E-commerce in Least Developing Countries: Summary Evidence and Implications

ABSTRACT

We undertook a review and classification of research on electronic commerce (e-commerce) in developing countries. We analyzed 181 articles published in a broad range of journals covering e-commerce, global information technology, and development issues. The analysis provides a roadmap that not only indicates the current state of e-commerce for development research but also identifies gaps and priorities for future research. This will be of significant value to both academics and practitioners who are working on, or plan to work on, e-commerce in developing countries.     

Foreign Direct Investment in Sub-Saharan Africa: Motivating Factors and Policy Issues

Sub-Saharan Africa's (SSA) foreign direct investment (FDI) share has persistently averaged 1% of global flows. The location decision and perceptions of investors are therefore instructive for policy making. This article factor analyses a survey of perceptions, operations, and motivations of 758 foreign investors in 10 SSA countries. We find that the provision of transaction cost–reducing information on industries and markets and utility services to investors before and after a firm's FDI decision are significant factors. FDI location decision in SSA is influenced strongly by political economy considerations. Labor and production input variables are not influential.     

A natural science approach to investigate cross-cultural managerial creativity

As the relative effectiveness of physical resources decreases toward parity with rivals due to their fungibility, the firm's marketplace position, established by managers with a particular set of inter-culturally attuned set of personal values, may be the key antecedent in creating competitive strength in the firm. The research question addressed is how creative are culturally diverse managers; are managers from certain countries more creative than adaptive?We tested hypotheses in a cross-cultural setting based on the survey responses of 1365 managers operating in eight countries located in four culturally diverse regions of the world.Our study shows that managers are both creative and adaptive but the mixture of creative and adaptive behaviour varies depending on region and country and even within countries. Furthermore, the results confirm that creativity among managers in some countries is similar but large differences also exist between countries.     

Pricing, price dispersion, and information: The discount brokerage industry

The paper provides an empirical analysis of the pricing behavior of firms within the discount brokerage industry, with emphasis on testing the role of costly information in affecting prices. Several empirical tests are performed that indicate that prices in this industry respond in ways hypothesized by theoretical models of markets operating under conditions of imperfect information. The industry is characterized by a wide degree of price dispersion that does not appear to simply reflect quality differences among firms. In addition, the variance of prices across geographic markets is associated with variables that theoretically should affect the levels of consumer information in those markets.     

Establishing a new business venture unit within a firm

The rapid growth of the United States as a whole is basically a story of the discovery and adoption of novel and improved ways of satisfying wants and needs. Previously, these wants and needs have been championed by individuals such as J.P. Morgan (finance), James B. Duke (tobacco), Andrew Carnegie (steel), Cornelius Vanderbilt (railroads), and John D. Rockefeller (oil). Each of these entrepreneurs commercialized a new idea or invention—the essence of the innovation process. Each bridged the gap between science and the marketplace by developing and commercializing a marketable innovation.Although even more of a need to reach the market as quickly as possible exists today, the majority of the innovations commercialized each year come from new or smaller organizations-often the ones with the least amount of capability and resources to accomplish the task. Existing businesses, especially larger ones, are in a much better position to bridge this gap. These companies have the existing financial resources, business skills, and usually the marketing and distribution systems to successfully commercialize a new innovation. Recognizing this capability, large companies have tried to instill an entrepreneurial spirit or an internal venturing program in an attempt to increase the amount and success of new offerings. This activity has taken on a variety of forms, one of which is the new business venture unit.What are the characteristics of a new business venture unit? Are they more successful at introducing new products than autonomous entrepreneurs? These and other questions were addressed in a research project of Fortune 1000 firms consisting of a mail questionnaire and in-depth personal interviews.The majority of these firms did not have a new business venture unit (70%). Of those firms that did, the average age of their unit was 5.3 years and the range of ages was from a few months to 20 years. In addition, the range of employees in the new business venture unit varied greatly: from one to 100. Firms in the primary product lines of chemical and medical products, computers, beauty products, and feminine products tended to have new business venture units more than did firms in other product areas. These units contained a variety of departments, including marketing (the most frequent), finance, and research and development. Through modest increases in the number of new products introduced each year, the new business venture units also significantly increased the per- centages of sales attributed to products introduced within the previous three years. A good environment for a successful new business venture unit included: encouraging new ideas; allowing mistakes and failure; making available the resources of the firm; encouraging teamwork; establishing broad per- formance goals and an appropriate reward system; and having top management strongly support the unit.     

The product life cycle trap

Many of America's most successful companies have gone through a life cycle similar to the product life cycle. They began as innovators, and then grew to be giants in their markets. But, as their products mature, they need new products to continue company growth. However, the organizational structure of an established company is no longer suited for innovation. The authors provide some insight into this cycle, and offer some solutions for big companies which need new products.     

Measures of brand attitude: Are cognitive structure approaches really needed?

Recent research on attitude toward the advertisement provides a theoretical base that questions the usefulness of multiattribute attitude measures. Arguments for global measures of brand attitude in affect-referral choice situations are presented. The two types of measures are tested as predictors of purchase intentions for ten supermarket brands. Global brand attitudes demonstrated greater predictive value for nine of the ten test brands.