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Peggy Sue Loroz 《心理学和销售学》2007,24(11):1001-1023
This research seeks to reconcile inconsistent results obtained in prior framing research in prosocial persuasion contexts by proposing that the reference point (self or self‐other) invoked in a persuasive appeal moderates the impact of a particular message frame (positive or negative) on attitudes and behavioral intentions. Two experiments were conducted in which frame and reference point were manipulated in persuasive messages promoting either recycling or prevention of HPV, a sexually transmitted disease. The results indicate that in persuasive social contexts, negative frames may be most persuasive with self‐referencing appeals while positive frames work best when benefits to self as well as others are emphasized. This suggests that developers of prosocial communications should be cognizant of both the message frame and the reference point invoked in these messages in order to have maximum persuasion impact. © 2007 Wiley Periodicals, Inc. 相似文献
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Penelope Sue Greenberg 《Journal of Accounting Education》1997,15(4):559-575
The teaching of learning and thinking skills has become a primary objective of accounting education. Recent cognitive research has emphasized the importance of a framework for the organization of knowledge in attaining these skills. This paper examines whether a systems framework leads to improved long-term learning and higher level thinking skills. The systems framework involves the identification of objectives, users, inputs, and outputs, in addition to the calculation process. A learning experiment was conducted in which the systems framework was used for organizing material presented to students and for practice exercises. This study suggests that the systems framework enhances long term learning and higher level thinking skills. These results support the recent emphasis on information systems in accounting education. 相似文献
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At the inception of the internal market in health care GP fundholding was seen rather as a 'sidesho' to the main reforms. But as the reforms have worked through, GP fundholding has emerged as pivotal to the purchaserlprovider agenda and the changes now associated with GP fundholding will be major issues in directing future health care policy initiatives. Drawing on empirical data from three Scottish regions, this paper argues that fundholding is now significant because GPs perceive benefits for primary health care. The paper uses the data collected from the case studies in the regions to assess these gains on two levels: the 'micro' impact of fundholding on primary health care processes and the 'macro' issues raised for health care policy by involving GPs more closely in resource management. Some GPs wish to use resource management as a vehicle for enhancing equity within the NHS, others are more concerned to manage resources so as to expand their practices into sites which combine primary, secondary and community health care, still others envisage developing the market to include monetary rewards for 'efficient' practices. 相似文献
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Sarah Moore Patricia Sikora Leon Grunberg Edward Greenberg 《Journal of Management Studies》2007,44(2):261-283
abstract The tension‐reduction model that links workplace stress to alcohol use and problems has received mixed support in previous investigations. Following recommendations that this model include moderated mediated relationships ( Frone, 1999 ) using more specific forms of workplace stress, we examine the impact of gender ratio, generalized workplace abuse, and stereotype threat in an effort to predict alcohol use and problems particularly for managerial women. A total of 1410 (57 per cent response rate) employees completed a survey containing items on job stress, escapist reasons for drinking, and alcohol consumption and problems, and SEM analyses were conducted separately for managerial and non‐managerial men and women. Results revealed that: (a) these three workplace stressors were differentially related to general workplace stress for the four groups; and (b) the contributions of the three stressors and of general work stress to the alcohol‐related variables varied by group. 相似文献
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工业工程与中国企业的信息化 总被引:1,自引:0,他引:1
本文从工业工程与企业信息化的定义及特点方面入手,通过介绍工业工程的发展、工业工程与企业信息化的相互关系,得出中国制造业只有把握有利的时机,用先进的管理理念、先进的技术实现手段武装自己,走科技之路、技术之路、市场之路,才能在激烈的国际竞争中站住脚跟,实现我国的工业化进程。 相似文献
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Life expectancy amongst older people in industrialised countries has been improving over an extended period and still continues to do so. This has ramifications for providers of services to this population, thus necessitating a level of forward planning. Predictive models of remaining life expectancy for older age groups can assist long-term planning processes. This paper presents an extrapolative approach to forecasting remaining life expectancy. Based on logistic modelling of historic mortality and survivorship for the “younger-old” male population of England and Wales over the period 1970-2005, a parsimonious two-parameter model is derived. This model provides a close correspondence to published period life table data. Trends in these parameters are then fitted and extrapolated to enable projections of life expectancy up to 40 years into the future. Alternative assumptions are used to determine a range of future life expectancy trajectories for a 65-year-old male. Occupational pension scheme provision is identified as an area of particular concern in the context of increasing longevity. As an illustration, the life expectancy trajectories are combined with differing discount rate assumptions to generate a number of alternative pension liability scenarios for the extrapolation period. 相似文献