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51.
Tina C. Ambos Kristiina Mäkelä Julian Birkinshaw Pablo D'Este 《Journal of Management Studies》2008,45(8):1424-1447
We examine the tensions that make it difficult for a research‐oriented university to achieve commercial outcomes. Building on the organizational ambidexterity literature, we specify the nature of the tensions (between academic and commercially‐oriented activities) at both organizational and individual levels of analysis, and how these can be resolved. We develop hypotheses linking specific aspects of the organization and the individual researcher to the likelihood of their research projects generating commercial outcomes, and we test them using a novel dataset of 207 Research Council‐funded projects, combining objective data on project outcomes with the perceptions of principal investigators. We show that the tension between academic and commercial demands is more salient at the level of the individual researcher than at the level of the organization. Universities show evidence that they are able to manage the tensions between academic and commercial demands, through for example their creation of ‘dual structures’. At the individual level, on the other hand, the tensions are more acute, so that the people who deliver commercial outcomes tend to be rather different to those who are accustomed to producing academic outcomes. 相似文献
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AbstractIn recent years, in-depth, on-the-ground research has generated many insights into the nature and functioning of subsistence marketplaces and the people who operate in them. Such knowledge is bound to be useful to various companies and organisations, as they seek to engage such marketplaces, particularly for marketing managers, who quite likely have not had education or experience in marketing in such impoverished settings. This paper complements these practical insights with a normative ethical framework, presented in the marketing literature and labelled the integrative justice model (IJM) for impoverished markets, so as to synthesise a new framework for fair and sustainable marketing for social entrepreneurs in the context of subsistence marketplaces. 相似文献
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Tina Burkhart Juan Carlos Wuhrmann Thomas Müller-Kirschbaum 《Marketing Review St. Gallen》2010,27(4):14-19
Eine Open-Innovation-Strategie greift auf externes Wissen zurück und steigert dadurch die unternehmensinterne Innovationskraft. Um auf externe Wissensquellen zurückzugreifen, stehen zahlreiche unterschiedliche Methoden zur Verfügung. Dieser Beitrag zeigt, zu welchem Zeitpunkt im Innovationsprozess bei Henkel welche Methoden eingesetzt werden und welche überlegungen dahinter stehen. 相似文献
54.
Tina Jarvis Léonie J. Rennie 《International Journal of Technology and Design Education》1998,8(3):261-279
Two instruments designed to ascertain children's conceptions of ‘technology’ were given to 315 English children in Years 2–6. A subset of 81 children and their teachers were interviewed. Responses to the same instruments were collected from 745 Western Australian children in the same year groups. Subsequently their teachers and 164 Australian children were interviewed. The Australian and English children had a similar range of concepts to explain technology, but the frequency of concepts varied. The results suggest that the stages of developing an inclusive concept of technology are mainly chronological, but the rates vary with individuals depending on a number of inter-related factors including home and school influence, ability, gender and opportunity to discuss ideas. Examination of these factors suggests there is a need for specific curriculum provision in technology based on adequate in- service training of teachers, which should also clarify the differences between science and technology. Children also need to be enabled to clarify their ideas through focused activities. This revised version was published online in August 2006 with corrections to the Cover Date. 相似文献
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In this paper we examine how the interaction between influences of commercial banking and poverty alleviation shaped the evolution of modern microfinance. Using institutional theory as a lens, we observe that the commercial banking logic increasingly displaced the microfinance field's foundational poverty alleviation and development principles over time. We argue that this process of displacement can occur inadvertently as organizations that embody multiple logics draw disproportionately on only one of those logics when developing legitimating accounts of their activity to stakeholders. Furthermore, we introduce the concept of permeability – the extent to which the elements of a logic are ambiguous and loosely coupled – to explain why some logics may be more or less open to the influence of other logics. We conclude by discussing implications for entrepreneurship and poverty alleviation more generally. 相似文献
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This paper examines product elimination in the UK's financial services industry. The literature review establishes that physical goods elimination theory has only limited application to the financial services sector. Specifically, it fails to take account of constraints that prevent the removal of a product to a state of nonexistence. To overcome this, the sector uses two forms of removal — full and partial elimination. A three-stage methodology is used to find out how products are eliminated in retail banks, building societies and insurance organisations. A model is developed which explains that companies within the sector proceed through four stages during the elimination process — identification, decision, implementation and post elimination evaluation. At the end of this process, a product will have been either partially or fully eliminated. The preference of the industry is to use partial elimination. It can be concluded that the customer relationship is a key determinate factor in the choice of elimination process. 相似文献
60.
Prior research has relied on qualitative analyses of customers' responses during depth interviews. This article discusses how observational monitoring, subjective encoding, and automatic encoding can be used to quantitatively analyze depth interview data. It compares the benefits and costs of each method, and discusses computer software packages that assist in automatically encoding verbal data. In an innovative experiment, we compared observational monitoring and automatic encoding of customers' responses to open-ended questions about telecommunication services. We conclude that automatic encoding is a feasible method of analyzing depth interviews that provides detailed quantitative information about customers' responses. 相似文献