Who visits the Kruger National Park,and why? identifying target markets

This study identified viable target markets at South Africa’s most renowned nature reserve, the Kruger National Park, using market segmentation based on demographic characteristics. International, domestic, and local nature tourists were surveyed and categorized into three distinct clusters. The results show that block clustering based on visitors’ demographic characteristics is a useful research tool for producing a clear visitor profile and showed that during the process of market segmentation it is necessary to establish the relationship between a particular segmentation base and visitors' behavior and preferences. This is useful information for managing this Park, and other similar parks, more sustainably.     

The All-Russian National Front – for Russia: a new actor in the political and economic landscape

The All-Russian National Front (ARNF), created by Vladimir Putin in 2011, has rapidly increased its power and influence in policy-making. The Front has been used to monitor regional policies and to check both the effectiveness and loyalty of regional governors in carrying out central government policies. This article examines the main activities of the Front and its membership since its creation, and considers the implications for future economic development in Russia.     

The profits of excludability and transferability in redistributive land reform in central Namibia

Policies which redistribute property rights to land can improve the well-being of rural households and can have overall growth effects. In many cases, however, land reforms are driven mainly by politically justified objectives. Under such circumstances, little emphasis is placed on whether and, if so, how property rights can increase productivity. Following 18 years of land reform implementation in Namibia, we evaluated 65 beneficiaries in Namibia. We assess to which degree land rights affects their farm income. The study focuses on Namibia’s two main commercial land reform instruments, namely the Farm Unit Resettlement Scheme and the Affirmative Action Loan Scheme. We find evidence that the majority of land reform projects are not profitable. Further, our study confirms the importance of the right to restrict land access compared with the right to transfer. The long-term leasehold contract seemingly provides sufficient incentives to make productive use of the land.     

Innovation and imitation effects in Metaverse service adoption

This study examines the innovation and imitation effects in Metaverse service adoption. “Metaverse services” is a collective term for services such as Augmented reality, Life logging, Mirror world, and Virtual world. Among them, Twitter, Google, iPhone, and Secondlife (T.G.I.S) are the most popular services/products these days. To measure the adoption of these product/services, the most commonly used are IP traffic and iPhone sales. Thus, in this study, we measured adoption by measuring changes in the IP traffic volume of , , , and sales for iPhone during a 2-year period (from the first quarter of 2008 to the fourth quarter of 2009). To analyze this time series data to reveal the innovation and imitation effect, we employed the Bass model. The results showed that each of these services yields different innovation and imitation coefficient values. Imitation effects for all Metaverse services are greater than innovation effects, and Secondlife’s innovation effects are larger than others. Also, iPhone sales, as a measurement for information and communication technology (ICT) products, showed greater innovation effects than the other services. Implications are drawn to explain these differences, such as, Googlemap’s imitation effects are based on network externalities, while Twitter’s imitation effects are caused by the interactions of individuals; iPhone sales’ innovation effects are explained by the timing of the measurement.     

Constraints to consumption of South Africa's national parks among the emerging domestic tourism market

Tourism plays a recognised role in the South African economy, even though it is faced with a number of challenges including levels of seasonality, geographic spread and differing levels of travel and tourism culture within population groups. Literature speaks to the role that domestic tourism can play in addressing these challenges. Within the South African context, emerging markets are population groups entering the market in increasing numbers as domestic tourists, especially those previously neglected during the years of segregation through apartheid. The focus of this exploratory study was to identify the constraints that deter the South African emerging black domestic market from visiting national parks, and more specifically the Kruger National Park. A survey of 350 individuals support existing literature, but highlight the importance of time, distance and affordability as constraints to this market. The study identifies areas in which products could be adapted, as well as aspects that could be considered when formulating marketing messages aimed at this market.     

Understanding the Zion Christian Church (ZCC) Pilgrims

The purpose of this research is to analyse the motives and segment the Zion Christian Church (ZCC) pilgrims to the Zion City of Moria in South Africa during Easter according to these motives. Seven motives were identified: spiritual fulfilment, inner peace, inner healing, faith exploration, congregational togetherness, personal fulfilment and religious participation. Based on these motives, pilgrims were grouped into three distinctive clusters namely devotees, explorers and seekers. These clusters differ significantly based on their motives, socio‐demographic and behavioural characteristics, thereby showing that these pilgrims are not a homogeneous market. This research contributes to the knowledge base regarding characteristics and behaviour of these specific and distinctive pilgrims in South Africa. Copyright © 2014 John Wiley & Sons, Ltd.     

Customer’s Perception of Familiness in Travel Experiences

Festival-goers (“festinos”) put time and effort into deciding to attend a festival, and the way they decide what to see and the length of time they take to decide vary greatly. To attract those who buy tickets for shows—sales of which are crucial for the survival of festivals—and to know when to start promoting the event, festival organizers and marketers need to know how far in advance the visitors make their decision to attend and what influences their decision. This study categorized 438 visitors to the Innibos National Arts Festival, South Africa, using a survey of their decision-making time. Four groups were identified, and labeled “spontaneous,” “limited,” “extended,” and “routine” decision-makers. These market segments can be taken into consideration in the festival's marketing campaign so as to attract visitors to a variety of events and help ensure the long-term sustainability of the festival.     

Valuing externalities from energy infrastructures through stated preferences: a geographically stratified sampling approach

The externalities produced by high-voltage transmission lines are multidimensional, may strongly depend on the local context, and are thus difficult to capture through standard environmental valuation exercises. We experiment a GIS approach to design a geographically stratified contingent valuation sample of the population resident in infrastructure corridors in a whole region. We estimate, by means of a binary choice logit model, the perceived marginal damage from impacts of power lines on human health, the landscape and the environment. Specific treatment is given to qualitatively different forms of impact, namely real estate depreciation versus diffused perception of damage, arising at different distances from the lines. The set of GIS-based variables (proximity to power lines, presence of other infrastructure, endowment of natural and built heritage and other local context variables) prove to be significant predictors in the utility function of resident households. Finally, we compute simulated values that combine information on individual’s willingness to pay, population density and the dimension of the considered corridor around the infrastructure, so as to generalize the outcomes of case-specific studies for use in policy choices such as infrastructure localization, undergrounding and negotiation of compensations.     

The impact of cultural differences on technology adoption

This study examines the impact of Type I and Type II cultural differences on mobile phone adoption patterns. We use Hofstede's cultural dimensions to examine cultural differences of two countries (Type I: the U.S.; Type II: S. Korea) and employ the Bass diffusion model to delineate innovation and imitation effects on mobile phone adoption. The results show that in Type I culture innovation factor has a significantly higher level of effect on adoption than it does in Type II culture; and in Type II culture imitation factor has a higher degree of effect on adoption than it does in Type I culture. These findings imply that in individualistic cultures, people tend to seek information on their own from direct and formal sources, whereas in collectivistic cultures, people rely more on subjective evaluation of an innovation, conveyed from other-like-minded individuals who already have adopted the innovation.     

The impact of Enterprise 2.0 in organizations

Many organizations have embarked on Enterprise 2.0. However, not many have successfully implemented it. Availability of inexpensive tools does not guarantee their usage by organizations and their employees. To have Enterprise 2.0 implemented widely and effectively by organizations, it is important that both managers and employees benefit from using it. It is expected that the level of congruence of management–employees perceived benefits would affect the level of adoption of Enterprise 2.0 in organizations. Testing this is the purpose of this research. Using the case study of two large global organizations, this study analyzed the use of Enterprise 2.0 by both employees and managers. The results showed that even though both employees and managers believe that Enterprise 2.0 usage does have a positive impact on communication, collaboration, community building, and employee engagement, the level of belief is different: managers’ perception of Enterprise 2.0 benefits is less than that of employees. There was a greater degree of congruence though between both the groups on the perceived benefits of Enterprise 2.0 on knowledge management and organizational outcomes. The size and the type (not-for-profit) of organization was a disadvantage in adopting such tools. The not-for-profit organization was more at loss when applying Enterprise 2.0 as its employees are less aware of the type of tools and of their benefits, and there is less managerial support.