Comment on “Revealing Differences in Willingness to Pay Due to the Dimensionality of Stated Choice Designs: An Initial Assessment”

There are very few studies that quantify the interactions and tradeoffs between statistical and cognitive efficiency in designing stated-choice studies. While a conceptual framework for evaluating cognitive strategies would be desirable, Hensher adopts a strictly empirical approach in this experiment. The success of the study must be evaluated in light of his aggregating attributes rather than controlling the number of attributes, asymmetry in the narrow-range and wide-range attributes, and lack of orthogonality between the number of attributes and number of alternatives. Nevertheless, Hensher challenges uncritical acceptance of any given set of design features and correctly insists that we confirm our experience with rigorous, quantitative experiments.     

Social identity as a useful perspective for self‐concept–based consumer research

Psychology's study of the self‐concept has generated numerous paradigms with different underlying assumptions. In this article it is argued that these assumptions must be considered before a self‐concept paradigm can be meaningfully applied to consumer research. The major premise in this article is that the recent work on social identity is a particularly meaningful paradigm to adopt for consumer research that implicates the self. This argument is developed with a conceptual discussion of major self‐concept issues, an overview of basic self‐concept paradigms in psychology, and a synthesis of possible factors that may be considered in future theories of social‐identity–based consumption decision making. © 2002 Wiley Periodicals, Inc.     

Factors affecting consumer acceptance of chilled ready meals on the island of Ireland

The chilled ready meal market on the island of Ireland is relatively young but is growing rapidly. This paper focused on a consumer questionnaire (n = 702), designed to examine consumer attitudes to and consumption of chilled ready meals, in both the north and south of Ireland. This formed part of a larger study, with the questionnaire findings contributing to an in‐depth sensory study on a selected range of chilled ready meals. For a significant number of Irish consumers, consumption of these products is higher than on the UK mainland. For others, the products are purchased as a convenient alternative or a weekly treat. Respondents in urban locations were significantly more likely to consume chilled ready meals, as were men and younger, single respondents. Irish consumers are becoming more accustomed to ethnic cuisine although traditional meals remain popular. There is a clear need for developers to continue to enhance the sensory quality of these products, particularly as the primary barrier to consumption was a preference for home cooked food. However, they must also strive to maintain consumer interest in the sector, fulfil the desire for convenience and satisfy a more discerning palate.     

BRITISH POTATO STABILISATION POLICY IN A EUROPEAN CONTEXT

This paper presents a simulation model, based on a stochastic spatial equilibrium framework, for the GB potato market, allowing for trade with the Continent and the operation of domestic stabilisation policy. The model is used to explain the operation of the two policy instruments — support buying and area control — and to evaluate policy options and consequences. The notion of a cost-effective support buying programme is introduced and it is found that current policy is in the region of cost-effectiveness. Quota area, subject to the constraint that downside price risk is avoided, is found to lead to a trade-off between the consumer interest and the financial cost of policy. This trade-off is examined in a conventional welfare analysis and in probability terms. Subject to certain caveats, it is concluded that current policy tends to provided price stabilisation rather than price enhancement for producers.     

Encouraging collaboration for the provision of ecosystem services at a landscape scale—Rethinking agri-environmental payments

In this viewpoint we draw on insights from participatory agri-environmental policy making, spatial planning and collaborative approaches to environmental management. We propose steps for planning, design and implementation of agri-environmental payment schemes that will encourage collaboration and co-ordinated actions at a landscape scale to contribute more effectively to the continued provision of ecosystem services.     

Enjoyment of the Shopping Experience: Impact on Customers' Repatronage Intentions and Gender Influence

In this paper the authors investigate enjoyment of the shopping experience, its influence on consumers' intention to repatronise a regional shopping centre and the effect of gender differences on shopping enjoyment. Four dimensions of shopping enjoyment are proposed and a 16-item measure is developed to assess 536 consumer perceptions of the shopping experience across five counties in the United Kingdom. Findings indicate that shopping experience enjoyment has a significant positive influence upon customers' repatronage intentions. Furthermore, men are found to have a stronger relationship of enjoyment with repatronage than women. The implications of these results are discussed, together with managerial implications, study limitations, and future research directions.     

Human resource involvement in developing intellectual capital

This study examined the extent of a strategic approach to human resource (HR) management in small and medium professional service firms, and if it is used to develop intellectual capital (IC). Data were collected from 165 Australian professional service firms. Path analysis showed that HR involvement and the adoption of a collective set of strategic HR practices contributed positively to IC levels (particularly human, social and organizational capital). IC acts as a mediator between HR practices and firm performance. HR practices alone did not increase the performance of the firms studied. The findings are unique in the context of studies on small- and medium-sized professional service firms in that a holistic approach to assessing both HR practices and all IC components was taken rather than examining the individual construct relationships. In the context studied, HR influence is critical to increasing IC.     

The impact of more complex family structure upon marital earnings premiums

This article employs a unique data set from Trinidad and Tobago to examine the impact of their more complex family structures upon marital earnings premiums. While family structure includes the single married couple structure common in the US, families in Trinidad and Tobago often have more adults living in the household, multiple married couples living in the same family, and multigenerational families. Marital premiums for family members most likely to invest in labor market production are estimated to increase with more complex family structure. In contrast, estimated marital premiums for members most likely to invest in home production are decreased with more complex family structure. Results suggest that specialization within the larger family help explain the existence of marital premiums.     

Religion and politics: understanding the effects of conservative origins on contemporary patterns of sub-national relative human development

Understanding the effects of historical circumstance on contemporary development patterns is important in understanding the overall trajectories of societies. Using a spatially centered technique and various sources of historical and contemporary data, this link is tested by examining variations in historical levels of conservative values in the American South on contemporary patterns of development. This context provides an interesting case study involving a time and region marked by rapid social change. Results show that the spatial distribution of development levels is non-random and that historical levels of highly conservative values are associated with lower levels of contemporary development.