CPFR的供应链管理创新研究

随着市场竞争的日益加剧,供应链企业面临着缩短交货时间、降低成本的巨大压力,这要求供应链企业具备对多变的市场需求做出快速反应和科学预测的能力,加强企业间的合作,CPFR就是在这样的背景下产生的。文章从研究CPFR产生过程出发,比较不同CPFR的定义,分别从协同、计划、预测、补货四个方面分析CPFR的特点和基本理念,然后探讨CPFR的实施模型和方法步骤,最后总结CPFR的价值观。     

Brand extensions via complements or substitutes: The moderating role of manufacturing transferability

This research investigates how consumer evaluations of brand extensions that either complement or substitute the original parent brand vary depending on the level of manufacturing transferability (i.e., the extent to which the parent brand??s existing resources and skills can be used to make the extension). We propose that a complement extension is processed by consumers at a higher, more abstract level whereas a substitute extension is processed at a lower, more concrete level. Since manufacturing transferability activates concrete cognitions of the production process, an increase in manufacturing transferability tends to result in more favorable evaluations toward substitute extensions than complement extensions. Empirical tests using a multi-method approach reveal support both for the underlying theoretical mechanism and the proposed hypotheses.     

生物技术产业集群发展机理研究——以美国波士顿地区为例

生物技术产业已成为当今世界各国家和地区重点发展的高技术产业之一。生物技术产业集群展现了许多以科技为支撑的产业集群特征,同时又具有围绕知识源地区集聚的特点。从生物技术产业特性角度出发,以美国波士顿地区生物技术产业发展为例,对知识的创造与传播以及开发与运用两个子系统进行分析,探究生物技术产业集群发展机理。     

Symposium. Effects of affect and traits in U.S. presidential candidates. Leadership quality and follower affect. Role of measurement error in assessing qualities of presidential candidates. The authors respond. Perception is reality—in the minds of the voters: An interview with David Albritton

In the Winter, 2008 issue of JLS, authors David Albritton, Sharon Oswald, and Joseph Anderson presented their research regarding the relationship between perceived leader traits of U.S. presidential contenders and both voter‐perceived leadership quality and behavior. The Abstract from that article serves as an introduction for the three responses from Appa Rao Korukonda, C. Dean Pielstick, and Brian Sloboda. To further enhance the discussion, Albritton, Oswald, and Anderson revisit their work. An interview conducted by Allan Ament with David Albritton concludes this Symposium.     

Ethics Gap: Comparing Marketers with Consumers on Important Determinants of Ethical Decision-Making

Studies in marketing ethics often revealed that ethical gaps do exist between marketers and other groups in society. The existence of these ethical gaps could be extremely counterproductive for marketing management. In order to effectively narrow these gaps, a marketing manager must first have a better understanding of causes of these gaps. To this end, this study compares marketing professionals with consumers on some important determinants of the ethical decision-making process. In particular, the marketers and consumers were compared with respect to their personal moral philosophies and ethical perceptions in marketing situations. The data were obtained from a national survey of the practitioner members of the American Marketing Association and members of a consumer panel of a major southern university in the United States. The results generally indicate that marketing professionals are different from consumers with respect to some of the determinants of ethical decisions investigated. Some important managerial implications based on these findings were discussed.     

The Economic Cost of Violent Conflict: The Case of Maluku Province in Indonesia

Against the background of the socio-economic and political crises of 1998–2000 in Indonesia, one of its provinces, Maluku, endured its own internal conflicts between 1999 and 2004. The coincidence of these national and regional crises—the tumult affecting Indonesia as a whole and the conflict restricted to Maluku—make the impact of local conflict on Maluku’s economy hard to identify empirically. To solve this problem, we use a synthetic control method (SCM) to construct a synthetic control unit for Maluku based on other Indonesian provinces. Our findings support the view that the violence in Maluku between 1999 and 2004 shifted the regional economy onto a lower growth path.     

Economic growth and equity in the Republic of Korea

This paper presents a specific country case study of the relation between growth and equity. The study takes account of structural characteristics as well as government policies that have been used in the Republic of Korea. The first section reviews trends in employment and income distribution in the Republic of Korea during the last 10–15 years. It is seen as a country which has been quite successful in combining rapid growth with improved equity, and employment is considered the most important factor in this success. The second section discusses emerging problems which might effect equity in the Republic of Korea in the next decade and considers policies which might be required to deal with them.     

The critical incident technique: A flexible method for the identification of salient product attributes

A number of techniques have been developed for product attribute research, such as depth interviewing or focused group interviewing of a small sample of respondents. One major limitation of such techniques is the long interview time per respondent. However, without prior knowledge of attributes it is difficult to specify the relevant question in advance and a shorter interview may miss uncovering important information. In view of such conflicting demands for less time and more information, a compromise solution can perhaps be found in making use of the ‘critical incident’ method of research investigation. This method seems to offer advantages, especially to the practising marketers. The present study is concerned with developing a conceptual approach to the development and use of the ‘critical incident’ approach to consumer behavior studies. It illustrates that through a semi-structured depth interview approach it would be possible to identify the nature and significance of key elements in the product attributes of importance to consumers. Additionally, the descriminant and predictive ability of such ‘critical elements’ has been investigated through an empirical example.