The Role of the Advertising Agency in the Cultural Message Content of Advertisements: A Comparison of the Middle East and the United States

ABSTRACT

This study compared responses of advertising agencies located in the Middle East and the United States to an email survey examining their approach in designing advertisements. The survey examined whether the advertising agency incorporated area-specific cultural values and advertising appeals in the execution of their advertisements. Results indicate that indeed advertising agencies do use, or at least report to use, different cultural values and advertising appeals. Advertising agencies in the Middle East tend to focus more on filial obedience, customs and traditions, loyalty to one's group, honor, and patience. In addition, agencies in the Middle East reported that they tended to portray women in a more modest fashion than their counterparts in the United States.     

What Advertisers Need to Know About Promotion in the Arab World: Technology and Media Perspectives

There is little doubt that globalization has and continues to have a significant impact on business activities worldwide. The impact of globalization was made possible mainly by advances in technological innovation including the area of global communication. Among the many regions that have been significantly impacted by globalization is the Arab world. The purpose of this paper is to provide answers to the following questions: (a) What technological innovations related to advertising and promotion are dominating the Arab world?; (b) What is the media landscape as it relates to advertising and promotion in the Arab world?; (c) What media outlets are being consumed by Arab consumers?; and (d) What are the most effective media outlets in reaching the Arab consumer? Arguments have been made that the growth of mobile phones, Internet technology, and multimedia devices such as iPods and PlayStation Portables has contributed to the trend of youth moving away from traditional media platforms such as television. While this finding has been supported in research for some regions of the world, this paper studies whether it holds true for the Arab population.     

Rationalizable Trade

We formulate necessary and sufficient conditions for interim rationalizable trade between two players. Journal of Economic Literature Classification Numbers: D82, C72.     

Farewell to HRM? Personnel practices in Japanese manufacturing plants in the UK

While Japanese manufacturing investment burgeoned in the UK in the 1980s and 1990s, its relative size remained small. Nevertheless, its impact was greater than its size. At its extreme it was championed by the 'new right' as the way forward for industrial practices, while manufacturing organizations in the UK were quick to attempt to emulate Japanese management practices. Core to these practices was the management of human resources. Coincidentally in the 1980s a new model of personnel management was being championed, namely human resource management (HRM). This was eagerly embraced by UK academics and was translated into two distinct forms, 'hard and soft'. Despite appearing mutually incompatible, the hard and soft forms were forged into a unified model. This paper, drawing on an empirical analysis of personnel practices in Japanese manufacturing plants in the UK, searches for a conjuncture between the HRM model and 'Japanese' models. It concludes that, while there are similarities between the two, there are also distinct differences. Moreover, where similarities exist they are with the hard variety of HRM.     

Heterogeneity in Professional Service Firms

Research on professional service firms emphasizes similarities in their organization and management and distinctiveness from other types of organization. In this paper we take a different tack and focus on the differences between professional service firms, that is, on heterogeneity across different professional sectors. We argue that differences between professions on a number of dimensions affect the nature of professionals' work and, in turn, the organization and management of firms across different professional sectors. Drawing on the sociology of professions literature we focus on three key dimensions of knowledge, jurisdictional control and client relationships to compare legal, auditing and engineering consulting firms. We consider how differences in these dimensions across the three professional services sectors impact upon the way firms are organized. We offer a number of propositions explicating how differences in the nature of knowledge, jurisdictional control and client relationships have implications for organizational form, team-working and pricing systems.     

British Factory, Japanese Factory and Mexican Factory: An International Comparison of Front-Line Management and Supervision

This paper presents a case study of a Japanese-owned electronics firm, presenting a comparative analysis of the company's supervisory systems in three of its plants located in different countries – Japan, Mexico and Britain. Comparative analysis is enabled through use of the concept of a supervisory system of control, which allows us to match the relative positions of managers, supervisors and workers across the three sites. The case study data enables us systematically to examine questions of the transferability of a Japanese supervisory system – a central component of Japanese manufacturing – outside of Japan. The results suggest that 'Japanese' supervisory systems have been established with more success in Mexico than in Britain, and the main factors that explain this are varying local labour market conditions, limits to managerial control on the shopfloor, the relationship between the product market and the organization of production, and local and expatriate management commitment to a Japanese system.