James M. McFillen  Ross R. Reck  W. C. Benton 《Journal of Supply Chain Management》1983,19(2):2-8

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Mitchell Ross  Debra Grace 《Journal of Marketing Management》2013,29(5-6):522-545

Abstract

International education is an important, and expanding, global industry. However, much remains unknown about the international student recruitment (ISR) industry, its key variables, and its performance outcomes. This study addresses this lack of understanding by developing and empirically testing a conceptual model that investigates ISR performance indicators. The Strategic Orientation Performance (SOP) Model is proposed as an investigative framework. The model is a conceptual representation of the relationships proposed to exist between market orientation, learning orientation, innovativeness, perceived external market effects, and perceived organisational performance. The study adopted a quantitative methodology using a self-administered questionnaire delivered to ISR practitioners via e-mail. Analysis, via partial least squares (PLS), provided support for the SOP Model in the ISR context. The SOP Model extends previous orientation-performance models. Additionally, within a discordant body of market orientation literature, this study aligns with one of the dominant paradigms and, thereby, provides a strong impetus for further research. Furthermore, future research will benefit significantly through the use of the SOP Model as a solid foundation for further discovery in this important research domain.  相似文献   

    

Ross Gordon  Rebekah Russell-Bennett  R. Craig Lefebvre 《Journal of Marketing Management》2016,32(11-12):1059-1082

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Selcan Kara  William T. Ross Jr. 《心理学和销售学》2018,35(5):325-340

This research examines how married consumers form relational brand connections. Findings from two studies contribute to research on identity‐related brand consumption by showcasing how shared brand consumption and marital satisfaction influence relational brand connections and the perceived importance of the brand to the marital relationship. This research has important theoretical contributions and managerial implications. From a theoretical perspective, the authors show how consumers incorporate brands into their interpersonal relationships through shared brand consumption and that relational brand connections influence brand‐related outcomes, such as brand attitudes, purchase intentions, brand affect, and brand separation distress. From a managerial perspective, the findings highlight the importance of considering relational aspects of brand consumption when designing branding strategy and advertising appeals.  相似文献   

    

Venkatesh Shankar  J. Jeffrey Inman  Murali Mantrala  Eileen Kelley  Ross Rizley 《Journal of Retailing》2011

Shopper marketing refers to the planning and execution of all marketing activities that influence a shopper along, and beyond, the entire path-to-purchase, from the point at which the motivation to shop first emerges through to purchase, consumption, repurchase, and recommendation. The goal of shopper marketing is to enable a win–win–win solution for the shopper–retailer–manufacturer. Shopper marketing has emerged as a key managerial practice among manufacturers and retailers, who are eagerly embracing innovations in the different aspects of shopper marketing. We review current and potential innovations in shopper marketing. We identify the managerial challenges to achieving new win–win–win solutions among shoppers, manufacturers, and retailers in shopper marketing and outline future scenarios and research issues related to these challenges.  相似文献   

    

Michael Young;John Young;Ross S. Kingwell;Philip E. Vercoe; 《The Australian journal of agricultural and resource economics》2024,68(1):44-59

The trade-off between accuracy and complexity is a common issue faced in farm systems analysis. To provide insights into the importance of representing weather-year sequence in farm modelling, two whole-farm optimisation models are constructed and applied to a mixed enterprise farming system in a subregion of Western Australia. The frameworks are (i) four-stage single-sequence stochastic programming with recourse (4-SPR) to capture weather-year variation and management tactics tailored to each weather-year and (ii) eight-stage multi-sequence stochastic programming with recourse (8-SPR) to outline weather-year sequences and management tactics tailored to particular weather-year sequences. Results show that single-year stochastic programming generates similar expected profit and strategic management as multi-year stochastic programming. However, optimal tactical farm management is affected by the outcome of the previous year. Tactical decision-making in response to the outcome of the preceding weather-year increases profitability by 14%. Technology changes over the last decade, particularly the increase in computer speed and computational power, increase the ease of construction and application of the 4-SPR and 8-SPR frameworks. Nonetheless, choosing which framework is best to apply to a particular issue or opportunity remains a challenge.  相似文献   

    

Carlyle Ross  Dale Kaliel  Darren Chase 《Revue canadienne d'agroeconomie》1988,36(4):821-836

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The use of a production function to maximize Profits in a Feeder Hog Enterprise     

Randolph W. Ross 《Revue canadienne d'agroeconomie》1980,28(1):33-37

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Kenneth R. Szulczyk  Muhammad A. Cheema  Ross Cullen  Atiqur Rahman Khan 《The Australian journal of agricultural and resource economics》2020,64(2):294-321

We investigate the economic feasibility of bioelectricity production from biomass in Malaysia and its impact on greenhouse gas (GHG) emissions and storage, agricultural prices, agricultural employment and deforestation. For this purpose, we develop a partial equilibrium model that projects agricultural prices, production, imports, exports, domestic consumption and land use in 5‐year increments between 2015 and 2065. Our results show that by 2030 biomass‐generated electricity can supply 36.5 per cent of the electricity generated in Malaysia, 16 times more than the 2016 electricity supply from biomass. Increased bioelectricity production from biomass will significantly reduce GHG emissions and will help Malaysia meet its commitment in the Paris Agreement to mitigate GHG emission by 45 per cent before 2030. Our modelling shows that biomass‐generated electricity creates a derived demand for waste biomass that expands the area of oil palm plantations. The expansion lowers agricultural prices, boosts agricultural employment and leads to some deforestation as landowners clear rainforest to plant oil palm trees. Nonetheless, the deforestation does not increase GHG emissions since GHG gains from bioelectricity significantly exceed GHG losses from deforestation.  相似文献   

An evaluative study of an alcohol and drug recovery program,a case study of the oldsmobile experience     

Ross Alander  Thomas Campbell 《人力资源管理》1975,14(1):14-18

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