The Determination of Fair Profits for the Property-Liability Insurance Firm

Single period and dynamic valuation models in continuous time, under certainty and uncertainty, are developed for a property-liability insurance contract to determine the “fair” (competitive) premium and underwriting profit. The intertemporal stochastic model assumes that the claim frequency and the price index of claim settlements are functions of a set of underlying state variables which follow a multivariate Wiener process. The competitive premium is shown to be proportional to the claim frequency and the price index for claim settlements at the time the policy is issued. The factor of proportionality varies directly with the claim settlement rate and the length of coverage, and inversely with the risk-adjusted real interest rate on the dollar-valued claim rate.     

Tradeoffs Between Price and Quality: How a Value Index Affects

The present research examines how the availability of information about the value of a product, expressed as a ratio of the quality received per dollar, influences preference formation. This index, similar to unit price which provides information about how much quantity is received per dollar, presents consumers with information regarding the quality received per dollar. An experiment that compares consumers' preferences inferred from a choice task with their preferences inferred from a conjoint task was conducted. In the choice task consumers selected the most attractive alternative from a set of options, while in the conjoint task the attractiveness of each option was rated. Consumers, presented with an index of quality received per dollar paid (the value index), are more likely to choose a lower priced, higher value option rather than a higher priced, higher quality option compared to consumers presented with only price and quality information. Clearly, how a consumer chooses to “get the best for his or her money” depends on the ease with which information about the choices can be processed.     

Local Consumer Information Systems for Services: A Test

This paper reports on a survey of consumers' experiences with local services firms that was conducted by the Montgomery County, Maryland Office of Consumer Affairs and supported by an FTC grant. Over 1,200 individuals evaluated auto repair, heating and air conditioning, home remodeling, roofing, and insulation contracting firms on three dimensions: satisfaction with work performed, price in relation to quality, and strength of recommendation. Results for the heating and air conditioning category were published and widely disseminated.     

Seeking a Single Policy for Contractual Fairness to Consumers: A Comparison of U.S. and E.U. and E.U. Efforts

The United States and the European Union both have made substantial progress toward harmonizing contractual unfairness law for consumers within their borders. To a large degree, the policies of these two largest consumer markets in the world are similar, but consumers should beware that some significant differences remain. Furthermore, differences in interpretation among member states could lead to differences within the E.U.     

Consumers' Interpretations of the Semantic Phrases Found in Reference Price Advertisements

Consumers are frequently presented with a higher reference price to compare with a lower advertised selling price. The research on reference prices has traditionally been conducted based on the implicit assumption that consumers’ interpretations of a given semantic phrase, e.g., “Regular Price/Sale Price,”are consistent across all consumers, but this fundamental assumption has never been tested. Guidelines issued by the Federal Trade Commission and the Council of Better Business Bureaus, as well as regulations enacted by approximately half of all states, appear to be based on a similar assumption. However, given the variability among consumers’ perceptions found in other areas of consumer research, it is reasonable to expect that consumer interpretations of semantic phrases may vary. Given the potential variability, a pricing claim may be deemed informative or deceptive depending on the meaning the particular consumer attaches to the claim. This article presents a discussion of the vagueness in pricing claims as a step toward evaluating deception.