全文获取类型
收费全文 | 76篇 |
免费 | 4篇 |
专业分类
财政金融 | 14篇 |
工业经济 | 9篇 |
计划管理 | 8篇 |
经济学 | 4篇 |
综合类 | 11篇 |
运输经济 | 1篇 |
贸易经济 | 31篇 |
经济概况 | 2篇 |
出版年
2023年 | 1篇 |
2022年 | 1篇 |
2021年 | 1篇 |
2018年 | 2篇 |
2017年 | 2篇 |
2016年 | 3篇 |
2015年 | 2篇 |
2014年 | 4篇 |
2013年 | 10篇 |
2012年 | 4篇 |
2011年 | 2篇 |
2010年 | 6篇 |
2009年 | 5篇 |
2008年 | 6篇 |
2007年 | 2篇 |
2006年 | 2篇 |
2005年 | 3篇 |
2003年 | 2篇 |
2002年 | 5篇 |
2001年 | 1篇 |
2000年 | 2篇 |
1999年 | 1篇 |
1997年 | 2篇 |
1996年 | 1篇 |
1995年 | 1篇 |
1994年 | 1篇 |
1993年 | 4篇 |
1987年 | 1篇 |
1985年 | 3篇 |
排序方式: 共有80条查询结果,搜索用时 187 毫秒
51.
Using two experiments we demonstrate that people have lower tolerance for smoking and higher anti‐smoking activism likelihood when in‐group versus out‐group members smoke. The likelihood of anti‐smoking activism toward in‐group smokers was greater for men than women. Moreover, as social distance declined, men showed greater anti‐smoking message receptiveness, message susceptibility and activism likelihood, whereas, women displayed no significant differences in tolerance for smoking, message receptiveness, message susceptibility, and activism likelihood. Open‐ended responses indicated generally negative cognitive reactions to smokers, yet a broad unwillingness to confront them. While feelings of personal relevance and caring facilitated anti‐smoking activism intentions, beliefs in the freedom of personal choice and polite interpersonal interactions hindered these intentions. 相似文献
52.
Fang Wu Vijay Mahajan Sridhar Balasubramanian 《Journal of the Academy of Marketing Science》2003,31(4):425-447
Across industries, firms have adopted e-business initiatives to better manage their internal business processes as well as
their interfaces with the environment. In this study, a unified framework that captures the antecedents of e-business adoption,
adoption intensity, and performance outcomes is proposed and empirically tested using data collected from senior managers
in four technology-intensive industries. Applying a framework that captures the intensity of e-business adoption across four
business process domains, the authors find that the antecedents and performance outcomes of e-business adoption are best studied
in a process-specific context. They find, for example, that while the communication and internal administration aspects of
e-business positively affect performance outcomes, the more high-profile activities related to online order taking and e-procurement
do not. The authors' findings provide the foundation for a more rigorous study of e-business.
Fang Wu (fangwu@msu.edu) (Ph.D., University of Texas at Austin) is an assistant professor of marketing at the Eli Broad College of
Business, Michigan State University. Her current research interests include e-business adoption strategy, knowledge transfer
in new product alliances, interfirm learning dynamics, and marketing knowledge management.
Vijay Mahajan (vijay.mahajan@bus.utexas.edu) (Ph.D., University of Texas at Austin) is the John P. Harbin Centennial Chair in Business
and a professor of marketing at the McCombs School of Business, University of Texas at Austin, and dean of the Indian School
of Business at Hyderabad, India. He has written extensively on product diffusion, marketing strategy, and marketing research
methodologies. He has written and/or edited eight books. His research appears in journals such as theJournal of Marketing Research, theJournal of Marketing, Marketing Science, Management Science, andHarvard Business Review. He has received the Best Research Paper Award from theJournal of Retailing (1982, 1985), theJournal of Marketing (Maynard Award, 1990), and theInternational Journal of Research in Marketing (Prentice Hall Award, 1995). He also received the American Marketing Association (AMA) Charles Coolidge Parlin Marketing
Research Award (1997) and the AMA Marketing Research Special Interest Group Gilbert Churchill Award in 1999, recognizing lifetime
achievement in marketing research.
Sridhar Balasubramanian (balasubs@bschool.unc.edu) (Ph.D., Yale University) is an assistant professor of marketing at Kenan-Flagler, the University
of North Carolina Business School. His research interests cover multiple areas including marketing strategy, channel portfolio
management, e-commerce and m-commerce, direct marketing and customer relationship management, game theory and the management
of competition, digitization, and strategic compensation. His research has been published or is forthcoming in journals such
asMarketing Science, Management Science, Statistica Neerlandica, theInternational Journal of Electronic Commerce, Decision Support Systems, and theJournal of Retailing. He received the John D. C. Little Award for 1998 from the Institute for Operations Research and the Management Science (INFORMS)
for the best marketing paper inMarketing Science andManagement Science. He has worked as a marketing strategy adviser to start-up companies and served as guest coeditor of the Centennial Issue
of theJournal of Retailing. 相似文献
53.
54.
Julian Villanueva Pradeep Bhardwaj Sridhar Balasubramanian Yuxin Chen 《Quantitative Marketing and Economics》2007,5(2):99-129
Researchers and business thought leaders have emphasized that firms must think and act with a long-term horizon when managing
customer relationships. We demonstrate that, in contrast to this widely held view, profits in competitive environments may
be maximized when firms ignore the future and instead maximize period-by-period profits from customers. Intuitively, while
a long-term focus yields more loyal customers, it greatly increases short-term price competition to gain and keep customers.
Consequently, overall firm profits and customer lifetime value may be lower when firms directly maximize multi-period profits
from customers. Specifically, we analyze a model with segment-level pricing where firms in a duopoly can choose between period-by-period
and multi-period profit maximization and demonstrate that, in many cases, a symmetric focus on period-by-period profit maximization
emerges as the Pareto-dominant Nash equilibrium. We extend the model in two directions. First, we demonstrate that this superiority
of the short-term focus endures even when a revenue expansion effect applies—that is, when customer loyalty leads to enhanced
revenues. Second, we examine the case where customers are strategic and incorporate the long-term implications of their choices
into their decision-making. Here we demonstrate that it may pay for firms to be myopic even when customers are strategic.
The focus on multi-period surplus makes customers less price sensitive to price variations at the early stage of the game.
Consequently, the focus on maximizing period-by-period profits enables the firms to charge higher upfront prices and leverage
this lower price sensitivity into higher profits. Overall, our results highlight the paradox that, when it comes to managing
customer relationships in competitive environments, a short-term focus may constitute the optimal long-term strategy.
相似文献
Yuxin Chen (Corresponding author)Email: |
55.
Consumer behavior change at the base of the pyramid: Bridging the gap between for‐profit and social responsibility strategies
下载免费PDF全文
![点击此处可从《战略管理杂志》网站下载免费的PDF全文](/ch/ext_images/free.gif)
This longitudinal field experiment compares two different for‐profit market entry strategies with a philanthropic strategy in terms of how each influences consumer behavior in base‐of‐the‐pyramid communities. We analyze reactions to a water purification product offered at three price points (moderate discount, deep discount, and free) in rural Malawi. We find that those who paid the deeply discounted price remain more likely to re‐obtain and use the product than do those who paid the moderate price or who took it for free. Copyright © 2014 John Wiley & Sons, Ltd. 相似文献
56.
Consumer processing of cause marketing communications featuring a brand and a cause is investigated in the context of the communication format (perceived fit and dominance) on consumer attitudes and behavioral intentions. Two studies using different forms of communication, public service announcement (PSA) and cause-related marketing advertisement (CRM ad), are used to examine these effects. Findings suggest that both factors are important to consider in any joint communication. While high fit is critical for brands, dominance is shown to be important for both in joint communications. 相似文献
57.
We examine the recent supply chain phenomenon of outsourcing front-end business processes in this paper. Few, if any, of the existing theories provide satisfactory explanation for the rapid growth in this area. We use a model proposed by Sridhar and Balachandran [Sridhar, S.S., Balachandran, B.V. 1997. Incomplete information, task assignment, and managerial control systems. Manage. Sci. 43(6), 764–778] to determine the factors that might contribute to this phenomenon. Our analysis reveals that the ability of the vendor to forecast the task environment without bias and to gain sophistication in interpreting contract terms might make the firm indifferent between outsourcing and retaining front-end processes in-house. We validate our findings against the work of Apte and Mason [Apte, U.M., Mason, R.O., 1995. Global disaggregation of information-intensive services. Manage. Sci. 41(7), 1250–1262], who develop a theoretical framework to identify criteria for companies to select services to be outsourced. They base their decisions predominantly on the nature of “customer contact.” The combined theories are shown to provide a rich framework for identifying customer-facing tasks that can be outsourced. 相似文献
58.
Understanding Firm, Physician and Consumer Choice Behavior in the Pharmaceutical Industry 总被引:1,自引:0,他引:1
Puneet Manchanda Dick R. Wittink Andrew Ching Paris Cleanthous Min Ding Xiaojing J. Dong Peter S. H. Leeflang Sanjog Misra Natalie Mizik Sridhar Narayanan Thomas Steenburgh Jaap E. Wieringa Marta Wosinska Ying Xie 《Marketing Letters》2005,16(3-4):293-308
This paper argues that the pharmaceutical industry represents an exciting opportunity to carry out academic research. The
nature of the industry allows researchers to answer new questions, develop new methodologies for answering these questions
as well as to apply existing methodology to new data. The paper opens with some industry background, then provides a brief
overview of some important research areas and discusses the open questions in each area. Issues of data type and availability
are also discussed.
This paper is based on a session (with the same title and participants) that was part of the Sixth Invitational Choice Symposium
hosted by the University of Colorado and held at Estes Park, Colorado during June 4–8, 2004. 相似文献
59.
Capital market participants collectively may possess information about the valuation implications of a firm's change in strategy not known by the management of the firm proposing the change. We ask whether a firm's management can exploit the capital market's information in deciding either whether to proceed with a contemplated strategy change or whether to continue with a previously initiated strategy change. In the case of a proposed strategy change, we show that managers can extract the capital market's information by announcing a potential new strategy, and then conditioning the decision to implement the new strategy on the size of the market's price reaction to the announcement. Under this arrangement, we show that a necessary condition to implement all and only positive net present value strategy changes is that managers proceed to implement some strategies that garner negative price reactions upon their announcement. In the case of deciding whether to continue with a previously implemented strategy change, we show that it may be optimal for the firm to predicate its abandonment/continuation decision on the magnitude of the costs it has already incurred. Thus, what looks like “sunk‐cost” behavior may in fact be optimal. Both demonstrations show that, in addition to performing their usual role of anticipating future cash flows generated by a manager's actions, capital market prices can also be used to direct a manager's actions. It follows that, in contrast to the usual depiction of the information flows between capital markets and firms as being one way — from firms to the capital markets — information also flows from capital markets to firms. 相似文献
60.
Buyers requiring large parcels of land for development purposes engage several owners in a bilateral trade seeking monetary payment in exchange for land – a business transaction most often referred to in the literature as the problem of land assembly. To avoid the holdout problem which is a typical consequence of such negotiations necessitates a good pricing strategy that meets the subjective valuation considerations of the owners and protecting property rights to warrant a fair and efficient outcome. Several approaches have been proposed in the literature that includes contributions from game theory in the form of Nash bargaining, Bayesian theory for incomplete information, auction theory and Mechanism Design which have individually enriched this field and proposed credible solutions. In this paper, we consider a setting that has a single buyer and N sellers. We take a Mechanism Design approach to study the assembly problem in a utilitarian framework, where we associate risk-averse utility functions with the sellers. Given a set of reserve prices reported by sellers, and their risk-aversion behaviour, we seek an incentive-compatible mechanism that simultaneously maximizes the sum of individual expected utilities while delivering a Pareto optimal per-seller penalty-reward structure. We show how this mechanism, inspired and adapted from the actuarial Risk Exchange concept in the Insurance industry, can be fruitfully applied to the land assembly problem, yielding an efficient and optimal solution to the holdout problem, while making very minimal demands on knowledge of sellers valuations. The working of the mechanism is illustrated with a simple example. 相似文献