罪恶感诉求与产品类型对善因营销的影响

本文以企业积极开展善因营销活动、承担社会责任的营销行为为研究对象,通过设计不同实验组对罪恶感诉求及产品类型对善因营销效果影响机理进行实证检验。研究发现强调罪恶感诉求的营销效果更为显著,而且罪恶感诉求与产品类型具有显著交互作用;在善因营销活动中推广不同类型的产品,需匹配适宜的罪恶感诉求方式;当产品类型为实用型时,强调罪恶感诉求方式能收获更好的营销效果;当产品类型为享乐型时,不强调罪恶感诉求的营销方式更佳。     

Socially optimal replacement of conventional with electric vehicles for the US household fleet

In this study, a framework is proposed for minimizing the societal cost of replacing gas-powered household passenger cars with battery electric ones (BEVs). The societal cost consists of operational costs of heterogeneous driving patterns' cars, government investments for charging deployment, and monetized environmental externalities. The optimization framework determines the timeframe needed for conventional vehicles to be replaced with BEVs. It also determines the BEVs driving range during the planning timeframe, as well as the density of public chargers deployed on a linear transportation network over time. We leverage data sets that represent US household driving patterns, as well as the automobile and the energy markets, to apply the model. Results indicate that it takes 8 years for 80% of our conventional vehicle sample to be replaced with electric vehicles, under the base case scenario. The socially optimal all-electric driving range is 204 miles, with chargers placed every 172 miles on a linear corridor. All public chargers should be deployed at the beginning of the planning horizon to achieve greater savings over the years. Sensitivity analysis reveals that the timeframe for the socially optimal conversion of 80% of the sample varies from 6 to 12 years. The optimal decision variables are sensitive to battery pack and vehicle body cost, gasoline cost, the discount rate, and conventional vehicles' fuel economy. Faster conventional vehicle replacement is achieved when the gasoline cost increases, electricity cost decreases, and battery packs become cheaper over the years.     

Super Bowl advertising: field testing the importance of advertisement frequency,length and placement on recall

This study investigates the effects of length, frequency and pod placement on advertising recall in a non-laboratory setting. Subjects were surveyed the day after Super Bowl XXVIII to determine recall of advertisements shown during the game. The results indicate that length and frequency positively and significantly influence advertisement recall.     

Effectiveness of a corporate HR department in an Australian public-sector entity during commercialization and corporatization

This study examines the effectiveness of the strategic human resource management (HRM) function performed by the corporate human resource department of an Australian public-sector entity, before and after its corporatization. Multiple methods (including a survey of senior managers and semi-structured interviews) were used to collect the data. Despite an improvement in the overall level of strategic integration between HRM and strategic management, the rating of strategic HRM role effectiveness remained low. The results indicate that the strategic HRM function, as a corporate headquarters function, was more effective in its administrative role than in a value-adding function. The difficulty in balancing the dual roles of a corporate headquarter unit, together with the challenges of becoming a strategic business partner to line managers, provided the major impediments to effective strategic HRM.     

Types of agency cost,corporate governance and liquidity

We study the relationship between governance and liquidity when the agency costs of entrenched management and self-serving controlling shareholders are present. Using a sample of Chinese firms, we show a positive relationship between governance and liquidity. We also find striking differences between firms faced with different types of agency conflicts. Specifically, governance measures such as management compensation, controlling shareholder monitoring and board independence are more effective in lowering the bid-ask spread for state-owned enterprises prone to management entrenchment. In contrast, multiple-layer corporate structures and a higher degree of separation between control and cash flow rights are associated with higher bid-ask spreads in non-state firms characterized by self-serving controlling shareholders. Our study highlights how governance might have different liquidity effects between firms faced with different types of agency conflicts.     

A simple and effective evolutionary algorithm for multiobjective flexible job shop scheduling

This paper addresses the multiobjective flexible job shop scheduling problem (MOFJSP) regarding minimizing the makespan, total workload, and maximum workload. The problem is solved in a Pareto manner, whose goal is to seek for the set of Pareto optimal solutions. We propose a multiobjective evolutionary algorithm, which utilizes effective genetic operators and maintains population diversity carefully. A main feature of the proposed algorithm is its simplicity—it needs only two parameters. Performance of our algorithm is compared with seven state-of-the-art algorithms on fifteen popular benchmark instances. Only our algorithm can find 70% or more non-dominated solutions for every instance.     

Regional location of multinational corporation subsidiaries and economic development contribution: Evidence from the UK

The regional location of multinational corporation (MNC) subsidiaries in their host country and their associated entrepreneurial output and networking activities are likely to affect their economic development contribution, measured in terms of technology and management know-how transfers; enhancement of innovativeness of other firms; and company spinoffs. This theme has considerable research and public policy value. We investigate the issue drawing from a large-scale study of 264 MNC subsidiaries based in the UK. The findings show that activities in developed regions are associated with higher economic development contribution than those in less developed regions. Moreover, entrepreneurial output and networking with partners external to the MNC system positively affect economic development contribution. Key implications of this study are that entrepreneurship critically influences economic development contribution, underlying the importance of the MNC subsidiary research stream; and that the policy practice of supply-side measures fostering entrepreneurial output and embeddedness in local networks seems to be appropriate to pursue.     

浅析南通创新型城市建设的策略

创新型城市建设是加快推进国家创新体系建设、建设创新型国家的重要内容。分析南通市创新型城市建设的现状,明确其发展目标以及主要任务,并提出相应加快创新型城市建设的具体对策。     

不朽的《资本论》——纪念马克思195周年诞辰之际为《资本论》的初学者而作

《资本论》是马克思留给世界的一部不朽巨著。本文介绍了《资本论》的写作和出版简史,讨论了《资本论》的研究对象和结构,并从《资本论》的历史地位和《资本论》的现代性两个方面阐释了《资本论》这部名著的不朽价值。本文是为纪念马克思195周年诞辰所作,并希望能够为《资本论》的初学者提供学习指南。