我国商业银行市场营销现状分析

作通过对当前我国银行业市场营销现状的分析，提出了市场营销的策略、方法和建议等。     

电子商务条件下我国物流模式的选择——综合物流代理模式

本文针对电子商务条件下现代物流的新特点和我国物流现状,提出在新的条件下选择适合我国国情的物流模式,即综合物流代理模式。它是由一家在物流管理经验、人才和技术上均有一定优势的企业通过建立一个综合物流代理的管理体系,对电子商务交易中供求双方的所有物流活动进行全权代理的业务活动模式。     

iTV: A major opportunity for financial services,or not?

Interactive television has arrived, thanks to substantial technology investments that have been made by Sky and others. It is growing in importance as innovative interactive applications are developed for broadcast programmes (eg the BBCi service and Big Brother), and for advertising — and will develop further when broadband deployment gets to critical mass. Readers should not expect a television-variant of the world wide web, however. This was tried during 2000–2002 in the form of web look-alike, interactive ‘walled garden’ sites, and failed to attract critical mass footfall. The model has evolved and now revolves around interactive content synchronised with broadcast, which offers financial services companies an interesting new way to increase awareness and to differentiate the service presentation. Furthermore, over the next ten years, broadband is expected to usher in a new era of personalised television — in which specialised broadcasts (such as personal pensions advice programmes) can be made available on demand. The observations in this paper are mainly drawn from the UK, where digital television penetration is high; the lessons can be applied more broadly, however, and are relevant to any organisation thinking of promoting its service through entertainment channels.     

左宗棠开发西北的思想和实践

晚清重臣左宗棠在经略西北期间，提出了一系列开发、建设西北的思想。他在因地制宜兴修水利，植树造林，农牧并举，发展少数民族地区经济和文化教育，推广近代工业和商业贸易等方面进行了积极实践。他的许多宝贵经验对我们今天的西部大开发仍具有启示作用。     

药品购买行为探讨

医药行业是正在发展的朝阳行业,医药企业竞争激烈.本文深入分析药品购买的影响因素及购买过程,对企业的生产销售活动具有重要的意义.     

苏南丘陵地区实施富山富民工程的调查与思考

无锡市滨湖区地处太湖之滨，依山傍水，农林资源丰富。全区山地总面积10．4万亩，生态公益林面积7．9万亩，经济林面积3．6万亩。多年来，全区各级党委、政府不断总结富山富民工程的成功经验，科学规划和指导全区生态林和经济林的综合开发，区域特色更趋明显，名品精品规模扩大，果农协会作用突出，生态园区     

Long Standing Friendship Continuous Cooperation

This year we celebrate the 55th anniversary of the establishment of dipomatic relations between China and Romania. As a friendly country, having long-term relations with China, what kind of economic cooperation exists between the two nations? What are the incentives that made the trade volume highly rated in the recent years, particularly this year? Which are the perspectives of the Sino-Romanian relationship? With those questions, the reporters have interviewed H.E. Ambassador Viorel Isticioaia-Budura, Ambassador of Romania to China.     

Global economy gathering strength

Encouraged by a highly expansionary economic policy, the global economy is enjoying a rapid upturn. Utilisation of capacity is high in many sectors, particularly in the growth centres of the USA and East Asia, where China leads the field. With inflationary risks on the increase, most countries are now shifting the focus of economic policy. Fiscal policy in particular can be expected to provide little in the way of further stimulus. In addition, there has been a turnaround in interest rates in many countries. Yet how quickly can the monetary reins be tightened without jeopardising growth or endangering price stability?