How supply chain architecture and product architecture impact firm performance: An empirical examination

In order to enhance performance, manufacturing firms are building various capabilities and utilizing supply chain networks that are geographically dispersed around the globe. This study examines how decisions related to supply chain architecture and product architecture influence organizational competitiveness. Building on the co-specialization perspective, we evaluate the performance implications of product modularity and supply chain agility. While, product modularity constitutes a product configuration related to sourcing and assembling of products, supply chain agility is a supply chain configuration related to velocity (sensing, comprehending, and responding) and visibility (supplier network, internal operations, and external environment). Both the product and supply chain architectural decisions can impact performance, individually and in conjunction with each other. We empirically test the hypothesized relationships using data collected from 103 manufacturing firms. Results show that supply chain agility and product modularity directly enhance responsiveness and enable organizations to reduce cost. Furthermore, supply chain agility partially mediates the relationship between product modularity and both responsiveness and cost reduction. We elaborate on the key contributions of this study for both research and practice, discuss limitations, and also offer various avenues for further research.     

Local public goods with mobility: Existence and optimality of a general equilibrium

The existence and optimality of a general equilibrium in a model with a finite number of locations among which the continuum of individuals (each individual belonging to one of a finite number of types) have to choose is investigated. Each community finances its own production of public goods by taxes. The way in which the tax burden in shared among the different types in the different regions is left arbitrary. The model allows for: restrictions on the mobility of either residents and/or workers, congestion and externalities in both production and consumption, commuting costs, preferences of an individual may also depend on his location as well as on the distribution of all individuals across locations.     

Unintended consequences in demarketing antisocial behaviour: project Bernie

Unintended consequences are recognised as a potential risk for well-intentioned social marketing interventions and as a comparatively under-researched topic in the field. This case study uses an intervention tackling deliberate grassfires to explore the application of social marketing in a novel context, its potential effectiveness in demarketing antisocial behaviours and the potential of such interventions to generate positive and negative unintended consequences. The intervention’s evaluation confirms social marketing’s potential value in tackling ingrained antisocial behaviours within communities. It also revealed unexpected benefits accruing from changes within the target community, within the sponsoring fire service and in the relationship between the two. The paper concludes by discussing the implications of potential unexpected and unplanned consequences for intervention planning, conduct and evaluation.     

How long might the younger-old live: A predictive model

Life expectancy amongst older people in industrialised countries has been improving over an extended period and still continues to do so. This has ramifications for providers of services to this population, thus necessitating a level of forward planning. Predictive models of remaining life expectancy for older age groups can assist long-term planning processes. This paper presents an extrapolative approach to forecasting remaining life expectancy. Based on logistic modelling of historic mortality and survivorship for the “younger-old” male population of England and Wales over the period 1970-2005, a parsimonious two-parameter model is derived. This model provides a close correspondence to published period life table data. Trends in these parameters are then fitted and extrapolated to enable projections of life expectancy up to 40 years into the future. Alternative assumptions are used to determine a range of future life expectancy trajectories for a 65-year-old male. Occupational pension scheme provision is identified as an area of particular concern in the context of increasing longevity. As an illustration, the life expectancy trajectories are combined with differing discount rate assumptions to generate a number of alternative pension liability scenarios for the extrapolation period.     

Social Networking the Brand—An Exploration of the Drivers of Brand Image in the South African Beer Market

Social network marketing has risen to the fore as an innovative and cost effective method of reaching a target audience. However, owing to the recentness of this marketing technique, there is little scholarly research in this area, especially in emerging markets. This study considered the impact of interactivity and media richness on brand attitude and brand image in the South African beer market. It also tested whether brand involvement has a moderating effect in this regard. The empirical work was conducted through an electronic survey of Facebook fan page users. The results revealed that interactivity had a positive effect on brand attitude, whilst media richness did not. Brand involvement, tested for a moderating effect on the above relationships, was not found to be significant. As expected, brand attitude was found to be strongly linked to brand image in this context. The findings stress the importance of bidirectional communication in favor of media rich design. This suggests that marketers of beer would be well advised to engage with customers on fan pages in routinely responding to their comments and allowing them to upload suitable content. If consumers feel that they have ‘ownership’ of these pages and are able to have a positive influence on brand evolution, fan pages are likely to yield positive results in social media campaigns.     

Correlates of Drug Testing Attitudes in a Sample of Blue Collar Workers

Using responses from 1429 workers employed in the wood products industry, we examine the relationship between drug testing (DT) attitudes and several demographic, organizational, job attitude, and job outcome variables. After controlling for age and marital status, analyses revealed moderate correlations between DT attitudes and alcohol and drug variables, DT program characteristics, organizational, and work attitude variables. DT attitudes were weakly but significantly related to absences, late work arrivals, accidents, and injuries. Implications of the findings and future research suggestions are discussed.