<Emphasis Type="Italic">GTE Sylvania</Emphasis> and Interbrand Competition as the Primary Concern of Antitrust Law

Footnote 19 of the landmark U.S. antitrust decision in Continental T.V. v. GTE Sylvania, Inc. 433 U.S. 36 (1977) declares that “Interbrand competition … is the primary concern of antitrust law.” We trace the antecedents and influence of this declaration, argue that it is inappropriate, and conclude that it should be abandoned.     

The Effects of Victim Anonymity on Unethical Behavior

We theorize that victim anonymity is an important factor in ethical decision making, such that actors engage in more self-interested and unethical behaviors toward anonymous victims than they do toward identifiable victims. Three experiments provided empirical support for this argument. In Study 1, participants withheld more life-saving products from anonymous than from identifiable victims. In Study 2, participants allocated a sum of payment more unfairly when interacting with an anonymous than with an identifiable partner. Finally, in Study 3, participants cheated more from an anonymous than from an identifiable person. Anticipated guilt fully mediated these effects in all three studies. Taken together, our research suggests that anonymous victims may be more likely to incur unethical treatment, which could explain many unethical business behaviors.     

Serious Leisure and Recreation Specialization: An Uneasy Marriage

A case is made to wed research on serious leisure and recreation specialization. Before such a marriage can occur, the strengths and differences of the two perspectives must be examined. In this article, four important contributions of the recreation specialization are put forward that will further our understanding of serious leisure and intense forms of leisure. These are (1) there is diversity among participants involved in the same leisure activity, (2) we can quantify recreation specialization and serious leisure, (3) there are gradations of seriousness and specialization, and (4) there are practical applications of understanding that participants vary along a specialization continuum.     

Progression,Stability, or Decline? Sociological Mechanisms Underlying Change in Specialization Among Birdwatchers

Using a panel of American birdwatchers collected in 1997 and 2002, we tested the extent to which birdwatchers progressed over a five-year period. The impact different career contingencies and life course events had on predicting change in birdwatchers' behavior, skill, and commitment was also examined. Findings indicated that although progression characterized some birdwatchers' participation, involvement by others was better characterized by stability or decline, which was true for each of the indicators used to measure specialization. Career contingencies and life course changes had only a moderate influence on predicting change in the specialization indicators over time. Support from family members and retirement were the best predictors of change in specialization.     

What Would Veblen Say?

It has been more than 100 years since Thorstein Veblen published The Theory of the Leisure Class (TLC). The book was a scathing attack on the greedy leisure class of his day and described how people used wealth to elevate their social position in society. Surprisingly, few researchers use this book to understand leisure in contemporary society. TLC remains as relevant today as it did when first published. In this essay I elucidate some of Veblen's ideas and show how they shed light on leisure spending, emulation among birdwatchers, our display of books, boundary maintenance and social distance, and environmental destruction.     

A Framework for the Examination of Relational Ethics: An Interactionist Perspective

Despite the widespread agreement that the ontology of the marketing discipline is exchange, marketing ethics researchers have largely adopted a monadic viewpoint of ethical decision making. In this research, an interactionist approach is adopted in order to introduce a dyadic perspective of un/ethical decision making. The dyadic model includes each channel member's individual, situational and decision process factors linked by relationalism, an emerging paradigm in marketing channels. Relationalism is represented as a discriminating variable between perceived ethical dilemma and decision behaviour. Finally, a number of theoretical propositions are presented and future research directions are discussed.     

Ethical Decision Making in Marketing: A Synthesis and Evaluation of Scales Measuring the Various Components of Decision Making in Ethical Situations

The authors present a comprehensive synthesis and evaluation of the published scales measuring the components of the decision making process in ethical situations using the Hunt-Vitell (1993) theory of ethics as a framework to guide the research. Suggestions for future scale development are also provided.     

Risk-based decision analysis in support of precautionary policies

A decision-analytic model for avoiding a risky activity is presented. The model considers the benefit and cost of avoiding the activity, the probability that the activity is unsafe, and scientific tests or studies that could be conducted to revise the probability that the activity is unsafe. For a single decision maker, thresholds are identified for his or her current subjective probability that the activity is unsafe. These thresholds indicate whether the preferred course of action is avoiding the activity without further study, engaging in the activity without further study, or conducting a test or research programme to obtain additional information and following the result. When these thresholds are low, precautionary action is more likely to be warranted. When there are multiple stakeholders, differences in their perceptions of the benefit and cost of avoidance and differences in their perceptions of the accuracy of the additional information provided by the test or research programme combine to create differences in their decision thresholds. Thus, the model allows for the rational expression of differences among parties in a way that highlights disagreements and possible paths to conflict resolution. The model is illustrated with an application to phytosanitary standards in international trade and examined in terms of recent empirical research on lay perceptions of risks, benefits, and trust. Further research is suggested to improve the elicitation of model components, as a way of fostering the legitimate application of risk-based decision analysis in precautionary policy making.     

Benefits analysis of particulate matter control programs – a case study of Tokyo

The objective of this case study was to assess economic benefits of past environmental policies of particulate matter (PM) in Tokyo by comparing observed pre‐control PM levels in 1975 and post‐control levels in 1998. The point estimates of the numbers of additional cases of avoided premature mortality and morbidity due to PM pollution control were (1) 3900 long‐term deaths in adults aged 30 years and older (population 5?098?000), (2) 4700 cases of chronic bronchitis in adults aged 30 years and older, (3) 7800 cases of in‐patient cardiovascular disease in adults aged 65 and older (population 1?281?942), (4) 3100 cases of in‐patient pneumonia in adults aged 65 and older, (5) 2500 cases of in‐patient chronic obstructive pulmonary disease in adults aged 65 and older, (6) 390?000 asthma attacks in asthmatics (population 450?000), and (7) 4500 cases of acute bronchitis in children aged 8–12 (population 300?300) during a one‐year period. The point estimate of medical costs in adults and children plus the cost of lost wages was a purchasing power parity‐adjusted $38 billion USD. Overall these results appear more likely to be underestimates than overestimates due to several unquantified benefits. The calculations of avoided health and productivity impacts suggest that pollution control policies successfully prevented a large expense to the society in extra medical care and lost work time.