A hierarchical utility model for the dynamic acquisition of heterogeneous items

This paper develops a model for situations in marketing and elsewhere in which an individual decision maker acquires multiattributed items that belong to several classes over time. The model captures the dynamic acquisition of heterogeneous items. Measurement and parameter estimation methods are described and illustrated with a small set of experiment data involving the acquisition of durable goods by households. Future research steps are also outlined.     

Indonesian Manufacturing Sector Output and Productivity: An Australian Comparative Perspective, 1975–90

This paper provides industry-of-origin comparative estimates of real output and labour productivity in the Indonesian and Australian manufacturing sectors. It makes binary comparisons for the benchmark year 1987, and extrapolates the 1987 benchmark backward and forward using national time series, to derive comparisons for the years 1975–90. Expressed in ‘purchasing power parities’ (PPPs), the gross value of output and value added in Indonesian manufacturing in 1987 was 40% and 34% of the respective Australian levels. In 1987 the Indonesian manufacturing price level was 74% of the Australian level, and Indonesian manufacturing labour productivity was 16% of that in Australia. 1975 to 1990 was a period of catch-up. The Indonesian manufacturing price level declined from 105% to 60% of the Australian level, while labour productivity increased from 12% to 17% of the Australian level. The catch-up was greater from the early 1980s onwards.     

Purchasing Power Parities for Industry Comparisons Using Weighted Elteto–Koves–Szulc (EKS) Methods

This study has three main objectives. First, it develops a generalization of the commonly used EKS method to multilateral price comparisons. It is shown that the EKS system can be generalized so that weights can be attached to each of the link comparisons used in the EKS computations. These weights can account for differing levels of reliability of the underlying binary comparisons. Second, various reliability measures and corresponding weighting schemes are presented and their merits discussed. Finally, these new methods are applied to an international data set of manufacturing prices from the ICOP project. Although theoretically superior, it appears that the empirical impact of the weighted EKS method is generally small compared to the unweighted EKS. It is also found that this impact is larger when it is applied at lower levels of aggregation. Finally, the importance of using sector specific PPPs in assessing relative levels of manufacturing productivity is indicated.     

利用案例教学提高学生的动手分析能力

概括案例教学法的发展历史及其功能，总结和探索市场营销学课程案例教学的教学目的及有关操作流程，提出一些应注意的问题。     

Global and regional inequality in the distribution of income: Estimation with limited and incomplete data

The paper examines the nature and extent of global and regional inequality using the most recent country level data on inequality drawn from World Bank studies, and real per capita income from the Penn World Tables, for the period 1980–1990. The methodology employed in the paper is based on a mixture of parametric and non-parametric approaches to inequality measurement. It is designed to handle the limited and incomplete nature of income distribution data from different countries. Empirical results show a very high degree of global inequality, but with some evidence of catch-up and convergence between regions.     

THE INDUSTRIAL MARKET AS AN INTERFIRM ORGANIZATION

Recent theorizing in the marketing and organization theory literature attests to the notion that the market is a complex organizational form. We discuss the techno-economic and institutional forces that structure the industrial market as an interorganizational network. The manner in which these forces structure the market determines segmentation and integration and the changing nature of co-operation and competition in industrial markets.     

土地登记代理执业风险及防范

所谓土地登记代理执业风险是指土地登记代理人因在执业过程中未能完成代理事项或未能正确履行代理职责所要承担的法律责任。它主要表现为因代理违约而产生的违约风险、因代理失败或代理不当而产生的风险等。虽然典型的土地登记代理纠纷案例并不多见,但其潜在的执业风险业内人士应予以足够的重视。土地登记代理风险的成因产生土地登记代理风险的原因是多方面的,从根本上说,主要来源于委托人、土地登记代理人及其代理机构自身和土地登记代理人的执业环境三个方面。因委托人产生的风险因素1.委托人的委托意向。委托人委托代理人进行土地登记的…     

兵团分类团场经济发展情况分析

本文主要分析了中心团场、小城镇团场、植棉团场、边境团场、贫困团场和少数民族团场在兵团经济发展中的现状与所起的作用,并提出了具体的发展思路。     

Modeling response to repetitive promotional stimuli

Marketers frequently include promotional stimuli which elicit some form of response from the recipient among the tactics used to market products or services. Print ads, including 800 numbers which allow consumers to respond, and direct mail campaigns are examples of such activities. Promotions of this nature are often repeated a number of times, thus providing several opportunities to respond. Understanding consumer response to such campaigns is critical for more efficient design and use of these activities. A conceptual framework of response to repetitive stimuli is proposed, and stochastic models of alternative response patterns are developed. Alternative contexts in which such models are useful are also noted. Variations of the models are provided for those situations when only a fraction of the target population will ever respond. Estimation of model parameters is discussed, and data from actual campaigns are used to demonstrate how to apply the models. He received his Ph.D. in mathematical statistics from Michigan State University. He joined the Terry College of Business after a 15-year career in industry, including 10 years in consumer research at Procter & Gamble. His research interests include discrete choice models, market response to promotional stimuli, forecasting marketing potential from initial sales results, and, in general, applications of quantitative methods to business problems. He has published articles in such journals as theAnnals of Mathematical Statistics, Annals of Statistics, Journal of the Academy of Marketing Science, Journal of Retailing, and theJournal of Advertising. He earned his Ph.D. at Columbia University and has served as assistant and associate professor of marketing at New York University, as visiting assistant professor at Columbia University, and as visiting associate professor at the University of California, Los Angeles. He is a member of the editorial review boards ofMultivariate Behavioral Research andJournal of Marketing Channels. He has published in theJournal of Marketing Research, Journal of Marketing, andManagement Science, among others. His research interests include the study of brand extensions, relationship marketing, strategic alliances, and television program scheduling. He received his Ph.D. in marketing from the University of Georgia. His current research interests include marketing strategy, strategic alliances, relationship marketing, and the implications of new technologies on business research and practice. He has published in various conference proceedings and theInternational Business Review.