On dynamic selection of households for direct marketing based on Markov chain models with memory

A simple, dynamic selection procedure is proposed, based on conditional, expected profits using Markov chain models with memory. The method is easy to apply, only frequencies and mean values have to be calculated or estimated. The method is empirically illustrated using a data set from a charitable foundation. The results reveal some interesting features with respect to the time-dependent behavior of certain subsets of households, whereas the profitability increases by about 9% by using the method compared to a benchmark of sending a mailing to all households.     

A quantitative determination of the food security status of rural farming households in the Northern Province of South Africa

The majority of South Africans living in rural areas are food insecure despite high levels of national food self-sufficiency. The household food security position of two groups of rural farming households in the Venda region was evaluated quantitatively: one group produces vegetables that are sold or consumed locally, the other group produces cash crops – mangoes and other subtropical fruits. Using the collected data, food availability and energy, protein and fat requirements were calculated and balances derived. It was found that more than 80 per cent of the households had a negative balance of energy, protein and fat intake. The average energy, protein and fat coverage consumption was the same for both groups of farmers. A number of agricultural determinants were tested, but only non-agricultural determinants were found to be significant. These include household size, household (food) expenditure and proportion of the budget spent on food.     

Preparing Russian Small Innovative Enterprises for International Competitiveness: A Scoping Study

Russian small innovative enterprises (SIEs) are emerging as an important force behind the restructuring of the Russian economy and its industrial and commercial infrastructure. The research presented in this paper suggests that there are at least three categories of factors that impact the move of Russian SIEs into international markets: (i) macro-economic obstacles (ii) lacking managerial and business competencies and (iii) differences in culture and business practices. The first factor cannot be directly influenced by the individual SIE, while the latter two represent opportunities of a developmental nature. The work of this paper purports to lay the groundwork for more theoretical follow-up analyses.     

Segmentation in the informal credit markets: the case of the Philippines

This paper explains market segmentation that occurs in the Philippine informal credit markets through the matching of borrowers and lenders by their occupational specializations to internalize transaction costs and facilitate economic activity. The regression results support a predictable pattern of matching farmer lenders with borrowers specialized in non-farm activities and trader lenders with borrowers specialized in farming.     

The systems approach and good management: An argument for the “whole” approach

The systems approach means different things to different people. Generally there is agreement that it implies an acknowledgement of the interconnectedness of things, using an integrated or “whole” approach rather than a partial view. Dearden has argued that any good manager adopts this method. In this article, however, the author takes the position that most managers find it difficult if not impossible to adopt a true systems approach. Two reasons for this are given: first, true system obiectives are not always apparent to managers at given levels; second, managers are rewarded for managing their own organizations and not for optimizing total enterprise performance. Several possibilities for altering the traditional reward patterns are suggested.     

Dodo Lé Là: how consumers promote a local iconic brand in postcolonial creole culture

ABSTRACT

This videography shows how consumers in the Reunion Island (France) promote a local Dodo beer towards an iconic status through their identity work. An alternative approach to Holt’s theorising on iconic brands is taken on two levels. First, the videography contributes by offering a non-American, postcolonial and creole aspect of a brand myth-making, as well as the ‘promotion’ of the brand by the local consumers and multi-ethnic community. Second, the consumers’ voice in citing the brand is examined (Nakassis, 2012. American Anthropologist, 114(4), 624–638.). Based on the findings, the citing of the brand happens in two different ways: when including it into personalised identity narratives and when producing new brand tokens, thus nurturing the brand ontology further.