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Journal Club

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Für Sie Gelesen

Journal Club

Für Sie Gelesen     

Small forest landowner preferences for working forest conservation contract attributes: A case of Washington State,USA

In Washington State, small forest landowners (SFLO) play an important role in maintaining forest cover on the landscape as well as associated ecosystem services. This paper examines landowner preferences for the attributes of working forest conservation contracts (WFCC) using a choice experiment. The attributes examined are contract duration (from 10 years to perpetuity), forest management requirements, and the extent of forestland covered under the contract. We find that contract attributes are valued very differently depending on landowner objectives and harvesting behavior. Landowner characteristics and forestland spatial characteristics including distances to development and large public forestlands were found to significantly influence the likelihood of contract acceptance. While a significant portion of preference heterogeneity remains unobserved, we identify several key sources of landowner preference heterogeneity which allows for a better understanding of which landowners are likely to enroll in voluntary forest conservation contracts and may have implications for improved targeting of contracts.     

Spatial structure and network behaviour of strategic airline groups: A comparison between Europe and the United States

The Gini-index has gained in legitimacy when measuring traffic distributions of air traffic as compared to other more established measures, such as Herfindahl's. In order to render the index more meaningful for policy-makers, a partial decomposition into strategic groups of airlines along distinct geopolitical scopes of air traffic is suggested. Air traffic across airports is considered an aggregate of complex networks that are subject to multiple constraints, such as geopolitics or technology. A multi-layered analytic approach accounts for network operators as economic agents that behave in strategic ways within these constraints. Our approach allows for comparing traffic distributions in Europe with that of the US and, in particular, introduces a normative component by isolating patterns in airlines’ strategies that are likely to induce different degrees of spatial concentration and balanced traffic distributions within these common markets.     

An empirical analysis of the determinants of price tolerance

In the context of pricing strategies, the notion of price tolerance is an important construct for academic researchers and marketing managers. In this article, a conceptual model of factors influencing the level of price tolerance is proposed and empirically tested with the use of data collected from airline passengers. The results support most propositions of the conceptual model and offer several insights for managerial action and further academic research. © 2004 Wiley Periodicals, Inc.     

The Role of Consumers' Trust in Online-Shopping

Many consumers are sceptical or suspicious about the functional mechanisms of electronic commerce, its intransparent processes and effects, and the quality of many products that are offered online. This paper analyses the role of consumer trust as a foundation for the diffusion and acceptance of electronic commerce. Starting from a functional perspective trust is seen as distinct but potentially coexisting mechanism for reducing the uncertainty and complexity of transactions and relationships in electronic markets. The analysis focuses on conditions of e-commerce transactions that are relevant for the formation of trust problems. Drawing on the theory of information two types of uncertainty are described: system-dependent and transaction-specific uncertainty. Finally different activities and instruments are described and categorized that Internet firms can use to establish and maintain trust.     

Inflation and nominal tax system in an open economy

This paper provides an analysis of the implications of the interaction between inflation and a tax system which is not fully indexed within the context of an open economy. The model used is characterized by perfect foresight, full employment, imperfect substitutability between domestic and foreign assets, and an endogenous stock of capital. Three distinct channels through which an increase in the inflation rate disturbs the initial equilibrium are analysed separately. The global effect is then discussed with respect to the position of the economy as debtor or creditor to the rest of the world. The financing of the public deficit is also briefly discussed.     

Limiting the system and reshaping lifestyles: Solving unemployment by social and technical innovations

We have become used to seeing crises in growth, unemployment, and inflation as purely economic problems that can be overcome by suitable economic and political means. One basic assumption of the following reflection however, is that the above might be only half the picture. To paraphrase a formula of Friedrich Engels, the concern is not “in the first and last instance” with questions of the “economic basis,” but with questions of the current images of human kind, social milieus and lifestyles. Solutions will thus tend to lie in social innovations and reorganization of the System insofar as they complement the new lifestyles.     

Situation variation in consumers’ media channel consideration

In this article, the authors investigate consumers’ consideration of media channels during different usage situations. They develop a model that explains consumers’ media channel consideration as a function of the media channel’s perceived benefits. In addition, they hypothesize that the usage situation affects consumers’ media channel consideration and that situation-based benefit requirements moderate the effect of the benefits on their channel consideration. The authors test the hypothesized relationships using survey data from 341 consumers regarding their consideration of 12 different media channels used by manufacturers to communicate product information across three product-related usage situations. The results of the analyses support the proposed model structure and confirm the expected relationships among perceived media channel benefits, usage situations, media channel requirements, and consumers’ media channel consideration. Sonja Wendel (s.wendel@mw.unimaas.nl) is currently a Ph.D. candidate in the Department of Marketing at Maastricht University, the Netherlands. Her research interests lie in the area of consumer behavior, services marketing, and communications. She is particularly interested in exploring manufacturer-consumer communications. Benedict G. C. Dellaert (b.dellaert@mw.unimaas.nl) is Meteor Research Chair and a professor in the Department of Marketing at Maastricht University, the Netherlands. His research interests are in consumer decision making, consumer-producer interaction, customization and personalization, retailing, and tourism. His work has appeared in journals such as theInternational Journal of Research in Marketing, theJournal of Interactive Marketing, theJournal of Marketing Research, andMarketing Letters.