How Should Customers Be Integrated for Effective Interorganizational NPD Teams? An Input–Process–Output Perspective

Interorganizational new product development (NPD) teams with business customers are rapidly becoming more prevalent; yet the drivers of such cooperations at the team level remain unclear to practitioners and researchers alike. This study proposes an input–process–output model in which various characteristics of interorganizational teams affect NPD team effectiveness through the mediating construct of NPD team cooperation. Furthermore, various moderators, reflecting the supplier's dependence on the customers (customer power and customer participation) and the supplier's environmental uncertainty (market dynamism and technological turbulence), affect the strength of the underlying relationships. The results show that customer power positively affects the relationship between intrapersonal team characteristics and team cooperation. In addition, a negative moderation occurs in interpersonal characteristics. Customer participation exhibits opposing moderating effects. Regarding the supplier's environmental uncertainty, market dynamism and technological turbulence strengthen the relationships under consideration.     

Linking thoughts to feelings: Investigating cognitive appraisals and consumption emotions in a mixed-emotions context

While emotions have been shown to have significant influence on various consumer behaviors, the cognitive appraisals linked to consumption emotions have not been fully explored. This research investigates how individuals' cognitive interpretations of situations correspond to the emotions they experience in these contexts. Using analysis of variance and multiple discriminant analysis, our results show a systematic relationship between cognitive appraisals and 10 consumption emotions. The author's findings offer theoretical insights into these consumption emotions, the appraisal/consumption emotion correspondence, basisversus subordinate-level category differences in emotions, and mixed consumption emotions. The findings provide a practical framework for academics and practitioners interested in better understanding and managing consumption emotions. Julie A. Ruth (Ph.D., University of Michigan) is an assistant professor of marketing in the School of Business—Camden at Rutgers University. Her research interests include affect and emotions, consumer relationships, and consumer response to brand strategies such as brand alliances and sponsorships. Frédéric F. Brunel (Ph.D., University of Washington) is an assistant professor of marketing in the School of Management at Boston University. His research interests include consumer perceptions of product design and aesthetics, consumer attitude and affect, and gender and sociocultural issues in consumption. Cele C. Otnes (Ph.D., University of Tennessee) is an associate professor of business administration in the College of Commerce and Business Administration at the University of Illinois, Urbana. Her research interests include consumer rituals, affect and consumer ambivalence, and gift exchange.     

Determination of trade flows and choice of trade partners: Reconciling the Heckscher-Ohlin and the Burenstam Linder models of international trade

Zusammenfassung Die Bestimmung der Handelsstr?me und Auswahl der Handelspartner: Wie man die Au\enhandelsmodelle von Heckscher-Ohlin und von Burenstam Linder in Einklang bringt. — In der Au\enhandelsliteratur werden zwei Ans?tze zur Bestimmung der komparativen Vorteile unterschieden: (i) das Heckscher-Ohlin-Modell, das die relative Verfügbarkeit der Produktionsfaktoren als die ent-scheidende Determinante der Handelsbeziehungen ansieht; und (ii) das Burenstam Linder-Modell, das untersucht, wie sich gleichartige Pr?ferenzen der Konsumenten in der Nachfrage und im internationalen Handel niederschlagen. Dieser Artikel verbindet beide Ans?tze in einem einzigen Modell, in dem jeder der beiden Ans?tze nur einen Spezialfall darstellt. In dem Aufsatz wird die Bedeutung des gemeinsamen Modells für die Handelsstr?me, die Konsumm?glichkeiten und die Relation zwischen dem Au\enhandel und der Gr?\e einer Volkswirtschaft analysiert. Im empirischen Teil wird demonstriert, wie nützlich das Modell bei der Vorhersage des Handels mit unterschiedlichen Produktgruppen ist.

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Résumé La détermination des flux d’échanges et le choix des partenaires com-merciaux: La réconciliation des modèles de l’échange international de Heckscher-Ohlin et de Burenstam Linder. — La littérature sur les échanges internationaux distingue entre deux approches à la détermination de l’avantage comparatif: (i) le modèle de Heckscher-Ohlin qui regarde l’abondance relative des facteurs de production comme déterminant principal des relations commerciales; (ii) le modèle de Burenstam Linder qui examine la similarité des préférences des consommateurs comme elle est reflétée sur la situation de demande et les effets sur le commerce extérieur. Cet article incorpore les deux approches dans un seul modèle dans lequel chaque approche constitue un cas spécial. L’article examine les implications du modèle unifié pour les relations commerciales, les possibilités de consommation et le rapport entre les échanges internationaux et la dimension de l’économie. La section empirique démontre l’utilité du modèle pour prédire les relations commerciales des différents groupes des biens.

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Resumen Determination de los flujos comerciales y la elección de los socios comerciales: Reconciliando los modelos de comercio international de Heckscher-Ohlin y Burenstam Linder. — La literatura del comercio internacional distingue entre dos planteamientos para la determinatión de las ventajas comparativas: (i) el modelo de Heckscher-Ohlin, que considera la abundancia relativa de factores de production como el determinante más importante para el patrón de comercio; (ii) el modelo de Burenstam Linder, que examina las similitudes en los gustos re-flejados en el acondicionamiento de la demanda y su impacto sobre el comercio. En este artículo se incorporan los dos planteamientos dentro de un modelo único en el que cada uno constituye un caso especial. El artículo examina las implicaciones del modelo unificado para los patrones de comercio, posibilidades de consumo y la relatión del comercio con respecto al tama?o del país. La parte empírica del artículo demuestra la utilidad del modelo para predecir patrones de comercio de distintos grupos de productos.

     

Perceived risk and consumer decision making related to health services: a comparative study

It is acknowledged[Weinstein, N. and Nicolich, M. (1993) ‘Correct and Incorrect Interpretations of Correlation Between Risk Perceptions and Risk Behaviours’, Health Psychology, Vol. 12, No. 3, pp. 235–45.] that with the development of services marketing specifically related to health services comes a need to understand the aspects of consumer risk behaviour. This paper examines differences in perceived risk between health services, general services and goods and will seek to substantiate and develop a previous US study,[Murray, K. B. and Schlacter, J. L. (1990) ‘The Impact of Services Versus Goods on Consumer's Assessment of Perceived Risk and Variability’, Journal of the Academy of Marketing Science, Vol. 18, No. 1, pp. 51–65.] utilising a quantitative methodology with repeated measures and nested factors. The conclusions support the hypotheses that there are significant differences in perceptions of social and psychological risks when purchasing health services. Copyright © 2000 Henry Stewart Publications     

AN ECONOMICALLY LIBERAL EUROPEAN UNION WILL NOT BE DELIVERED BY THE EU REFORM TREATY

There is little doubt that the EU's Reform Treaty is a very substantial document with significant implications for business and the economy. Unfortunately, there is little in the Treaty that would appear to promote liberal economic policies. On the contrary, there are at least two developments that should cause concern. The first is the Charter of Fundamental Rights which will probably have significant, anti-liberal, implications for Britain's labour market laws. And the second is the removal of 'free and undistorted competition' from the list of the EU's objectives in the main body of the Treaty.     

The profitability of vertical integration

This paper examines the profitability of vertical integration using alternate indices of vertical integration Our results suggest that the profitability-vertical integration relation is highly sensitive to the specification of the vertical integration measure used.     

An Assessment of Competitive Tendering using Transaction Cost Analysis

Competitive tendering is the means by which most goods and services are produced by public bodies: therefore it is important to try to improve it. Transaction cost analysis, in particular the concepts of bounded rationality, asset specificity and opportunism, provided the framework for examining two competitively tendered contracts let by the Government Purchasing Agency (in Northern Ireland). The firms tendering for the contracts were surveyed and interviews were carried out with purchasing staff managing the tendering process. The authors found that the main areas for further improvement in competitive tendering are the availability of information on previous contracts and debriefing, providing a clearer specification of user needs and of quantities.