Choice experiment,multiple programmes contingent valuation and landscape preferences: How can we support the land use decision making process?

The promotion of cost–benefit analysis for social and environmental policy choices is much debated. Then, the conception of a valuation method for the non-market benefit of these policies is still of a main research interest. Among direct valuation methods, the choice experiment method (CEM) becomes a highly attractive valuation procedure, in giving at the same time the economic value of the impacts of the different components of the policy as well as the global impact of a policy package. However, the main-effect designed protocol aiming to limit the cognitive burden of scenarios’ evaluation disregards the important question of the existence of substitution or complementary relation between these programmes for their main beneficiaries. Furthermore, the independent valuation and summation strategy developed in CEM opens to overvaluation or under valuation of the willingness to pay values. The aim of this article is to conduct testing of the additivity bias with CEM results. The distribution of the willingness to pay values for possible combinations of landscape programmes aiming to maintain two agricultural landscape attributes as well as one moorland attribute inferred from the earlier CEM survey is compared to results obtained with the sequential contingent valuation procedure for multidimensional policy suggested by Hoehn (1991). Our empirical results suggest that the additivity bias is not statistically significant in our case, even if specific relation between landscape attributes due to what we call the composition effect is of concern for the population we interviewed. Furthermore, landscape preferences derived from our empirical investigation support the need for more integration of agricultural issues with the local land-use issues.     

Trust,Commitment, and Older Women: Exploring Brand Attachment Differences in the Elderly Segment

Understanding older adults’ product consumption behavior is of high importance to consumer and marketing research. Prior studies have mainly focused on older adults’ cognitive decline and compared their behavior to that of younger consumers. A neglected area of research has been older consumers’ brand attachment that is associated with potential differences between consumers in their fifties and in their seventies. In this article, the authors provide insights into the under‐researched field of elderly women's brand attachment. Drawing on socioemotional selectivity theory, a shift toward emotional aspects in brand relationships is proposed. A model involving trust and commitment processes is developed and empirically tested in a survey among 341 older women. Moderator analyses reveal significant differences between the “younger elderly” and the “older elderly” in relationships among self‐concept connection, partner quality, trust, and commitment. For the younger elderly, how a brand is (based on trust judgments) seems to be more important. For the older elderly, what a brand does in its role as relationship partner becomes more relevant.     

Der Kunde als Innovationsmotor bei Henkel

Zusammenfassung  Viele Unternehmen tun sich nach wie vor schwer, neue Produkte und Leistungen zu entwickeln und sie erfolgreich im Markt einzuführen. Die Folge: hohe Flopraten. Eine konsequente Kundenorientierung kann den Erfolg von Innovationen deutlich steigern. Lesen Sie, wie es dem Markenartikler Henkel gelingt, durch kundenorientiertes Innovationsmanagement nachhaltig Innovationspotenziale zu heben. Prof. Dr. Thomas Müller-Kirschbaum Corporate Senior Vice President Laundry & Home Care, Henkel AG, KGaA & Co. Dr. Juan Carlos Wuhrmann Director Laundry & Home Care, Henkel AG, KGaA & Co. Tina Burkhart PhD candidate Laundry & Home Care, Henkel AG & Co. KGaA     

Regional traffic impacts of logistics-related land use

The outsourcing of logistics activities to logistics service providers leads to a demand for new logistics-related land development. At the moment (minimising) regional traffic generation is not a major decision criterion for site selection and development. For a sound traffic impact assessment, information on trip generation of logistics facilities like transfer depots, distribution centres and warehouses is necessary. Surveys conducted in the case study region Hamburg, Germany, provide such information. Applying the survey results, different logistics land use development scenarios are assessed in this paper. The results show that strategic location of logistics areas can reduce traffic and traffic impacts.     

The influence of the political environment and destination governance on sustainable tourism development: a study of Bled,Slovenia

In the context of sustainable tourism development, there are many studies about the exchange process between residents and tourism, yet this issue is practically unexplored with respect to the political environment of tourism. Therefore, this paper introduces and posits that the political environment is a necessary enabler for implementing sustainable tourism. The authors extend the established three-pillar sustainability concept by adding in the political dimension. Then they surveyed how residents' positive and negative perceptions of tourism impacts determine their satisfaction with life in the tourism destination and thus their support for tourism in their community. The model was empirically tested within the context of the long-established Alpine destination of Bled in Slovenia. The findings confirm the importance of the political environment and question the sustainability of Bled's tourism development. It is suggested that the community has relatively weak destination governance due to the underdeveloped political environment. The survey expands and deepens the tourism sustainability debate by adding in the political environment and how it relates to the emerging growth of research on destination governance. The proposed model can be adapted and applied to any destination in order to improve its governance, including the implementation of sustainable tourism development.     

Open Innovation und Beziehungsmanagement bei Henkel

Eine Open-Innovation-Strategie greift auf externes Wissen zurück und steigert dadurch die unternehmensinterne Innovationskraft. Um auf externe Wissensquellen zurückzugreifen, stehen zahlreiche unterschiedliche Methoden zur Verfügung. Dieser Beitrag zeigt, zu welchem Zeitpunkt im Innovationsprozess bei Henkel welche Methoden eingesetzt werden und welche überlegungen dahinter stehen.     

The effects of quantification on persuasion in unfamiliar contexts: The case of information systems controls

The purpose of this study is to more fully understand when quantitative analyses are more persuasive than qualitative analyses. Forty-seven executives responded to an experiment where they evaluated a business proposal recommending an increase in the information systems controls budget, where potential benefits were presented via either a quantitative or qualitative analysis. When the executives were familiar with the context, the quantitative analyses were more persuasive. However, when the executives were less familiar with the context, qualitative analyses that were framed negatively were more persuasive than quantitative analyses. These findings are important theoretically and pragmatically. From a theoretical standpoint, I demonstrate that familiarity with the context predicates how quantification affects decision-makers. In addition, I offer evidence that qualitative analyses that emphasize what has been, or could be, avoided may be a viable persuasive tactic when the decision-maker is unfamiliar with the context.     

Alpaca Lies? Speculative Bubbles in Agriculture: Why They Happen and How to Recognize Them

The speculative bubble phenomenon has been studied extensively by economists and psychologists in recent years. The recent literature is surveyed and extended to enhance the understanding of speculative bubbles in agricultural industries. The analysis is applied to the U.S. alpaca industry, where prices for breeding stock are many times higher than in Peru, home of the world's largest alpaca herd. We present a framework to assess whether current prices for U.S. alpaca stock are supported by market fundamentals or are likely to represent a speculative bubble. Finally, we identify "warning signs" common to agricultural bubbles.