Will Consumers Purchase Stevia as a Sugar Substitute?: An Exploratory Study on Consumer Acceptance

Stevia rebaudiana Bertoni, commonly known as Stevia, is an ancient sweet herb native to Paraguay. The plant, especially the leaves, has a sweetening effect 300 times sweeter than saccharose. Malaysia has taken a particular interest in promotion of Stevia derivatives as a precautionary measure to combat chronic diseases. This study aims to investigate factors that influence the acceptance of Stevia-based products by consumers. Face-to-face interviews were conducted using a structured questionnaire with 900 consumers from Klang Valley areas. The results revealed that most of the respondents were willing to use Stevia-based products as a substitute for sugar. There was also a significant relationship between level of education and consumer’s willingness to change for Stevia-based products. Health benefits, promotion, availability, and price were found to be the most influential factors toward acceptance of Stevia-based products by consumers. An effective promotion is necessary to increase consumer’s awareness toward a more healthy diet.     

Bayesian spatial probit estimation: a primer and an application to HYV rice adoption

Increasingly, spatial econometric methods are becoming part of the standard toolkit of applied researchers in agricultural, environmental and development economics. Nonetheless, applications in discrete‐choice settings remain few and despite its appeal, applications of the Bayesian paradigm in these settings are still fewer. We provide a primer to the Bayesian spatial probit with the objective of making accessible to non‐users a class of iterative estimation methods that have become fairly routine in Bayesian circles, offer an extremely powerful addition to applied researchers toolkits, and are essential in Bayesian implementation of spatial econometric models. We demonstrate the methods and apply them to estimate the ‘neighbourhood effect’ in high‐yielding variety (HYV) adoption among Bangladeshi rice producers. We estimate the strength of this relationship using a standard, spatial probit model and compare the policy conclusions with and without the neighbourhood effect included.     

Working Weeks,Rave Weekends: Identity Fragmentation and the Emergence of New Communities

Popular music is one of the most ubiquitous forms of contemporary culture. This paper looks at the phenomenon known as rave or dance culture in Britain. It examines the nature of the consumer experience at a dance club through the use of a two stage methodology. Based on observations and the collection of phenomenological data, the findings suggest that the experience is linked to a series of behaviours, which are related to fragmentation and identity. These include narcissistic identity, the emergence of new communities, the need for escape, engagement and prolonged hedonism. The paper examines these concepts in relation to postmodern consumption. In particular, an evaluation of postmodern theory and its focus on fragmentation and the project of the self is offered, by arguing for a return to "community".     

Response to social media influencers: Consumer dispositions as drivers

Brand managers use social media influencers (SMIs) to influence consumers' attitudes and intentions. However, there is still ambiguity about the mechanisms by which SMIs influence their followers, as well as the metrics by which their performance can be evaluated. The existing literature has restricted itself to consumers' purchase intentions in order to evaluate SMIs influence and is silent on the role of the consumers' individual characteristics in SMIs influence mechanisms. Based on these research gaps and to provide a clearer picture of the SMI influence mechanism to practitioners, the present study assesses the role of consumer characteristics such as their social media attachment (SMA), parasocial relationships with social media influencer (PSR-SMIs), and susceptibility to SMIs influence (SSMII) in driving consumer response to SMIs influence through SMI compliance intentions. Study 1 found the sequential mediational role of PSR-SMIs and SSMII in the SMA-SMI compliance intentions relationship. Study 2 found the same sequential mediation and demonstrated how SMI skepticism negatively moderates the relationship between PSR-SMIs and SMI compliance intentions. To the best of the authors' knowledge, this is the first time that this skepticism variable is being explored in the SMI literature.     

AN ANALYSIS OF PROJECTED URBAN INFRASTRUCTURE INVESTMENT COSTS IN INDIA*

There is considerable apprehension concerning the cost of rapid urbanization in developing countries. However, actual costs of urbanization have seldom been computed. This paper provides a relatively simple procedure for making such cost estimates from information which is readily available from executing agencies involved in urban infrastructure projects in India. It is found that infrastructure costs are not systematically different for large and small cities. Differences in costs are more related to differences in physical factors such as geography, terrain, and climate, and especially to the different levels of service standards used. It is also found that the costs of replacement investment assume increasing significance with growing urbanization. Planning activities must therefore give greater emphasis to replacement investments than is generally the case. The main conclusion is that the cost of providing basic urban infrastructure in India can be kept within manageable limits in the foreseeable future provided that modest standards are maintained. The appropriate level of urban infrastructure investment should be roughly double the current level in India.     

The embedded sales force: Connecting buying and selling organizations

Business-to-business firms are increasingly focusing on building long-term partnering relationships with key customers. Salespeople are often responsible for managing these relationships. To be effective as relationship managers, salespeople need to be embedded in both their firm’s and customers’ organizations. They need to have extensive knowledge of their customers’ business and also know and be able to leverage their firm’s resources to develop offerings tailored to their customers’ needs. Their companies and sales managers need to use different approaches to manage and support salespeople in this new role. In this paper, we examine some issues affecting the interfaces between elements of the embedded sales force and suggest some directions for future research and methods for examining these issues.     

1974: World population year

In December 1970, the General Assembly of the United Nations designated 1974 as World Population Year. Herewith, the Assembly was giving recognition to the growing involvement of the United Nations System in the population field and to the need for focussing international attention on different demographic aspects.     

First-mover advantage in an Internet-enabled market environment: conceptual framework and propositions

The competitive market environment has evolved from a physical market environment (PME) to an Internet-enabled market environment (IME) encompassing the physical and electronic marketplaces. At the same time, an increasing number of information products are available in both analog and digital forms. For information products in digital form, the IME also serves as a distribution channel. Such developments raise questions concerning the extent to which extant perspectives on first-mover advantage developed in the context of the PME hold in the IME, generally, and for information products specifically. We address this issue by developing a conceptual framework that focuses on selected sources of first-mover advantage delineated in the extant literature and advance propositions concerning sources that will have a greater or lower effect in the IME relative to the PME. A central message for first-movers in the IME that emerges from our conceptual analysis is to focus on achieving superior positions in resources that would enable them to get close to the customers fast, create switching costs, and retain them though ongoing investments in multi-faceted innovations. A second message that emerges for first-movers in the IME is they must take note of and make strategic adjustments for the potentially diminished significance of some traditional sources of first-mover advantage. These sources include spatial preemption, preemptive investment in capacity, and consumers’ choice behavior under conditions of uncertainty about product quality. We discuss the implications for further conceptual and empirical work in this area of increasing significance.