Technological Forecasting: Who does it and how useful is it?

This article reports on the results of a survey undertaken to estimate the extent of use of Technological Forecasting (TF) in U.S. industry. The results demonstrate that more firms use TF than eight years ago, and the perception of its importance has increased greatly. The emphasis on TF, the range of time horizons for the forecasts and the use to which TF is put differ according to the nature of the industry and the organizational level within the firm. Based on these results, the characteristics of firms that find TF crucial to their business, and those that find TF unimportant, are developed.     

INFLUENCE OF DEMOGRAPHIC FACTORS ON CONSUMER PURCHASING PATTERNS AND PREFERENCES FOR GROUND BEEF

A study of 198 household units in the Fort Collins, CO area was made to ascertain the importance of such factors as consumer age, income, education and marital status on the purchasing patterns for ground beef. Compared to younger consumers, older consumers tended to: (1) make more frequent purchases of ground beef; (2) buy less ground beef per purchase; and (3) select leaner ground beef. Households with gross incomes in excess of $25,000 tended to buy larger quantities of ground beef per purchase and bought leaner ground beef compared to households with less than $15,000 gross income. In making purchasing decisions, participants in the study considered leanness, visual appearance and price as the most important factors, while packaging and brand name were considered the least important factors.     

Comparing bank concentration across countries

Cross-country comparisons of traditional measures of concentration, such as the Herfindahl index, are of limited use for answering normative questions such as: ‘Is the banking system too concentrated in our country?’ This paper develops a measure of concentration, essentially by normalising the Herfindahl index by a minimum feasible value for that index based on market size for each country. A formal derivation is given, and the measure is related to the mark-up of price over marginal cost for banking services. The empirical implications of the new measure are illustrated by reference to some recent studies.     

CLOTHING,AMBIENT TEMPERATURE AND COMFORT – I

Male and female students prefer much the same ambient temperature in their study-bedrooms but it is noticeable that men wear significantly more clothing than women. The same is true of Japanese students even though the preferred temperature is lower than the English students find comfortable. Overseas students of recent arrival in England tend to keep their rooms at the same temperature as the English students but wear more clothing. After a longer period in England these overseas students wear less clothing but keep their rooms significantly warmer.