Antecedents of consumer attitudes toward mobile marketing: A comparative study of youth markets in the United States and China

The purpose of this study is to examine factors influencing consumers' attitudes toward mobile marketing across two major markets—the United States and China. Drawing upon the technology acceptance model (TAM), the theory of reasoned action (TRA), and the perceived characteristics of innovations theory (PCI), we develop and test a conceptual model examining the joint influences of TAM constructs (perceived ease of use and perceived usefulness) and individual characteristics (personal attachment, innovativeness, risk avoidance, and privacy concern) and on consumer attitudes toward mobile marketing practices. Focusing on youth consumers, we empirically test the model using data collected in an established (United States) and an emerging market (China). Findings across these two markets reflect cross‐market similarities and differences related to consumers' attitudes toward mobile marketing. © 2012 Wiley Periodicals, Inc.     

鼻内镜手术治疗慢性鼻窦炎患者115例护理分析

临床实践中,鼻内镜手术作为一种比较常规的鼻窦炎手术治疗方法,具有治疗效果显著的特征,且复发率低。本文主要就鼻内镜手术治疗慢性鼻窦炎患者115例患者的情况,对手术前和手术后的护理措施进行了分析和探讨。     

经济波动、超额准备金率和内生货币-基于信贷市场资金搜寻和匹配视角

本文基于信贷市场资金和项目的搜寻与匹配视角建立了一个内生货币模型,分析经济波动和货币政策对超额准备金率和货币乘数的影响。比较静态分析发现,超额准备金率具有逆周期特征;其变化有减弱法定准备金率和基础货币政策效果的作用。动态分析发现,超额准备金率具有滞后周期特征;超额准备金率的内生变化会带来货币政策的时滞效应。通过中国数据校准参数后的模拟发现,较高惰性的法定准备金率调整政策不仅不能有效抚平信贷市场波动,反而可能是造成信贷市场不稳定的原因。对中国数据的实证分析表明,超额准备金率的上述特征都具有很好的统计显著性。     

Dynamic efficiency assessment of the Chinese hotel industry

The paper introduces for the first time a totally dynamic two-stage approach to analyzing the hotel industry's technical efficiency at the sub-national level. The first stage uses data envelopment window analysis (DEWA) to assess regional hotel sectors' technical efficiency over time. Unlike previous studies, the second stage uses a dynamic Tobit model to investigate the impact of macro contextual factors on the hotel sector efficiency. The study chooses the Chinese hotel industry during the period 2001-2006 as its application setting. The findings of the investigation indicate that the Chinese hotel industry is approaching an efficient operation in general, recovering from a major dip in 2003 resulting from the Severe Acute Respiratory Syndrome (SARS) outbreak. In addition, the study introduces a novel two-dimensional efficiency-based matrix to assess the competitive advantage of different regions of the Chinese hotel sector. The paper presents strategic market implications for hoteliers, government decision-makers, and destination management organizations. The proposed methods are applicable for situations in which an exogenous event of a destabilizing impact (e.g., SARS) does occur.     

服务贸易出口、知识产权保护与经济增长

本文首先基于知识产权保护这一视角从理论上研究了服务贸易出口驱动经济增长的作用机理,并且认为,知识产权保护强化了服务业出口部门对其他部门所产生的外部经济溢出效应以及由此分解而来的要素配置效应和技术溢出效应。随后基于90个国家1998—2007年面板数据的经验研究表明:(1)技术与知识密集型服务业出口部门比劳动密集型、资本密集型服务业出口部门更加能够通过要素配置效应和技术溢出效应来促进经济增长;(2)相比于劳动密集型、资本密集型服务业出口部门而言,知识产权保护更加易于强化技术与知识密集型服务业出口部门的要素配置效应,但由于发展中国家的知识产权保护制度不够完善,这些国家服务贸易出口的要素配置效应未能得到强化;(3)不管对于发达国家还是对于发展中国家而言,知识产权保护均强化了劳动密集型、资本密集型、技术与知识密集型服务业出口部门的技术溢出效应。     

Does Marketing Activity Contribute to a Society’s Well-Being? The Role of Economic Efficiency

Does the level of marketing activity in a country contribute to societal well-being or quality of life? Does economic efficiency also play a positive role in societal well-being? Does economic efficiency also moderate or mediate the marketing activity effect on societal well-being? Marketing activity refers to the pervasiveness of promotion expenditures and number of retail outlets per capita in a country. Economic efficiency refers to the extent to which the economy is unhampered by corruption, burdensome government regulation, and a large informal economy. We used secondary data from the World Bank and other statistical sources to answer these questions. Our study findings suggest that both marketing activity and economic efficiency contribute positively to societal well-being, and that economic efficiency plays more of a mediator than moderator role between marketing activity and societal well-being. The public policy implication of this study is that increases in marketing activity and economic efficiency in countries characterized as low on both dimensions should significantly increase the quality of life in those countries.     

医学蚊媒和蜚蠊的诱集监测技术研究

[目的]改进医学媒介昆虫蚊类和蜚蠊的诱集方法,提高口岸对蚊媒和蜚蠊的诱捕能力和监测技术。[方法]使用由本研究设计的多种昆虫诱集装置配合新型昆虫引诱剂,在福建口岸诱集蚊虫和蟑螂,进行效果初步验证。[结果]诱集实验捕获蚊虫5个种,共计1089只,致倦库蚊（Culex pipiens quinquefasciatus）为优势种;蜚蠊4个种,共计380只,德国小蠊（Blattella germanica）为优势种。诱集装置与新型诱剂的组合使用对蚊虫（t=8.190,P〈0.01）和蜚蠊（F=5.859,p〈0.05）的诱集效果均明显好于常规方法。[结论]采用诱集装置并配合新型引诱剂的方法能够获得较好的监测效果,该方法可用于口岸蚊媒和蜚蠊的诱集监测。     

海峡两岸食品安全管理与标准比较分析研究

对两岸在食品安全管理、认证、法规、标准以及贸易中可能传播的动物疫病风险等方面进行了研究。通过比较、分析,指出了相互之间的异同,并对今后的食品安全管理和食品贸易提出了建议。     

A framework for the selection of Six Sigma projects in services: case studies of banking and health care services in Taiwan

This study develops a framework for effectively implementing service Six Sigma projects. The framework is composed of four phases: (1) initial project identification, which deploys candidate projects in accordance with a firm’s strategic goals, (2) project value assessment, which evaluates project’s value based on the financial return, cost, and its impact on employee behavior, (3) project complexity assessment, which examines scope, data availability, and risk associated with the project, and (4) project prioritization, which identifies Six Sigma projects and categorizes them into black belt and green belt categories. Two cases in banking and health care services are discussed to demonstrate the proposed framework.     

油田电力配变网络优化及节能分析

针对新疆油田六、九区配电电网与负荷的不合理分配、配电变压器负荷率偏低、网损率不达标等现状,分别从提高变压器的负载率、运行效率、变压器优化组合配置和应用新型节能变压器等方面进行分析并提出具体改进措施。油区变压器的改造实践效果表明,相应措施均取得了可观的经济效益,达到了节能目的,对油田油区电网大规模改造和经济运行及管理具有重要意义。