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排序方式: 共有925条查询结果,搜索用时 437 毫秒
71.
72.
Customer relationship management in retailing: A content analysis of retail trade journals 总被引:1,自引:0,他引:1
Joan L. Anderson Laura D. Jolly Ann E. Fairhurst 《Journal of Retailing and Consumer Services》2007,14(6):394-399
The purpose of this research was to increase knowledge and understanding of how retailers use business intelligence and data mining tools to implement customer relationship management (CRM) in retailing. Specific objectives were to (1) identify organization and infrastructure requirements for CRM effectiveness, (2) identify CRM objectives and goals of retail companies, (3) identify data mining tools utilized by retailers to perform CRM functions, and (4) identify CRM strategies used by retail companies. A keyword search within business databases using CRM and CRM identified publications with CRM content. Content analysis was used on articles (N=149) drawn from Stores, Chain Store Age, Harvard Business Review, and Retail Forward over a 5 year period (2000–2005). Selected articles were stored as text files in QDA Miner, a computerized qualitative analysis tool. Key organization/infrastructure needs emerged focusing on data structure, organizational systems, technology structure, and data accessibility. Retailers goals/objectives and strategies focused on marketing, customer service, understanding customers through data analysis and increasing acquisition and retention through customer loyalty programs. Data mining tools identified supported marketing and customer analysis efforts. Findings provide insight into the challenges retailers face as they implement a more customer-centric business strategy. 相似文献
73.
Experimental analysis of choice 总被引:2,自引:1,他引:2
Richard T. Carson Jordan J. Louviere Donald A. Anderson Phipps Arabie David S. Bunch David A. Hensher Richard M. Johnson Warren F. Kuhfeld Dan Steinberg Joffre Swait Harry Timmermans James B. Wiley 《Marketing Letters》1994,5(4):351-367
Experimental choice analysis continues to attract academic and applied attention. We review what is known about the design, conduct, analysis, and use of data from choice experiments, and indicate gaps in current knowledge that should be addressed in future research. Design strategies consistent with probabilistic models of choice process and the parallels between choice experiments and real markets are considered. Additionally, we address the issues of reliability and validity. Progress has been made in accounting for differences in reliability, but more research is needed to determine which experiments and response procedures will consistently produce more reliable data for various problems.Sawtooth SoftwareDecision Research 相似文献
74.
Margareta?E.?Kulessa Sven?Bode Sebastian?Oberthür Jason?Anderson Rainer?Walz Wolfgang?Schade Claus?Doll 《Intereconomics》2007,42(2):64-95
There is now almost universal agreement that climate change, with potentially disastrous consequences, is happening and that
it is contributed to by human activities. This Forum is dedicated to the discussion of various aspects of the European Union's
climate policy, e.g. the EU's future role in the global effort to combat global warming, the efficiency of its climate strategy,
the design of a new rule for sharing the corresponding burdens fairly among member states, and the interrelationships between
the Union's climate policies, on the one hand, and its energy and transport policies, on the other.
* and member of the German Advisory Council on Global Change (WBGU). The author wishes to thank Helen Bicknell (Mainz University
of Applied Sciences), Oliver Deke (WBGU) and Jürgen Schmid (ISET, Department of Efficient Energy Conversion at the University
of Kassel) for their helpful comments.
** This contribution is based on a Jean Monnet Lecture held at Aarhus University on 19 March 2007. The author would like to
thank Harri Kalimo for valuable comments. 相似文献
75.
Hirotsugu Uchida Cathy A. Roheim Hiroki Wakamatsu Christopher M. Anderson 《The Australian journal of agricultural and resource economics》2014,58(2):263-280
This paper investigates Japanese consumers' willingness to pay for Marine Stewardship Council (MSC) ecolabelled seafood using a sealed bid, second price auction. Participants in an experiment in Tokyo were provided varying degrees of information about the status of world and Japanese fisheries and the MSC program in sequential rounds of bidding on ecolabelled and nonlabelled salmon products. A random‐effects tobit regression shows that there is a statistically significant premium of about 20 per cent for MSC‐ecolabelled salmon over nonlabelled salmon when consumers are provided information on both the status of global fish stocks and the purpose of the MSC program. This premium arises from a combination of an increased willingness to pay for labelled products and a decreased willingness to pay for unlabelled products. However, in the absence of experimenter‐provided information, or when provided information about the purpose of the MSC program alone without concurrent information about the need for the MSC program, there is no statistically significant premium. 相似文献
76.
Anderson Kathryn H. Becker Charles M. 《MOCT-MOST: Economic Policy in Transitional Economies》1999,9(4):459-478
MOCT-MOST: Economic Policy in Transitional Economies - 相似文献
77.
Exit (owners selling their shares) and voice (owners active in corporate activities) are important ingredients in the process by which mass privatization changes managerial behaviour in transition countries. We examine the structure of ownership and the extent of exit and voice in one such country, Mongolia. We document the size of ownership changes since privatization (through mergers, spin-offs, and stock sales) and examine which owners are changing in importance. We scrutinize enterprise governance, examining patterns of violations of companylaw and deviations from reasonable criteria for effective governance. We show that ownership changes and the quality of governance are correlated.
JEL classification: P11, P21, O53, H70, H20. 相似文献
JEL classification: P11, P21, O53, H70, H20. 相似文献
78.
Michael J. Manfredo Dorothy Anderson 《Leisure Sciences: An Interdisciplinary Journal》2013,35(2):77-86
Abstract This study examines how substitutes are selected for a fly‐angling and camping recreation activity. Results show that although people choose substitutes similar to their intended activity, the degree of similarity between substitute and original is unrelated to perceived quality of substitute. Also, both the quality of a substitute and the number of available substitutes are inversely related to the importance of an activity's attributes. The lack of a relationship between activity/substitute similarity and quality of the substitute poses problems for application of the substitutability concept. 相似文献
79.
Trade policy reforms in recent decades have sharply reduced the distortions that were harming agriculture in developing countries, yet global trade in farm products continues to be far more distorted than trade in non‐farm goods. Those distortions reduce some forms of poverty and inequality but worsen others, so the net effects are unclear without empirical modelling. This article summarises a series of new economy‐wide global and national empirical studies that focus on the net effects of the remaining distortions to world merchandise trade on poverty and inequality globally and in various developing countries. The global Linkage model results suggest that removing those remaining distortions would reduce international inequality, largely by boosting net farm incomes and raising real wages for unskilled workers in developing countries, and would reduce the number of poor people worldwide by 3 per cent. The analysis based on the Global Trade Analysis Project model for a sample of 15 countries, and nine stand‐alone national case studies, all point to larger reductions in poverty, especially if only the non‐poor are subjected to increased income taxation to compensate for the loss of trade tax revenue. 相似文献
80.
The authors have previously developed and described a decision tree model for addressing cross-cultural ethical conflicts. The model is intended to provide an ethically sound yet pragmatic tool for decision makers facing such situations. This paper presents the results of an empirical test of the model in an educational setting with a sample of business students. Students trained to use the model demonstrated significantly more flexibility and appropriateness in their decisions on case scenarios than those who were not trained. The implications for use of the model in educational settings and recommendations for future research are discussed. 相似文献