Targeted advertising as a signal

This study presents a signaling model of advertising for horizontally differentiated products. The central ingredients of the model are two important characteristics of advertising—targeting, and noisy information content. The theory yields interesting results about the informational role of targeted advertising, and its consequences. First, targeting can itself serve as a signal on product attributes. Second, the effectiveness of targeting depends not only on firms knowing consumer preferences, but on consumers knowing that firms know this. This creates a distinction between strategies of targeting and personalization. Third, the effectiveness of targeting in equilibrium may (far) exceed the information contained directly in the targeted message. Fourth, information content is not, however, superfluous. Specifically, when ads contain no information, a targeting equilibrium does not exist. Together, these results reveal how advertising conveys information both through the content of the message and the firm’s choice of advertising medium. Furthermore, the model is robust to the various critiques of prior work on ads-as-signals: namely, that ad content is irrelevant, ad exposure is unnecessary, and the choice of ads as signals is inherently arbitrary.

资本市场发展影响货币需求的实证研究

从理论上分析,资本市场发展对货币需求存在正向影响的财富效应和负向影响的替代效应,但对中国的资本市场发展及货币需求数据进行实证分析发现,资本市场发展提高了经济体的货币需求;股票成交金额的变动有助于我们对于狭义货币供应量的预测,不过在统计上无助于我们对于广义货币供应量的预测。考虑到资本市场发展因素,货币政策从紧的力度应该比单纯考虑实体经济货币需求的从紧力度略松。     

Import Demands for Norwegian Farmed Atlantic Salmon and Wild Pacific Salmon in North America,Japan and the EC

Import demands for Atlantic and Pacific salmon are estimated for Japan, the European Community and North America. Cross-price elasticities indicate that wild high-valued Pacific salmon (chinook. coho and sockeye) and farmed Atlantic salmon are substitute goods in the marketplace. This finding implies that movements in the prices of both fanned and wild salmon can be caused by supply or demand changes in the market for either type of salmon. This result in turn has important implications for future markets and prices of fanned and wild salmon in Canada and the United States La demande à l'importation pour le saunion de l'Atlantique et du Pacifique esl eslimée pour le Japon, la CEE et l'Amerique du Nord. Les valeurs d'elaslicité croisée montrenl que le saumon “sauvage” du Pacifique hautement prisé (chinook, coho et sockeve) et le saumon d'elevage de l'Atlantique peuvent se substituer l'un à l'autre sur le manhé. Cette consultation signifie quedes mouvements dans les prix des deux types de saunion peuvent étre causés par des fluctuation de l'offre et de la demande affectant l'un ou l'autre type. Cela comporte d'imponantes répercussions pour I'avenir sur le manhé el sur les prix du saumon tant sauvage que d‘élevage au Canada et aux États-Unis     

Competition and Efficiency after Privatization: The Role of the NAO

One of the arguments for privatization is to promote market competition in order to facilitate efficiency gains. This review of NAO privatization reports shows that the promotion of competition is rarely stated as an objective of a privatization and, where it is, it can lead to difficulties in drawing objective audit conclusions. The work of the regulators is of considerable importance after privatization; and a more recent role for the NAO is that of responsibility for the financial audit and value-for-money studies of these regulators. These NAO studies provide new opportunities to review the effectiveness of the regulators and to promote accountability in competition policy after privatization.     

Management initiatives and just-in-time manufacturing

Numerous benefits have been claimed for firms that implement just-in-time (JIT) approaches to manufacturing. While a fair number of Western firms have been successful at such implementations, other firms that could benefit appear to be addressing only a few features rather than the overall philosophy and system. This paper considers whether each of a number of management initiatives is necessary for the implementation of just-in-time manufacturing. A case-based research methodology was used for theory testing at six plants, each which claimed to be implementing just-in-time manufacturing. Data were obtained via interviews, questionnaires, direct observation, and collection of documents. Of six management initiatives considered, four were supported as necessary conditions for both JIT flow and JIT quality, as well as for employee involvement. These four are: (1) promotion of employee responsibility, (2) provision of training, (3) promotion of teamwork, and (4) demonstration of visible commitment. The other two management initiatives were rejected as necessary conditions. These are: (1) provision of workforce security, and (2) use of group performance measures. The results also indicated that employee involvement plays a central role in JIT implementation.     

FOREIGN EXCHANGE RATE EXPECTATIONS: SURVEY AND SYNTHESIS

Abstract.  This paper reviews the empirical literature on foreign exchange rate expectations. Prominent issues are the forward premium puzzle, expectations formation in financial markets, heterogeneity of expectations, market microstructure, time-varying risk premiums and forecast performance. Although much has been learned in each field, this survey highlights the areas of research in which our understanding of the mechanism of exchange rate expectations is still incomplete. Our survey suggests that both irrational expectations and time-varying risk premiums account for the forward discount anomaly, that long-term expectations reverse towards their long-run equilibrium values and that heterogeneous behaviour of market participants has the potential of explaining some of the empirical regularities in the international finance literature.     

Work–life policies and female faculty representation in US doctoral‐granting economics departments

This article examines the relationships between work–life policies and female faculty representation and promotion at US doctoral‐granting economics departments. The data were collected in 2012 on tenure‐track and tenured full‐time faculty from 125 departments and updated in 2018 to include promotion status. Variables include individuals and their educational backgrounds, professional experience and publications. Only publications and experience are statistically significant for predicting academic rank for the female subsample, and the impact of publications is much larger for women compared with men. Work–life policies differ in explaining the representation of women across academic ranks. Dual‐career policies have a positive effect on female representation at the assistant and associate levels but do not have a statistically significant impact at the full professor level. National Science Foundation ADVANCE grantee universities have increased female representation across all ranks, but the effect is the smallest at the full professor level. Work–life policies are insignificant in predicting promotion.     

The adoption of strategic marketing practices： A comparison between New Zealand and Chinese manufacturers

This article compares the extent to which ten basic ＂textbook＂ strategic marketing practices are being used among manufacturing firms in New Zealand and China. Data was collected via questionnaire and a total of 145 and 89 usable responses were received from firms employing more than 50 people in each country respectively. The results indicate that many of the basic strategic marketing practices which are typically advocated in the mainstream academic literature have been similarly and quite widely adopted by manufacturers in both countries. However, the results also suggest that, albeit in different areas, there is still scope for manufacturers in both New Zealand and China to embrace strategic marketing more fully.     

Is property assessment really essential for taxation? Evaluating the performance of an ‘Alternative Assessment’ method

Many countries evade the formal valuation of real property for taxation purposes by using qualitative and spatial criteria in order to pursue an equitable distribution of burden. This paper evaluates the performance of a prototypical setup as such, by analyzing the relationship between property value, household income and the actual tax paid, in the exact framework of which the qualitative criteria are set to determine tax assessment. Drawing on detailed data from the Israeli Household Expenditure Surveys 1997–2005, the strong correlation between the three variables is evident. Yet, the limited differences in rates, compared with large variation in property value, make it regressive. Policy implications are relevant for many other countries using non-ad valorem taxation.