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91.
Improving effectiveness of public service advertisements to prevent texting and driving of American youth 下载免费PDF全文
Walter H. Henley Sampath Kumar Ranganathan Amulya Gurtu 《International Journal of Nonprofit & Voluntary Sector Marketing》2018,23(4):e1626
This study examines and explores the interplay of theory (regulatory focus fit and implementation intentions) and emerging technology (interactive advertising and social media ad referrals) to segment viewers more effectively and thus increases the response efficacy of public service advertisements (PSAs). Advertising, in general, and PSAs, in particular, are both entering a new era as traditional delivery platforms (print, TV, and radio) are increasingly giving way to new media (the internet and mobile smartphones), which are more dynamic as they can allow adaptability and interactivity. Using a between-subjects design, this study examined the effects of regulatory focus fit on PSA response from both traditional and interactive delivery methods. Results indicated that regulatory focus ads (promotion focus in a texting and donation context) have a positive effect on attitude toward the ads. Results also indicated that a regulatory focus ad (prevention focus) using an interactive delivery method has a positive effect on behavioral intentions. Implementation intentions analysis also indicated positive results for behavior from PSA outcomes. The findings of this study are expected to be useful for practitioners who are designing PSAs and advertisements to prevent texting and driving. 相似文献
92.
Patanjal Kumar Suresh Kumar Jakhar Arijit Bhattacharya 《Business Strategy and the Environment》2021,30(7):2980-2995
This study considers a manufacturer with ambidextrous sustainable innovation capability selling products in environmentally conscious market through an independent retailer in a two-period game setting. We design a two-period game theoretic and dyadic supply chain (SC) model considering exploitative and exploratory nature of environmental innovations. We study five different contract types, namely, wholesale price contract, vertical Nash game structure, cost sharing contract, revenue sharing contract and two-part tariff contract. We demonstrate the impact of market sensitivity towards sustainable innovation and cost parameters on optimal level of decision parameters. The equilibrium results reveal that a suitably designed two-part tariff contract can be used to achieve coordination in a fragmented SC. The equilibrium results assist managers to optimise the SC based on the two-period contract model. The results obtained in this study can help the decision-makers to take decisions on investment in the ambidextrous sustainable innovation under different types of contract structures. 相似文献
93.
This paper proposes and empirically examines a model to investigate the effect of environmental regulations, top management commitment (TMCO) and organizational learning toward green product innovation (GPI). The proposed theoretical model, grounded in dynamic capabilities view (DCV) and upper echelons theory, is analyzed by Partial least squares (PLS) method using the data from Indian automotive manufacturing firms. The findings indicate the importance of TMCO and organizational learning for implementing GPI (in response to regulations), and achieve desired performance. Further, organizational learning fully mediates between commitment of top management and GPI. The findings can be useful for managers in automotive manufacturing firms who are interested toward implementing GPI. The paper contributes to green innovation literature by empirically examining the role of TMCO and organizational learning for GPI. 相似文献
94.
Management Review Quarterly - Rural entrepreneurship has manifested into a diverse and progressive field of research in the last two decades. It has seen research amalgamating from different fields... 相似文献
95.
C. Satheesh Kumar 《Metrika》2008,67(1):113-123
Here we introduce a bivariate generalized hypergeometric factorial moment distribution (BGHFMD) through its probability generating
function (p.g.f.) whose marginal distributions are the generalized hypergeometric factorial moment distributions introduced
by Kemp and Kemp (Bull Int Stat Inst 43:336–338,1969). Well-known bivariate versions of distributions such as binomial, negative
binomial and Poisson are special cases of this distribution. A genesis of the distribution and explicit closed form expressions
for the probability mass function of the BGHFMD, its factorial moments and the p.g.f.’s of its conditional distributions are
derived here. Certain recurrence relations for probabilities, moments and factorial moments of the bivariate distribution
are also established. 相似文献
96.
Anand Kumar 《Futures》2008,40(8):762-766
India is regarded as one of the most important emerging powers. It has impressive growth rates, which seem to have their basis in the recent policies of liberalization, privatization and globalization (LPG). In spite of apparent success, a number of problems are associated with India's emergence. Supporters of LPG point to four structural bottlenecks: (i) energy, (ii) employment, (iii) education and (iv) environment. Critics, on the other hand, raise the issues of (i) a negative type of development involving pampering of corporates and marginalization of agriculturists and the unorganized sector and (ii) a deepening of disparities and divides due to the uneven impact of growth. The paper discusses these problems and draws a preliminary conclusion. 相似文献
97.
We report that traditional seasoned equity offerings (SEOs) are no longer firms' preferred choice for raising seasoned public equity. Traditional offerings have recently been surpassed by shelf-registered offerings in terms of both annual frequency and total capital raised. This represents a dramatic shift from the 1980s, during which the overwhelming majority of firms favored traditional over shelf-registered offerings. We find that the growth in shelf use is related to firms increasingly valuing and using the option feature of shelf registration to defer offerings. Moreover, the evidence indicates that the way firms now use shelf offerings resolves the shelf under-certification problem and results in no larger market penalties and significantly lower underwriter fees relative to non-shelf offerings. Finally, firms often use universal shelf filings and choose between debt and equity offerings based on the prevailing relative market conditions. 相似文献
98.
99.
Bablu Kumar Dhar Thanh Tiep Le Tina A. Coffelt Jakhongir Shaturaev 《Thunderbird国际商业评论》2023,65(2):255-263
China has been losing international competitiveness in labor-intensive industries due to various factors, including the trade war with the United States and globalization. Vietnam, however, has rapidly expanded its labor-intensive exports. The paper proposes to explore the future of labor-intensive industries in Vietnam due to the U.S.-China trade war. The paper examines export performance data from United Nation Comtrade for 10 specific labor-intensive industries that serve the U.S. market between 2000 and 2020 to assess the possibility of Vietnam overtaking China's position as the world's largest manufacturer. Using situation analysis, the paper compares the competitive advantage of Vietnam in labor-intensive industries due to the U.S.-China trade war. The paper found that China's competitiveness was negatively impacted for the final two periods, while Vietnam's competitive advantage increased. 相似文献
100.
Obtaining environmental certification (such as the ISO-14,001) has become a status symbol for adopting greener practices for the corporate sector in emerging economies. Such certification can help improve the global visibility of firms and is mandated in international trade. This paper attempts to examine the impact of such certifications on technical efficiency of firms belonging to the manufacturing sector in India. In analyzing the impact of ISO Certification on technical efficiency, this paper uses data from the CMIE Prowess from 2007 to 2012. In the first step, the paper estimates technical efficiency for the sample firms and then examines the determinants of inter-firm differences in technical efficiency using firm specific characteristics. The results of this study conclude that there are substantial inter-firm differences in technical efficiency and they are systematically different based on firm age, firm size, debt capital, MNE affiliation, and ISO certification. ISO certification, especially maintaining the standards associated with it, turned out to be an important factor in making the firms achieve higher technical efficiency. In addition, the results of this study also confirm that firms that are ISO certified and doing R&D are better off in technical efficiency as compared to others. 相似文献