Consumer Risk Response and Consumer Protection: An Economic Analysis of Seat Belt Usage

A utility analysis of decisions involving risk indicated that risk averse consumers would undertake a risk reduction strategy as long as the change in expected loss was equal to or greater than the costs of the strategy. Cost-benefit analysis of seat belt usage was conducted to test this hypothesis. The results indicated that drivers of all size classes would gain from using seat belts in the case of low user costs while the drivers of subcompacts and compacts would gain in the case of higher user costs. However, less than one-fifth of drivers wear seat belts. These results raise questions concerning the effectiveness of the informed buyer approach in areas of risk or uncertainty.     

Portion Distortion: A Study of College Students

This study compared designated serving size to actual consumption (portion size). Forty‐two college students estimated portion size and serving size of cereal, candy, and punch. Most (81%) refer to package labels, and over a third of women identified serving size as “of major interest.” Only one‐third accurately estimated the serving size of cereal within 10% of the correct amount. The stated serving size of cereal and punch was less than half of the portion size. Increasing serving sizes to more closely correspond to portion sizes would benefit consumers by providing information more likely to represent the nutritional quantities commonly consumed.     

Economic Analysis of Current Issues in Consumer Product Safety: Fabric Flammability

Two major issues in the area of consumer product safety are who should protect the consumer and how much protection should be provided. Underlying both these questions are concerns for the consumer's freedom of choice and efficiency. Is the consumer the most efficient risk reducer or should risk reduction be left to the regulatory authorities? Given resources constraints which preclude the attainment of 100 percent protection, what is the optimal degree of protection. This paper applied economic analysis, including cost-benefit analysis, to an examination of both issues. The advantages and disadvantages of the informed buyer approach versus the regulatory approach to the assignment of responsibility for consumer protection are first discussed. Cost-benefit analysis is then applied to an evaluation of actual and hypothetical flammability standards for children's sleepwear and clothing. The two sleepwear standards proved cost effective in contrast to the two clothing standards where the costs of providing additional protection to the cosumer far exceeded the benefits. The results indicate the feasibility and utility of cost-benefit analysis in determining how much protection should be provided.     

Ethnic Minority Analysts’ Participation in Public Earnings Conference Calls

We investigate ethnic minority and nonminority sell-side analysts’ participation in public earnings conference calls. We find that minority analysts are underrepresented in conference call Q&A sessions, and minority analysts who do participate on the calls experience lower levels of prioritization than do nonminority analysts. Minority analysts’ lower participation rates are partially but not fully mediated by characteristics such as experience, work environment, and stock rating favorability. Additionally, firm and conference call fixed effects mediate approximately half the magnitude of lower minority participation rates. Extroverted minority analysts participate at higher rates, but the negative association between minority status and conference call participation is exacerbated when calls are more time constrained, when executive teams are less diverse, and when analysts are from less prestigious brokerage houses. Overall, we document the underrepresentation of minority analysts on earnings conference calls and provide evidence suggesting both analysts’ and managers’ choices influence minority analysts’ participation rates.