation of decision‐making authority) and the supplier's willingness to share information with the buyer. We find that the buyer manager's initial trust in the supplier is associated positively with both the autonomy to choose the supplier and the supplier's willingness to share information. Information content and supplier characteristics are held constant, so these results are novel and distinct from prior studies of the antecedents of trust. We find that higher initial trust is associated with reduced expenditures for management controls and increased investments in the collaboration. Thus, we conclude that delegation of decision‐making authority and supplier information‐sharing behavior in the early stages of a relationship influence the formation of initial trust, which has real consequences for investments in management control and in the collaboration.     

Would you forgive Kristen Stewart or Tiger Woods or maybe Lance Armstrong? Exploring consumers’ forgiveness of celebrities’ transgressions

Employing a qualitative approach, within the context of Generation Y consumers, this research investigates the internal justification processes used by consumers contemplating to forgive a celebrity who has transgressed society’s norms of acceptable behaviour. A thematic analysis of data from in-depth interviews identified nine emergent categories, grouped into four themes or core drivers: celebrity-related drivers, consumer-related drivers, context-related drivers and time-related drivers. The findings show that although there is generally no personal relationship between consumers and celebrities, consumers tend to bond with celebrities in para-social relationships. Many consumers see these relationships as similar to how they connect with friends thus leading them to show forgiveness tendencies towards a celebrity comparable to forgiving friends. The paper presents a conceptual framework highlighting the consumer’s forgiveness justification process.     

Environmental Management Practices of Hotels in Malaysia: Stakeholder Perspective

This article described the level of hotel participation in environmental management practices (EMPs) in Malaysia. It aimed to identify the level of stakeholder influence on EMP participation and whether EMPs contribute to overall hotel performance. To achieve these objectives, stakeholder theory was selected as the theoretical basis to explicate the proposed hypotheses. The analysis showed that stakeholder influence and the level of participation in EMPs among Malaysian hotels are only at a moderate stage. Copyright © 2013 John Wiley & Sons, Ltd.     

BIASES IN RESEARCH: THE CASE OF RUBBER GROWING IN MALAYSIA

This paper measures the impact of technological progress in Malaysian rubber growing and tests the hypothesis that past research has been biased in favour of raising the productivity of capital rather than labour. It also demonstrates the methodological usefulness, in relation to a long-lived perennial crop, of separating embodied from disembodied technical change. The analysis indicates that research leading to new embodied technology has not been biased since it has raised the productivity of all input factors at about the same rate over time. However, disembodied technological change has not shifted the production hypersurface in an unambiguously neutral fashion. These results are especially pertinent to the debate about the future direction of rubber growing research.     

The impact of employee satisfaction on quality and profitability in high-contact service industries

The extant operations management literature has extensively investigated the associations among quality, customer satisfaction, and firm profitability. However, the influence of employee attributes on these performance dimensions has rarely been examined. In this study we investigate the impact of employee satisfaction on operational performance in high-contact service industries. Based on an empirical study of 206 service shops in Hong Kong, we examined the hypothesized relationships among employee satisfaction, service quality, customer satisfaction, and firm profitability. Using structural equations modeling, we found that employee satisfaction is significantly related to service quality and to customer satisfaction, while the latter in turn influences firm profitability. We also found that firm profitability has a moderate non-recursive effect on employee satisfaction, leading to a “satisfaction–quality–profit cycle”. Our empirical investigation suggests that employee satisfaction is an important consideration for operations managers to boost service quality and customer satisfaction. We provide empirical evidence that employee satisfaction plays a significant role in enhancing the operational performance of organizations in the high-contact service sector.     

SUBSIDIES AS OPTIMAL FISCAL STIMULI

Theoretical macroeconomic models typically take fiscal policy to mean tax‐and‐spend by a ‘benevolent government’ that exploits potential aggregate demand externalities inherent in the imperfectly competitive nature of goods markets. Whilst shown to raise aggregate output and employment, these policies crowd‐out private consumption and typically reduce welfare. On account of their widespread use to stimulate economic activity, we consider the use of ‘tax‐and‐subsidize’ instead of ‘tax‐and‐spend’ policies. Within a static general equilibrium macro‐model with imperfectly competitive goods markets, we examine the effects of wage and output subsidies and show that, for a small open economy, positive tax and subsidy rates exist which maximize welfare, rendering no intervention suboptimal. We also show that, within a two‐country setting, a Nash non‐cooperative symmetric equilibrium with positive tax and subsidy rates exists, and that cooperation between governments in setting these rates is more expansionary and leads to an improvement upon the non‐cooperative solution.     

Parental perception and attitudes on infant feeding practices and baby milk formula in East Malaysia

A survey on infant feeding and weaning practices of 505 respondents who had children currently aged between 0 and 6 years old was carried out in Kota Kinabalu, Sabah. The decisive factors, which influence parents’ purchase decision of infant and follow‐up formula were also determined. Initiation of breastfeeding was practised by 86.3% of respondents, but only 8.3% of 436 respondents exclusively breastfed for 6 months and beyond. An association was established where parents with a higher educational level (χ ² = 70.191, d.f. = 28, P < 0.001) and household income (χ ² = 74.863, d.f. = 28, P < 0.001) were found to have a higher tendency in initiating formula feeding earlier. Parents who practised partial breastfeeding (OR = 2.0) and had a shorter duration of breastfeeding (OR = 2.4), respectively, were at least two times more likely to initiate early formula feeding. Parents who were highly educated (χ ² = 99.107, d.f. = 9, P < 0.001) and had a higher income (χ ² = 96.501, d.f. = 12, P < 0.001) also tended to wean their babies earlier. Parents became acquainted to infant and follow‐up formulas mainly through advertisement and promotion (32.9%). Quality and brand were the two most influential factors in determining parents’ purchase decision on infant and follow‐up formulas. Most respondents within the same income range were also found to purchase the same brands of baby formulas. Although breastfeeding is widely practised, its prolongation is still hindered by many social constraints such as lack of facilities and support in the workplace to encourage mothers to breastfeed and therefore most parents resolved to early formula feeding for their convenience.