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This paper analyzes the effects of corporate identity management (CIM) on employees’ responses. Specifically, it advances previous literature by exploring how CIM dimensions affect identity attractiveness, organizational identification, and job satisfaction from the employees’ perspective. The empirical study is aimed at 293 branch managers in the Spanish banking sector, an industry facing changes in the corporate identity of many financial entities. The results show the relative importance of each dimension and help brand managers to anticipate the effects of CIM practices. Of all the dimensions, it highlights the key role of the employee–client focus strategy. 相似文献
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This paper estimates a theoretically‐motivated gravity model to examine the effect of the European Union (EU) on trade and whether the order of entry has affected the trade performance of member countries. Additionally, we analyse the impact of the different phases of EU integration on trade. The results show that both original countries and successive enlargements boost intra‐bloc trade. Moreover, the results suggest that the deepening in the integration process has led to more trade creation among members. Finally, only the latter phase of the European integration process (the single currency) has increased trade with non‐members. 相似文献
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Mary B. Harris Wendy M. Sandoval Sherise Cortese 《International Journal of Consumer Studies》1998,22(4):231-240
Abstract The objectives of this study were to discover whether a multicultural sample of college students enrolled in an introductory nutrition class held negative attitudes towards personal obesity and obesity in others, whether these attitudes differed between men and women and whether personal obesity and attitudes towards obesity were related to ethnicity. Introductory nutrition students (n=390) from five ethnic groups completed an anonymous questionnaire containing various measures of opinions relevant to obesity. Attitudes towards obesity in others and oneself were somewhat negative. Women had higher restraint scales than men, were more dissatisfied with their weight and preferred a thinner figure than the one they considered healthiest. Similar gender differences were found for all ethnic groups. The results imply that education about the stereotyping of obesity should be included in nutrition education courses. 相似文献
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Most companies use their websites to promote themselves, their products, and their services; these sites provide ever-increasing amounts of information. This paper examines the effects of the amount of information provided on a website on consumers' processing and attitudes. We propose that the amount of information has differential effects on consumers' information processing and attitudes. The influence of need for cognition is also examined. In our study, we create an experimental website with three versions, with each version providing different amounts of information. Results indicate that while information processing diminishes under high levels of information, attitudes remain favorable. In addition, the individual's need for cognition moderates the influence of the amount of information on both consumer information processing and attitudes. 相似文献
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Rommel O. Salvador 《Journal of Education for Business》2019,94(5):333-341
The trolley problem has been one of the more widely used thought experiments in business ethics education. However, the approaches used to integrate it in the classroom have not explicitly utilized individual reflection and interpersonal engagement, elements essential for cultivating moral development. Using social constructivist pedagogy, an instructional module integrating the trolley problem into the undergraduate business classroom is presented. The results of an instructional experiment assessing the effectiveness of the module indicate that while the module did not increase moral awareness among students, it had a positive influence on their prosocial intentions. Implications and limitations of the study, as well as directions for future research, are discussed. 相似文献
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