Religious‐based portfolio selection

We examine religious attendance and portfolio selection decisions for an individual with religious beliefs within a continuous-time framework. Our findings are three-fold. First, religious contributions increase with wealth capital, the degree of religious devotion, and an increase in the wage level. Second, religious attendance positively relates to wealth capital and the performance of stock investments, but negatively correlates with wage return rates. Third, participation in religious activities can result in declining demand for risky asset investments. Theoretically, this study explains how individuals’ portfolio choices correlate with their religious activities.     

Resource Commitment,Organizational Diversity,and Research Performance: A Case of the National Telecommunication Program in Taiwan

Traditionally, a project team's resource commitment and organizational diversity are thought to be helpful to project performance; however, this relationship may falter when the project performance is considered in light of both cost and benefit. This paper integrates data envelopment analysis (DEA) and analytical hierarchy process (AHP) to evaluate project performance and explores the relationship between project performance and resource commitment and organizational diversity. The empirical study of research teams in the Taiwan National Telecommunication Program shows mixed results of this relationship. Implications for project management and governmental subsidy policy in dealing with resource commitment and organizational diversity are discussed.     

How do Heterogeneous Beliefs Influence Asset Volatility?

We investigate the influence of heterogeneous beliefs on asset volatility when agents' degrees of confidence differ. With a continuous‐time model subsuming agent's heterogeneous beliefs in the expected increase in dividends, a stock price formula is derived. Based on this formula, the stock volatility is computed via Monte Carlo simulation. The results show that the influence of belief heterogeneity in expectation on volatility depends on the confident agents' level of optimism. Empirical results are also provided.     

Efficiency Wages and Nominal Income Targeting in an Open Economy

Abstract. This paper considers the choice between nominal income and money supply targeting in an open economy with efficiency wages. The results show that, when real unemployment benefits are rigid, both nominal income and money supply targeting have the same stabilizing performance. On the contrary, if nominal unemployment benefits are rigid, then we come to a conclusion that either in the face of goods demand shocks or aggregate supply shocks, a sufficient condition for nominal income targeting to be preferable is that the income elasticity of money demand be less than unity.     

Rice-Buying Behavior of Chinese People in Mainland China,Hong Kong,Singapore, and Canada

This study investigates rice-buying behavior in Chinese people living in Mainland China, Hong Kong, Singapore, and Canada and suggests marketing strategies for rice products. Data were collected from a comprehensive Web-based survey and analyzed using grey relational analysis method. In total, we received 445 valid questionnaires. For China-Chinese consumers, we suggest that the rice marketing mix should focus on higher quality, fair price, extra healthfulness, wide distribution channels, and food safety guarantees during promotion. For China-English consumers, the marketing mix should ensure that rice products contain clear educational instructions and also focus on stable price, convenience of locations, and sufficient communication with consumers during promotion. The results suggest employing different marketing mix strategies for Chinese and English-speaking countries.     

The Antecedents of Consumer Online Buying Impulsiveness on a Travel Website: Individual Internal Factor Perspectives

As many consumers have possessed a high-quality Internet access, the market scale of e-travel service business showed rapid growth. The convenience and anonymity of Internet shopping increase opportunities for e-impulse buying. However, most previous studies focused on the effect of website design characteristics on online impulsive buying behavior, and few explored such behavior from consumer individual internal factor perspectives. Therefore, this study attempts to integrate individual internal factors influencing consumer online buying impulsiveness, and further to clarify the potential relationships among constructs. The results show that hedonic consumption needs, impulsive buying tendency, positive affect, and normative evaluations significantly and positively influence buying impulsiveness. Consumer impulsive buying tendency has a positive impact on their normative evaluations. Positive affect during online shopping is positively associated with hedonic consumption needs and normative evaluations. Overall, the above findings provide some important implications.     

Are single‐gift committed donors different from their multiple‐gift counterparts?

Committed donors who keep giving every year are a key asset for nonprofit organizations because they provide a steady funding source and return a higher lifetime value. We distinguish between committed donors who give only one gift per year (single‐gift (SG) donors) and those who give multiple gifts in at least some year (multiple‐gift (MG) donors). In this paper, we study whether SG donors and MG donors follow different longitudinal patterns of gift‐giving in four consecutive years. We theorize that a donor's yearly gift amount is an indication of his or her willingness to give (WTG) to the organization and may be explained in terms of his or her intrinsic willingness to give (IWTG) and extrinsic willingness to give (EWTG) for that year. We test our theory with data from a leading US nonprofit organization and find that SG donors and MG donors would follow different longitudinal patterns:

• While SG donors and MG donors would start off at a similar level of WTG in year 1 and would both increase WTG in subsequent years, MG donors would record a higher rate of increase than SG donors.
• IWTG and EWTG would have different relative importance as determinants of the observed yearly giving level: MG donors depend on both IWTG and EWTG whereas SG donors largely depend on IWTG rather than EWTG to determine how much to give in a year.

Our findings suggest that different strategies are needed to manage SG donors and MG donors to sustain and grow annual contributions. Copyright © 2009 John Wiley & Sons, Ltd.     

What drives customer engagement after a service failure? The moderating role of customer trust

This study investigated the relationships between complaint handling, customer experience, and customer engagement, as well as the moderating effect of customer trust prior to a service failure. The results were obtained from 320 Indonesian consumers of courier, express, and parcel services. Favourable employee behaviour was found to be the most effective complaint handling effort that influenced customer experience, followed by organizational procedures and then compensation, indicating that positive customer experience led to customer engagement. Additionally, this study revealed that higher levels of customer trust prior to a service failure reduced the positive effects of complaint handling efforts on customer experience. This finding suggests that customers with higher levels of trust in a firm are less sensitive to that firm's complaint handling and recovery efforts. This article contributes to the literature on customer engagement in the service failure and recovery contexts, especially in developing countries. It examines the most influential complaint handling dimensions for predicting customer engagement following service failures. Furthermore, this study is one of the first to explore the moderating role of customer trust in service failure and recovery literature.