Impact of employees' character strengths of wisdom on stress and creative performance

Both conventional understanding and positive psychology recognise an important link between people's character strengths and how they perform their jobs. However, no research to date has focused on the relationship of employees' wisdom strengths, potential mediating effects and creative task performance. Utilising a large heterogeneous sample (N = 974) of working adults, this study found that participants' levels of the character strengths of wisdom were positively related to their performance on a creative task and negatively related to their reported level of stress. In addition, stress was found to be negatively related to creative task performance, with reported stress partly mediating the relationship between participants' wisdom and their performance on the creative task. Implications for incorporating character strengths in the development of HRM theory and practice conclude the article.     

企业社会责任支持企业“走出去”

“走出去”已经变成中国企业发展战略中的重要板块，越来越多企业也在为此做准备。对中国企业而言，走出去投资的一个重要环节，是需要考虑如何将企业社会责任融入整个发展战略，以支持企业顺利进军新市场。     

Effects of In-Game Virtual Direct Experience (VDE) on Reactions to Real-World Brands

As brand placement into video games becomes an increasingly popular marketing strategy, little research has examined the role that in-game virtual direct experience (VDE) with branded products plays in affecting recall of and attitudes toward the real-world brands. The current experiment employed the manipulation of performance features of the integral brand needed to play an auto-racing game (a Volkswagen car) to determine if players' VDE would translate into differences in real-world, brand-related outcomes. Results indicate that players who had an easier VDE exhibited greater recall of and attitudes toward the brand than did players who had a more difficult VDE. Effects generally were unique to the integral brand; peripheral brands were unaffected. Results are interpreted via the LC4MP model of memory, VDE and affect-transfer theory, and brand-placement prominence. Practical implications are discussed.     

Effect of Health and Wellness Values on Festival Visit Motivation

Understanding the motivation to visit particular tourist destinations and festivals is important for building effective tourism marketing strategies. This paper explores the effect of existing health and wellness values on the motivation to visit a festival using a field survey at the Goomeri Pumpkin Festival, a typical Australian festival which uses the natural environment, traditions and local produce to provide 21 events during the festival. The study focused on establishing the relationship between health and wellness values and festival attendees' motivation. Qualitative research with random sampling was selected to collect the data. The results revealed high levels of health and wellness values among the participants as well as social interaction, family togetherness, cultural exploration, novelty, natural environment, relaxation, previous food festival experience and food as motivations. Findings of this paper can contribute to festival tourism marketing especially to demonstrate that health-related interests can be significant catalysts for attracting festival attendees.     

谁需要生态产品及服务？

尽管没有得到媒体或政府的过多宣传，生态多元性的减少已是人类无法忽视的第三大环境危机，现在物种的灭绝率是历史记录的1000倍以上。     

Nonlinear dynamics in foreign exchange excess returns: Tests of asymmetry

This paper examines the nonlinear dynamic behaviors in foreign exchange excess returns of eight currencies. We applied the BDS test and two other nonlinear statistical techniques, the Markov chain, and time reversibility tests to characterize the exchange rate returns dynamics. The results from the BDS test provide strong evidence of nonlinear dependence on the British pound, the Singapore dollar, the South African rand, and the Swedish krone. The Markov chain test shows evidence of a non-random walk and positive serial dependence in all currencies except for the British pound, the Canadian dollar, and the Swiss franc. Lastly, evidence of time irreversible and asymmetric dynamic behavior is found in seven currencies with the exception of the Canadian dollar. The results indicate that the asymmetry in the Singapore dollar, the South African rand, and the Swiss franc is due to nonlinearity in the functional form as opposed to non-Gaussian innovations.     

The Relationship between Firm Investment and Financial Status

Firm investment decisions are shown to be directly related to financial factors. Investment decisions of firms with high creditworthiness (according to traditional financial ratios) are extremely sensitive to the availability of internal funds; less creditworthy firms are much less sensitive to internal fund availability. This large sample evidence is based on an objective sorting mechanism and supports the results of Kaplan and Zingales (1997), who also find that investment outlays of the least constrained firms are the most sensitive to internal cash flow.     

Doctoral Research:

Marketing specialists often expect management to accept without further elaboration that "market orientation" is good for all businesses. Yet there is much confusion as to what is meant by market orientation and whether it really is a source of lasting competitive advantage. This article summarises the evidence and argues that, despite some positive pointers, the case in favour remains unproven.