Strategic planning for marketers.

The merits of strategic planning as a marketing tool are discussed in this article which takes the view that although marketers claim to be future-oriented, they focus too little attention on long-term planning and forecasting. Strategic planning, as defined by these authors, usually encompasses periods of between five and twenty-five years and places less emphasis on the past as an absolute predictor of the future. It takes a more probabilistic view of the future than conventional marketing strategy and looks at the corporation as but one component interacting with the total environment. Inputs are examined in terms of environmental, social, political, technological and economic importance. Because of its futuristic orientation, an important tenant of strategic planning is the preparation of several alternative scenarios ranging from most to least likely. By planning for a wide-range of future market conditions, a corporation is more able to be flexible by anticipating the course of future events, and is less likely to become a captive reactor--as the authors believe is now the case. An example of strategic planning at General Elecric is cited.     

The deductibility of provincial business taxes in a federation with vertical fiscal externalities

Should provincial business taxes be deductible under a federal profit tax? We show that the ‘optimal deductible,’ which neutralizes the vertical fiscal externality between the federal and provincial government, is the change in the federal tax base per dollar of tax revenue collected by the provincial government. The optimal payroll tax deductibility rate depends on the extent to which it is shifted to workers and on the difference between the federal tax rates on profits and on labour income. Two apparently contradictory positions – full deductibility of a payroll tax and non‐deductibility – are special cases of our model. La déductibilité des taxes provinciales imposées aux entreprises dans une fédération où il y a des externalités fiscales verticales. Est‐ce que les taxes provinciales imposées aux entreprises devraient être déductibles de l'impôt fédéral sur les profits? Les auteurs montrent que l'optimum de déductibilité qui neutralise les externalités fiscales verticales entre le fédéral et les provinces est le changement dans la base d'imposition fédérale par dollar de revenu fiscal collecté par le gouvernement provincial. Le taux de déductibilité optimal d'un impôt sur les salaires dépend de la portion du fardeau fiscal qui est déportée vers les travailleurs et de la différence entre les taux d'imposition du fédéral sur les profits et sur le revenu du travail. Deux positions apparemment contradictoires – pleine déductibilité d'un impôt sur les salaires et déductibilité nulle – sont des cas spéciaux du modèle général.     

The Nature of Business Planning Undertaken by General Practitioner Fundholding Practices in the North West Region

This article focuses on a central feature of the former Conservative Government's approach to the National Health Service (NHS), the introduction of General Practitioner Fundholding. It examines the nature of business planning undertaken by fundholding practices in the North West Region by looking at the participation of various stakeholders in the business planning process, the business planning techniques adopted and the extent to which fundholding practices set and monitor their objectives.     

Of Course We Can Bootstrap DEA Scores! But Does It Mean Anything? Logic Trumps Wishful Thinking

Journal of Productivity Analysis -     

Japan's slow-down: monetary versus real explanations

Two kinds of view about the recent stagnation of the Japaneseeconomy have been particularly popular. The first adopts a 'monetary'perspective, arguing that Japan has fallen into a liquiditytrap from which only unconventional monetary policy can saveit. The second maintains that a large part of Japan's macroeconomicdifficulties is structural and related to problems in the 'real'side of the economy. We argue here that it is hard to justifya neat division between these real and monetary problems. Decliningexpectations of future productivity may have depressed realinterest rates and reduced monetary policy flexibility, butthey are also likely to have prompted real responses that havecontributed to stagnation. In the long run, the conclusionsof the two kinds of diagnosis are complementary, but in theshort term tension may exist, with loose monetary policy weakeningincentives for structural reform, and structural adjustmentexacerbating demand deficiency.     

Chasing Success: Health Sector Aid and Mortality

As many cases studies show, successful public health measures are being implemented in many places around the globe, and country-level mortality has fallen significantly in recent decades in all but a few countries. Are the two linked? Does development assistance for health (DAH) improve, on balance, recipient countries’ mortality trajectory? Using a new data source containing DAH on 96 high mortality countries, the regression analysis shows no effect of DAH on mortality. Other types of aid, including water development, also have no effect. Economic growth, on the other hand, has a strong negative effect on mortality. These findings confirm and build upon recent work by Williamson (2008) and are shown to be robust to a variety of sensitivity analyses and alternative model specifications and estimation methods.This analysis also shows that the effectiveness of DAH has not increased over time, even as the level of that funding has increased fourfold, though spending on infectious diseases and family planning may have caused small reductions in mortality. Furthermore, even though it is encouraging that DAH has tended to go where the need is highest, it also goes to states that have experienced the greatest mortality reductions in the recent past. In other words, DAH appears to be following success, rather than causing it.     

Would a stock by any other ticker smell as sweet?

Some stocks have meaningful ticker symbols; for example, LUV (Southwest Airlines), MOO (United Stockyards), and GEEK (Internet America). Such tickers might be a useful signal of the company's creativity, a memorable marker that appeals to investors, or a warning that the company feels it must resort to gimmicks to attract investors. This paper investigates the performance of stocks with memorable ticker symbols during the years 1984–2005 and finds that, on average, their daily returns are higher than for the overall market.     

Logistical Strategies and Risks in Canadian Grain Marketing

Logistics management in grain marketing has become very important with the maturity of the industry. This is particularly critical in the Canadian grain marketing system, which has experienced disruptions for various reasons over many years. These problems have been the topic of numerous industry evaluations, have resulted in a complaint about service obligations during the 1996–97 crop year, and were addressed by the Estey Commission. A detailed model of the Canadian grain logistics system is developed in this paper to evaluate factors that cause disruptions, as well as the effect of several important logistics and marketing strategies on system performance. The results illustrate that there is sufficient randomness throughout the various functions of the system that it is expected that demurrage at the west coast would periodically be an important cost. The frequency of service disruptions and demurrage are affected by several factors, including the distribution of tough and damp grains, mis‐graded grain and the level of exportable supplies. Several strategic variables affect system performance. These include the aggressiveness in selling relative to capacity and the level of beginning port stocks. La gestion de la logistique dans le commerce des céréales a acquis une grande importance maintenant que ce secteur a atteint la maturité. C'est particulièrement important dans le système canadien de mise en marché des céréales lequel, pour diverses raisons, a essuyé bien des perturbations ces dernières années. Les problèmes en cause ont fait l'objet de nombreuses évaluations du secteur. Ils ont même abouti au dépôt d'une plainte sur les obligations de service dans la campagne agricole 1996–1997 et ont étéétudiés par la Commission Estey. Dans la présente communication nous avons construit un modèle détaillé du système canadien de logistique du marché des céréales ainsi que de l'effet de plusieurs stratégies importantes de logistique et de commercialisation sur la performance du systeme. Les résultats obtenus montrent qu'il y a suffisamment d'aléatoire dans les diverses fonctions du systeme pour conclure que les frais de séjour à quai sur la côte ouest seraient périodiquement un important poste de dépense. La fréquence des perturbations des services et les coûts a quai sont associés à plusieurs facteurs dont la livraison de grain gourd et humide, de grain mal classé et le niveau des disponibilités exportables. Plusieurs variables stratégiques influent sur le fonctionnement du système, notamment l'agressivité manifestée dans la vente par rapport aux stocks disponibles et le niveau des stocks disponibles dans les ports au début de la campagne d'exportation.     

Research, development and technology transfer in the Canadian construction industry

. This article highlights the observations made and conclusions reached in a recent background study for the Science Council of Canada (Boyd & Wilson, 1975). It examines the interdependence of research and development activities associated with the building and engineering sectors of the construction industry in Canada. It also examines several important factors influencing the effectiveness of the transfer of technology into, and within, these two sectors.