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While innovators may rush to purchase many new products, most consumers are more conservative and do not want to buy into fads but purchase only those new products that are viable. How do the majority of consumers make judgments about whether they will adopt an innovation? This article examines the evaluative aspects of adoption as a means for better understanding consumer adoption and the market factors that may influence the success of an innovation. This research introduces a conceptual model that shows how consumers’ evaluation of product category attractiveness affects the adoption decision for really new products. These consumer evaluations are based on the attributes of the product category (“extrabrand” attributes) rather than brand attributes. Results from a test of the model indicate that consumers do use extrabrand attributes to assess the attractiveness of innovative new products. 相似文献
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Contrasting approaches to assessing the performance of public services highlight important issues for policy-makers and future research. We need systematic comparisons between countries. We should use a broader range of evidence. The public ought to have a greater role in designing performance criteria, and we need to know more about the impacts of assessments. 相似文献
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Michaela Nuebling Sandra Sydnor Barbara Almanza Carl Behnke Rhonda Hammond 《Journal of Foodservice Business Research》2017,20(4):394-409
A survey (n = 151) explored consumers’ experiences with wine-on-tap, a current trend in the U.S. foodservice industry. Wine consumers’ innovativeness (R2 = .49) was explained by wine involvement, opinion leadership, and usage of information sources. Those who recently tried wine-on-tap (n = 43) were significantly more innovative (innovators) than those who never tried it (noninnovators). Furthermore, noninnovators expected to pay significantly less for a glass of wine-on-tap when compared with wine poured from a bottle. Contrary to expectations, the driving force for noninnovative behavior is lack of availability and awareness as opposed to a lack of interest in wine-on-tap. 相似文献
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Sandra De Iaco Donato Posa Claudia Cappello Sabrina Maggio 《Revue internationale de statistique》2021,89(1):36-53
The concepts of isotropy/anisotropy and separability/non‐separability of a covariance function are strictly related. If a covariance function is separable, it cannot be isotropic or geometrically anisotropic, except for the Gaussian covariance function, which is the only model both separable and isotropic. In this paper, some interesting results concerning the Gaussian covariance model and its properties related to isotropy and separability are given, and moreover, some examples are provided. Finally, a discussion on asymmetric models, with Gaussian marginals, is furnished and the strictly positive definiteness condition is discussed. 相似文献
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Jing Jian Xiao Nilton Porto Irene McIvor Mason 《The Journal of consumer affairs》2020,54(4):1383-1401
Effective consumer financial education provides relevant information to meet special needs of targeted audiences. The purpose of this study is to examine differences in financial capability among student loan holders who are college students, graduates, and dropouts. Using data from the 2015 U.S. National Financial Capability Study, the results show that student loan holders who have completed their education program have higher scores in all financial capability indicators than college students and dropouts. Further analyses show differences in specific financial knowledge items among college students, graduates, and dropouts. In addition, college graduates are more likely to perform several specific desirable financial behaviors than college students and dropouts. The findings suggest that financial educators should emphasize action taking when they provide financial education for student loan holders who are college students and dropouts. 相似文献
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At the local level, planning for recreation and tourism is not necessarily a straight forward process. Local policy makers may be unable to reflect the complexity of the planning process, particularly when it should consider a variety of views representing different stakeholders. In addition, those involved in planning for recreation and tourism have often treated such activities in isolation from other factors which make up the social, environmental and economic fabric of a region. One of the reasons for this may belack of data, and the research in this article seeksto redress a similarlack in relation to mountain biking in the Manawatu Region of New Zealand. The recent increase in the number of mountain bikers world-wide has prompted studies in the USA and New Zealand, which have indicated a growing concern with environmental impacts, demonstrated attitudes of other recreationalists to mountain bikers and identified a number of management issues. This article presents research conducted in association with the Palmerston North City Council. It suggests that planning for recreation and tourism is often an ad hoc and reactive process and recommends the adoption of a more iterative approach. 相似文献
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Nancy B. Nichols Donna L. Street Sandra J. Cereola 《Journal of International Accounting, Auditing and Taxation》2012,21(2):79-105
Amidst the IASB's post-implementation review of IFRS 8, we examine how the standard's adoption changed the reporting of segments by European blue chips (i.e. companies comprising the top tier index of 14 European stock exchanges). We focus on anticipated benefits articulated in the IASB's Basis for Conclusions and concerns expressed by IFRS 8 opponents.In addition to convergence with U.S. GAAP, IFRS 8 results in the reporting of significantly more operating segments on average. However, most companies report the same number or fewer segments. Refuting claims regarding the loss of geographic data at the entity-wide level, we identify an improvement in the fineness of disclosures and a significant increase in the disclosure of geographic groupings. We do not identify an improvement in consistency of segment disclosures with other sections of the annual report, which is due to the consistency already achieved under IAS 14R.IFRS 8 results in a significant decline in the number of reportable segment information items (notably liabilities) and a significant decline in the reporting of capital expenditures at the entity-wide level. Furthermore, adoption of the standard produces a lack of comparability in segment profitability measures and extensive reporting of non-IFRS measures. However, almost all companies report a measure of segment profitability tied to a number on the consolidated income statement or reconciled to the income statement. 相似文献