Die Erwartungen der Wirtschaft für 2012

Nach einem wirtschaftlich sehr positiven Jahr 2011, mussten die ?konomischen Prognosen für das Wachstum 2012 deutlich herabgesetzt werden. Die Wirtschaftsforschungsinstitute erwarten für Deutschland nur noch ein Wachstum von 0,8%. Die Vertreter der einzelnen Industriezweige sind aber etwas optimistischer als die Prognosen für die Gesamtwirtschaft.     

The Tunisia Wheat Market in the Context of World Price Volatility: A Stochastic Partial Equilibrium Approach

Food security is a key objective of agricultural and food policy in Tunisia. The 2007–2008 food crisis highlighted the negative impacts of price volatility on international markets both in terms of food insecurity and budget exposure. Tunisian food subsidy expenditures ranged from $180 million to $710 million in 2006–2010, so volatile world prices meant volatile subsidy costs. Moreover, cereal production in Tunisia still has much instability due to climate conditions, which also influences imports and, consequently, subsidy expenditures. This study applies a structural model to conduct stochastic analyses of trade and policy impacts on food security and budget expenditures in the Tunisian wheat market. The methodology disaggregates durum wheat and soft wheat markets and generates projections of import prices of durum wheat and soft wheat, using projections of world prices provided by the Food and Agricultural Policy Research Institute at University of Missouri (FAPRI-MU). The key innovation is the generated stochastic analyses of subsidy costs based on stochastic world price projections and stochastic domestic wheat yields based on historic yield variances. The analysis highlights the sensitivity of subsidy costs to world prices, volumes imported and domestic production, so that alternative policy tools can be considered.     

What is not beautiful should match: how attractiveness similarity affects consumer responses to advertising

This study introduces the concept of attractiveness similarity, empirically examines its main effect and whether it moderates the effect of endorser attractiveness on consumer responses to advertising. The results show a positive main effect of attractiveness similarity over and above the mere effect of endorser attractiveness. In addition, a consistent moderating effect of attractiveness similarity on the effect of endorser attractiveness emerges: attractiveness similarity buffers against the less positive effects of lower levels of endorser attractiveness (i.e., it compensates for lower levels of endorser attractiveness). Overall, these findings reveal attractiveness similarity as a new variable in endorser advertising, which has important managerial implications. Advertising campaigns employing averagely attractive endorsers should pay special attention to attractiveness similarity.     

Marketing’s roles in innovation in business-to-business firms: Status, issues, and research agenda

A project funded by the Institute for the Study of Business Markets to develop an understanding of the current state of business-to-business marketing and a research agenda for the field identified a lack of understanding of how the marketing function can or should best contribute to firms’ innovation efforts as the top priority. A workshop of senior academics and research-oriented practitioners explored this topic further, identifying four specific themes: (1) improving customer needs understanding and customer involvement in developing new products, (2) innovating beyond the lab, (3) disseminating and implementing research findings in firms, and (4) marketing’s overall role in innovation. This article defines these themes, sketches the current status of knowledge about each theme, frames practitioners’ issues with them, and proposes research agendas for each theme to move the field forward. The goal is to encourage rigorously executed academic research that can also help firms innovate more successfully.     

ECONOMIC TRANSITION IN CENTRAL AND EASTERN EUROPE: THE CONSEQUENCES FOR TRADE STRUCTURE AND TRADE VOLUME

The foreign policy literature typically sees Congress abdicating its policy making role to the executive, implying a presidential dominance model is superior to other policy process models (joint participation, congressional dominance, and bureaucratic dominance). This article uses two theoretical approaches to investigate who actually makes U.S. trade policy: a political economy approach and an institutional approach. We look at the 1985 96 period and at individual presidencies: Reagan (1985-88), Bush (1989-92), and Clinton (1993-96). Contrary to the literature, we find strong evidence that Congress is an active participant in the trade policy making process. Using a variety of empirical techniques (crosstabs, the Index of Revealed Comparative Advantage, pairwise correlations, and stepwise logistic regressions), we confirm that the trade policy process for product-industry-specific policies tends to be dominated by Congress whereas the executive branch is more influential in the policy process for country-specific policies. We conclude by noting the advantage of integrating aspects of both the political economy of trade and institu tional literatures to understand the nuances of U.S. foreign trade policy making.     

Can retailers get higher prices for “end-of-life” inventory through online auctions?

Manufacturers and retailers are using online auctions to liquidate excess inventory. Using a field study of 11,879 online auctions, this paper builds upon theories of competitive processes to relate four key seller-controlled variables (starting price, day of close, auction length, and brand) to outcomes of online auction for apparel goods. Results suggest that to obtain a higher percentage of the original retail price, retailers should start with a lower price and feature national brands. These and other findings are discussed and a number of future research topics are offered.     

Ethics from the top: top management and ethical business

Codes of ethics and conduct typically demand the highest standard of ethical behaviour from every single employee. This implies a democratic or lobbyist understanding of ethics in business. The contrasting view would argue that business ethics is an elitist undertaking that can only be instigated from the top, by managing directors or owner managers. This article looks at three types of ethical businesses, three types of approaches to ethical problem-solving, and three possible incentives for ethical business to see which of the above is more convincing. It will be argued that the impulse for value-driven business has to come from the top. Only top management and owner managers have the opportunity to foster major change in business practice.     

Analyse der Marktaussichten von Biogasanlagen

Without guaranteed compensation, granted by the German Renewable Energy Sources Act (Erneuerbare Energien Gesetz/EEG), biogas plants compete with all other plant types on the market for electrical energy. However, exchange-based electricity products do not currently permit an economically viable operation of biogas plants owing to their cost situation.     

Stackelberg price leadership in spatial competition

This paper examines Stackelberg price leadership in a spatially competitive model with infinitely many stores on an infinite line. A Stackelberg price leader charges significantly more than the pure Nash equilibrium price, induces its neighbors to charge somewhat more than the pure Nash equilibrium price, and increases its profits. Under Nash equilibrium, collusion of two stores makes a difference to prices only if the colluding stores are nearest neighbors. Under Stackelberg price leadership, collusion makes a difference to prices even if the stores are not nearest neighbors.