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921.
Carmen Berne Author Vitae M.E. García-Uceda Author Vitae 《Industrial Marketing Management》2008,37(5):565-579
An organizer of trade shows (TSs) need to know the framework of criteria used by potential visitors in their ex-ante evaluation of trade shows. This paper comes to fill a gap in the published research, aiming to answer two research questions: which criteria are important for visitors in evaluating TSs to visit? And which is the underlying structure of criteria? A sample of retailers was interviewed and, after using a Confirmatory Factor Analysis, a measurement model was identified. The results confirm the underlying structure suggested by the integration of separate criteria or elements previously identified in other studies. Also, that the changes in the marketing orientation of companies have affected the evaluation criteria used by visitors. Additionally, the results show differences between visitants and exhibitors. The main disparity is the non-relevance of the marketing research criteria: TSs are a good marketing research tool for exhibitors but much more limited for visitors. 相似文献
922.
Tracy Gonzalez-Padron Author Vitae G. Tomas M. Hult Author Vitae Roger Calantone Author Vitae 《Industrial Marketing Management》2008,37(1):69-82
Purchasing managers are expected to balance costs, innovation, supplier management, and corporate social responsibility while coordinating expanding areas of the corporation. The increased responsibilities and pressures to innovate brings purchasing managers into potentially increasingly difficult ethical dilemmas. In this study, we examine the relationships between organizational culture, learning, entrepreneurial innovation, and purchasing outcomes in different ethical climates. To address external business conditions that may influence innovation in purchasing, we also examine the moderating effects of technological and market turbulence. Data from 200 purchasing managers in multinational corporations were used to test the relationships through structural equation modeling. We find that entrepreneurial innovation positively affects the quality of the relationships among sourcing participants when operating in a climate valuing ethics. The study results are particularly relevant for managers concerned that establishing an ethical climate may restrict innovation in the purchasing process. 相似文献
923.
Susan M. Keaveney Author Vitae 《Industrial Marketing Management》2008,37(6):653-663
Marketer-engineer conflict is a pervasive and as-yet unresolved problem of critical importance to high-technology companies. This study updates and extends marketing literature by applying qualitative research methods including the critical incident technique to examine the causes of conflict between marketers and engineers in high-technology companies. Narratives from both marketers and engineers are interpreted from an attribution theory perspective as well as in the context of recent management research on interfunctional conflict. Results draw attention to a high proportion of personal attributions, indicating high levels of relationship-conflict; these results are in contrast to the task-conflict typically addressed by the marketing literature. Discussion highlights the changes in high-technology organizational culture since first by described by Workman 15 years ago [Workman, J. (1993). Marketing's limited role in new product development in one computer systems firm. Journal of Marketing Research, 30 (4), 405-421.], and recommendations for managers are offered. 相似文献
924.
Smallholder market participation under transactions costs: Maize supply and fertilizer demand in Kenya 总被引:1,自引:0,他引:1
This paper assessed the effects of transactions costs—relative to price and non-price factors—on smallholder marketed surplus and input use in Kenya. A selectivity model was used that accounts for the effects of transactions costs, assets, technology, and support services in promoting input use and generating a marketable surplus. Output supply and input demand responses to changes in transactions costs and price and non-price factors were estimated and decomposed into market entry and intensity. The results showed that while transactions costs indeed have significant negative effects on market participation, institutional innovations—such as group marketing—are also emerging to mitigate the costs of accessing markets. Output price has no effect on output market entry and only provides incentives for increased supply by sellers. On the other hand, both price and non-price factors have significant influence on adoption and intensity of input use. Overall, the findings suggest that policy options are available other than price policies to promote input use and marketed surplus. The paper concludes with implications for policy to induce greater input–output market participation among smallholders in Africa. 相似文献
925.
We study the Green–Lin model of financial intermediation [E.J. Green, P. Lin, Implementing efficient allocations in a model of financial intermediation, J. Econ. Theory 109 (2003) 1–23] under a more general specification of the distribution of types across agents. We derive the efficient allocation in closed form. We show that, in some cases, the intermediary cannot uniquely implement the efficient allocation using a direct revelation mechanism. In these cases, the mechanism also admits an equilibrium in which some (but not all) agents “run” on the intermediary and withdraw their funds regardless of their true liquidity needs. In other words, self-fulfilling runs can arise in a generalized Green–Lin model and these runs are necessarily partial, with only some agents participating. 相似文献
926.
This paper identifies the empirical stylized features of consumer price setting behavior in Portugal using two micro-datasets
underlying the consumer price index. The main conclusions are: one in every four prices change each month; there is a considerable
degree of heterogeneity in price setting practices; prices of goods change more often than prices of services; price reductions
are common, as they account to around 40% of total price changes; price changes are, in general, sizeable; finally, the price
setting patterns seem to depend on the level of inflation as well as on the type of outlet.
相似文献
Daniel A. DiasEmail: |
927.
This paper introduces a model to analyze the role of the cost of information dissemination in large markets where firms have varying degrees of intrinsic efficiency reflected in their marginal costs. Firms enter a market and discover how efficient they are. Those firms with high enough efficiency stay, others exit. Remaining firms then compete to attract consumers by disseminating information about their existence and their prices using a common advertising technology. The properties of the model’s equilibrium are analyzed. The model is then used to study the effect of the cost of information dissemination on the competitiveness of the market and key industry aggregates, such as price distribution and the distribution of firm value. 相似文献
928.
The trade literature has long discussed the existence of some benefits attributed to exporting (learning-by-exporting), among others, the improvement in survival chances. This paper examines whether exporting SMEs enjoy better survival prospects than non-exporting SMEs. We investigate the determinants of survival of exporting and non-exporting SMEs and explore whether the exporting behaviour plays a significant role in explaining their probability of exit. For this purpose, we estimate discrete time proportional hazard models that account for unobserved individual heterogeneity. The dataset is a sample of Spanish manufacturing SMEs drawn from the Encuesta sobre Estrategias Empresariales (ESEE) for 1990–2002. After controlling for firm, industry and economy characteristics, we find evidence supporting the existence of a sizeable “surviving-by-exporting” effect. That is, exporting SMEs face a significantly lower probability of failure than non-exporters. 相似文献
929.
M Jesús Delgado-Rodríguez Inmaculada Álvarez-Ayuso 《Review of Development Economics》2008,12(3):486-497
The aim of this article is to construct a European production frontier using deterministic methods, and to break down growth and convergence during the period 1980–2001. The results show that EU growth is primarily driven by physical and human capital accumulation, the contribution of which is essential for the cohesion of European countries. We find capital accumulation and efficiency change to be important convergence factors within the EU, while technical change has worked against it. The approach used has also enabled us to analyze the differences in growth performance of Member States and highlight the role of human and public capital, supporting the European cohesion and development policies carried out in this period. 相似文献
930.
Compensation payments for voluntary conservation measures have become an important tool for biodiversity conservation worldwide. Each year substantial financial resources are spent on such measures, particularly in the context of agri-environmental schemes. In Europe, a debate has started on whether this money is spent effectively. In response to this debate it has been suggested that a portfolio of measures leading to habitat heterogeneity be implemented. Although payments for heterogeneous conservation measures have been analysed in the literature, it has never been questioned that payments can be designed in a way that encourages enough land users to carry out each conservation measure within a portfolio of measures. The purpose of this paper is to demonstrate that such payments do not always exist. Moreover, in cases where payments for habitat heterogeneity exist the payment scheme may require overcompensation of the land users, posing a limit to both efficiency and fairness considerations. 相似文献