Demographic data banks: A new management resource

A wealth of information from the Census Bureau is now available in forms that can be immediately useful to your company.     

Abstracts

Quality & Quantity -     

Consumer response to physicians’ advertisements

Although the Federal Trade Commission has initiated a number of rulings to reduce professional societies’ prohibitions against advertising in order to stimulate competition, there is little research regarding the subject. Certainly, this is true of the potential effects of doctors’ advertising. In this study, subjects received illustrative physicians’ advertisements with varying levels of price, service, and competency. In analysis with various attitudinal and intentional measures as dependent variables, these factors were shown to have statistical significance.     

Social services and telecommunications: Innovation in human services delivery

This article presents an analysis of the current state of adoption of telecommunications technologies by organizations and individuals who work in human services. It examines the barriers to use of innovations and suggests the future course of acceptance for the different technologies. Radio and telephone appear to have the fewest barriers to adoption, and it is likely that as consumers become more accustomed to advanced technologies in their homes, they will be more likely to accept them in the workplace.     

A causal analysis of environment-reward-satisfaction linkages for the sales representative

A causal model that postulated linkages of organizational environmental variables, reward variables, and satisfaction for sales representatives was investigated. Findings indicated that the usual assumptions concerning an organization's inability to contribution to intrinsic rewards may not hold.