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61.
Deirdre O'Loughlin Isabelle Szmigin Peter Turnbull 《Journal of Financial Services Marketing》2004,8(3):218-230
This paper explores and investigates the role of branding within financial services. Specifically, the study aims to assess the importance of branding and its associated elements including brand image and brand experience in the relationships that exist between consumers and their financial brands. It aims to achieve this through research, which identifies gaps between the managerial and consumer perspectives on branding in relationships in retail financial services. It is well established that the characteristics of services are different from those of manufactured goods and that service personnel play a central role in the services experience. Moreover, the concept of relationship marketing within services proclaims the importance of one-to-one relationships between businesses and customers as well as relationships between consumers and their brands. Drawing from the fields of brand management, relationship marketing and services marketing, this research aims to investigate the perceptional differences between consumers and suppliers in relation to the importance of branding in financial service relationships. The research findings indicate that brand experience appears to be far more salient than brand image in shaping and building meaningful and lasting brand perceptions and promoting customer retention. 相似文献
62.
The focus of this discussion is on the empirical implications of Yee (2004, this issue). Yee's key contribution is the introduction of belief dependency into the model developed in Ohlson (1995), Feltham and Ohlson (1995, 1996), and Ohlson and Zhang (1998). Yee's primary conclusion is that accruals that do not incorporate beliefs about unobservable information lead to contemporaneous accounting data that are not sufficient for valuation but often belief-free accruals can lead to forward earnings that may be valuation sufficient. Yee (2004) provides an alternative theoretical model of the relation between firm value, trailing earnings, and forward earnings. This model may be used (1) to re-interpret the results of numerous empirical studies of the relation between market metrics, trailing earnings, and forward earnings, and (2) as the basis for framing further hypotheses and empirical studies. 相似文献
63.
家乐福集团在中国开设的大型超市就像零售业中的一个"海峡"--从东方和从西方卷来的大浪交织在一起:东方--在超市一边的货架上,可以看到大量鲜活的鱼、虾、牛蛙甚至甲鱼;西方--在另一边不远的冷藏柜里,又能看到真空包装的烟熏咸肉和意大利腊肠.这个来自法国的超级零售商运用现代的模式,结合当地人的口味,在中国经营着他们的零售帝国. 相似文献
64.
On the Role of Weight Restrictions in Data Envelopment Analysis 总被引:3,自引:3,他引:0
Pedraja-Chaparro Francisco Salinas-Jimenez Javier Smith Peter 《Journal of Productivity Analysis》1997,8(2):215-230
This paper examines the role that weight restrictions play in Data Envelopment Analysis (DEA). It is argued that the decision to include a factor (input or output) in a DEA model represents an implicit judgement that the factor has a non-trivial weight. It therefore seems perverse to allow DEA to assign a trivial weight to that factor in assessing the efficiency of a unit. There is therefore a strong case for imposing restrictions on factor weights. However, many existing methods of weight restriction are in practice unwieldy. This paper proposes an alternative approach we term contingent weight restriction which is both practical and intellectually consistent with the DEA philosophy. The paper explores the implications of alternative methods of weight restriction using simulated data from a well known production process. 相似文献
65.
66.
67.
Peter Heckman 《Journal of Business Ethics》1992,11(12):933-938
This paper responds to the popular argument that business is like a game and is thus insulated from the demands of morality. In the first half of the paper, I offer objections to this argument as it is put forward by John Ladd in his well-known article, Morality and the Ideal of Rationality in Formal Organizations. I argue that Ladd's analysis is flawed both because it deprives us of the ability to assert that a business is acting badly or that its goals are irrational, and because it is internally inconsistent. In the second half of the paper, I give reasons for thinking that business is not like a game.Peter Heckman teaches business ethics at Santa Clara University. His publications on Nietzsche can be found inThe British Journal of Aesthetics andPhilosophy and Rhetoric. 相似文献
68.
Walter Block Per Henrik Hansen Peter G. Klein 《American journal of economics and sociology》2007,66(2):457-464
A bstract . Even the most passionate defenders of free trade, such as Mises and Rothbard, claim that trade cannot occur under conditions of strict homogeneity of land, labor, and capital. We show that specialization, trade, and the division of labor can emerge even when resources are initially homogenous, due to "natural heterogeneity," economies of scale, and learning. 相似文献
69.
The literature on US state government fiscal performance has examined the role of institutional factors such as budget rules
and divided government, but has largely ignored the impact of party alternation. This paper primarily focuses on whether party
alternation in the governor’s office affects fiscal performance. Our hypothesis is that frequent party changes create a political
environment that impacts fiscal performance. To further assess the impact of party alternation on fiscal performance, we consider
our primary hypothesis in conjunction with the degree of division that exists between the governor’s office and the legislature.
Using panel data from 37 states between 1971 and 2000 we test the hypothesis that frequent party alternation can be expected
to affect fiscal performance and find strong support for the hypothesis.
An earlier version of this paper was presented at the 2005 Public Choice Society Meetings. The authors would like to thank
the conference participants, William Shughart, Charles Register, Jocelyn Evans, John D. Jackson, Amihai Glazer, and two anonymous
referees for their comments. We would also like to thank Craig R. Stiller for his help in the collection of data. Any remaining
errors remain the responsibility of the authors. 相似文献
70.
In an experiment, choice-based (revealed-preference) utility of money is derived from choices under risk, and choiceless (non-revealed-preference) utility from introspective strength-of-preference judgments. The well-known inconsistencies of risky utility under expected utility are resolved under prospect theory, yielding one consistent cardinal utility index for risky choice. Remarkably, however, this cardinal index also agrees well with the choiceless utilities, suggesting a relation between a choice-based and a choiceless concept. Such a relation implies that introspective judgments can provide useful data for economics, and can reinforce the revealed-preference paradigm. This finding sheds new light on the classical debate on ordinal versus cardinal utility. 相似文献