Leseliste Top 5: Beteiligungscontrolling

PRAXIS | Magazin

Leseliste Top 5: Beteiligungscontrolling     

ECB repo rate setting during the financial crisis

I estimate a reaction function for the ECB using an ordered logit model for the period 1999-2009. Allowing for a smooth transition from one set of parameters to another, I detect a rapid change in the middle of 2008.     

Hub location problems in transportation networks

In this paper we propose a 4-index formulation for the uncapacitated multiple allocation hub location problem tailored for urban transport and liner shipping network design. This formulation is very tight and most of the tractable instances for MIP solvers are optimally solvable at the root node. While the existing state-of-the-art MIP solvers fail to solve even small size instances of problem, our accelerated and efficient primal (Benders) decomposition solves larger ones. In addition, a very efficient greedy heuristic, proven to be capable of obtaining high quality solutions, is proposed. We also introduce fixed cost values for Australian Post (AP) dataset.     

Empirical Evaluation of Fair Use Flat Rate Strategies for Mobile Internet

The fair use flat rate is a promising tariff concept for the mobile telecommunication industry. Similar to classical flat rates it allows unlimited usage at a fixed monthly fee. Contrary to classical flat rates it limits the access speed once a certain usage threshold is exceeded. Due to the current global roll-out of the LTE (Long Term Evolution) technology and the related economic changes for telecommunication providers, the application of fair use flat rates needs a reassessment. We therefore propose a simulation model to evaluate different pricing strategies and their contribution margin impact. The key input element of the model is provided by so-called discrete choice experiments that allow the estimation of customer preferences.     

Methods and tools for integrated assessment of land use policies on sustainable development in developing countries

For stimulating sustainable development in developing countries, land use patterns and land use changes are considered critical, and therefore effective and efficient land use policies are needed. In this paper we present a methodological framework that has been developed in a joint European and developing countries project (LUPIS – Land Use Policies and Sustainable Development in Developing Countries), to assess the impact of land use policies on sustainable development in developing countries. An illustrative application is presented for a case study in China, where water pollution due to agriculture in Taihu Basin is a major problem.     

Local institutions: Regulation and valuation of forest use—Evidence from Central Sulawesi,Indonesia

Forest management poses particular challenges as the pressure on forests is huge due to deforestation. In this context, the establishment of protected areas is a common conservation measure where institutions are put in place and sanctions regarding forest use are enforced. This paper focuses on the practice of sustainable forest management and the associated perspectives of local institutions at the rainforest margins of Lore Lindu National Park (LLNP) in Central Sulawesi, Indonesia.     

Wissensvermittlung durch ProduktplatzierungenProduct Placement and Knowledge Transfer

Although product placement research differentiates between specific placement effects, the placement of Brands and Brand information, which goes far beyond the mere presence of brands in media entertainment, are simply not taken into account. We assume that this form of product placement can generate knowledge and produce a learn effect. Actual insights on the cognitive effect of product placements, brand knowledge and Neurobiology, working theories and a Hypothesis on the growing knowledge gap, only go to reinforce this assumption and confirm that the learn effect through factors such as brand know-how, relevance, education and attractiveness of the media protagonist can be influenced. The results of an experiment in which audio-visual stimulus material was presented with or without placement showed the the information placed was recognized, remembered and therefore learned. While brand know-how and relevance have no influence on the intensity of this learn effect, attractive and well educated protagonists contributed to strengthen memory performance.