Consumer Power: Evolution in the Digital Age

The predictions of growing consumer power in the digital age that predated the turn of the century were fueled by the rise of the Internet, then reignited by social media. This article explores the intersection of consumer behavior and digital media by clearly defining consumer power and empowerment in Internet and social media contexts and by presenting a theoretical framework of four distinct consumer power sources: demand-, information-, network-, and crowd-based power. Furthermore, we highlight technology's evolutionary role in the development of these power sources and discuss the nature of shifts in power from marketers to consumers in terms of each source. The framework organizes prior marketing literature on Internet-enabled consumer empowerment and highlights gaps in current research. Specific research questions are elaborated for each source of power outlining the agenda for future research areas.     

ERP On Demand Platform

Platforms for SaaS-based enterprise applications are prospering and the number of on-demand ERP vendors is increasing. We combine both phenomena for the first time and illustrate how the integration of a sustainability benchmarking service into an on-demand ERP platform provides added value beyond pure cost savings. By applying a qualitative system dynamics approach we identify self-reinforcing mechanisms which allow a faster and more comprehensive market penetration compared to providing these services separately.     

Amending China’s Notion of a “Consumer”: Lessons from Comparative Analysis of the PRC Consumer Protection Law

Who does the law treat as a “consumer” and why does it matter? How should China’s notion of a “consumer” best be articulated within the law and applied in practice? This article will attempt to answer these intriguing questions by first focusing on the approach taken to define a “consumer” in China’s Law on the Protection of Consumer Rights and Interests before examining the legal notion of a “consumer” in comparative perspective, in order to further understand the competing rationales behind the consumer protection law. This article will explore this Chinese definition of a “consumer” to propose how China’s vague and unworkable statutory definition of a ‘consumer’ should be amended in future.

     

The Inhibitory Effect of Political Conservatism on Consumption: The Case of Fair Trade

Journal of Business Ethics - By synthesizing the argumentation theory of new rhetoric with research on heuristics and motivated reasoning, we develop a conceptual view of argumentation based on...     

Search reduction in hierarchical distributed problem solving

Knoblock and Korf have determined that abstraction can reduce search at a single agent from exponential to linear complexity (Knoblock 1991; Korf 1987). We extend their results by showing how concurrent problem solving among multiple agents using abstraction can further reduce search to logarithmic complexity. We empirically validate our formal analysis by showing that it correctly predicts performance for the Towers of Hanoi problem (which meets all of the assumptions of the analysis). Furthermore, a powerful form of abstraction for large multiagent systems is to group agents into teams, and teams of agents into larger teams, to form an organizational pyramid. We apply our analysis to such an organization of agents and demonstrate the results in a delivery task domain. Our predictions about abstraction's benefits can also be met in this more realistic domain, even though assumptions made in our analysis are violated. Our analytical results thus hold the promise for explaining in general terms many experimental observations made in specific distributed AI systems, and we demonstrate this ability with examples from prior research.This research has been sponsored, in part, by the National Science Foundation under grants IRI-9015423 and IRI-9010645, by the University of Michigan Rackham Graduate School, and by a Bell Northern Research Postgraduate Award.