The stages of financial services product elimination

This paper examines product elimination in the UK's financial services industry. The literature review establishes that physical goods elimination theory has only limited application to the financial services sector. Specifically, it fails to take account of constraints that prevent the removal of a product to a state of nonexistence. To overcome this, the sector uses two forms of removal — full and partial elimination. A three-stage methodology is used to find out how products are eliminated in retail banks, building societies and insurance organisations. A model is developed which explains that companies within the sector proceed through four stages during the elimination process — identification, decision, implementation and post elimination evaluation. At the end of this process, a product will have been either partially or fully eliminated. The preference of the industry is to use partial elimination. It can be concluded that the customer relationship is a key determinate factor in the choice of elimination process.     

Determinanten der Strom-und Gaspreisentwicklung in Deutschland — Eine empirische Bestandsaufnahme für die Jahre 1998 bis 2007

The price worthy supply of energy is an indispensable requirement for growth and employment in highly industrialized countries as Germany. For energy intensive production processes — with limited opportunities to accomplish efficiency gains or substitute fuel — energy prices and costs are important determinants for competitiveness. But the other manufacturing sectors and households too, are affected by these high energy costs respectively expenditures, which result in real production losses or correspondingly in cutting back expenditures for non-energetic consumer goods. In view of the strongly increased level of energy prices — the price for crude oil hit the historic peak of $121 per barrel in May 2008 — especially grid bound energy sources as electricity and gas are in focus of the public. A recent study of the EEFA research institute illustrates the determinants of the development of electricity and gas prices in Germany from 1998 to 2007.     

Online banking adoption: We should know better 20 years on

During the 20 year lifetime of the Journal of Financial Services Marketing the study of online banking adoption has emerged and matured as a field. Now 20 years on, we reflect on the accumulated online banking adoption knowledge and consider what this tells us. On the basis of an audit of published research over a 10-year period, 1998–2008, we identify the core theories and approaches utilised to study online banking. The findings reveal the widespread application of the Technology Adoption Model (TAM). Drawing on the current debate regarding TAM within the Information Systems domain, we critically evaluate the ongoing appropriateness of TAM for online banking adoption research, and call for a refreshed approach to the study of bank technology adoption. The paper concludes by highlighting other theories that offer potential to extend knowledge in this area.     

Quantitative analyses of depth interviews

Prior research has relied on qualitative analyses of customers' responses during depth interviews. This article discusses how observational monitoring, subjective encoding, and automatic encoding can be used to quantitatively analyze depth interview data. It compares the benefits and costs of each method, and discusses computer software packages that assist in automatically encoding verbal data. In an innovative experiment, we compared observational monitoring and automatic encoding of customers' responses to open-ended questions about telecommunication services. We conclude that automatic encoding is a feasible method of analyzing depth interviews that provides detailed quantitative information about customers' responses.     

New product development process and time-to-market in the generic pharmaceutical industry

Generic pharmaceutical companies tend to improve their market position by being first in the market when a patent on an original product elapses. The time-to-market of new products is an important source of their comparative advantages. In our study we investigate the organizational and managerial factors lying behind time-to-market in four generic pharmaceutical companies in Central and Eastern Europe. Our research also supports some results found in other studies on the lead-time of new product development. However, we find some factors specific to generic pharmaceutical companies. Our findings are incorporated into a diagnostic model of new product development in generic pharmaceutical companies, which is an important practical result of our research.     

Consumers’ Perceptions and Behaviors Regarding Organic Fruits and Vegetables: Marketing Trends for Organic Food in the Twenty-First Century

ABSTRACT

Organic food market is very challenging in Europe and developing rapidly with different rates between the western and eastern parts. The objective of this report is to gain knowledge about attitudes toward organic fruits and vegetables among Slovenian consumers. Results indicated that organic buyers tend to be younger and higher educated than those who do not buy them. In addition, consumers’ trust in the authenticity of the goods and price are also issues. However, the main barrier to increase the market share of organic products is consumer information. According to the research results an important task for the producers will be to increase consumers’ knowledge of what an organic product is and how to differentiate it in the marketplace. Along with knowledgeable and educated consumers, consumption could be raised on another level. The results of the research could be used for planning further marketing activities.     

Sports sponsorship perceptions: An exploration

This study examines how consumers perceive sports sponsorship by a financial services organisation. Current literature provides information on the advantages and objectives of sponsorship to an organisation. However, it is evident that there is little on how consumers react to sponsorship and in particular how the differences in brand and event involvement (EI) affect response. Data was collected from two audiences of a sponsored sports event, those who attended the game and those who did not. The research findings indicate that, in the context of sponsorship activity, brand involvement is a direct positive influence on brand attractiveness and brand meaningfulness. This study also shows that EI has a direct negative influence on brand trustworthiness. Those who were classed as involved spectators considered the brand to be less trustworthy. Limitations of the study include the economic environment, type of research method and sample size. Areas of further research are recommended.     

Fostering fair and sustainable marketing for social entrepreneurs in the context of subsistence marketplaces

Abstract

In recent years, in-depth, on-the-ground research has generated many insights into the nature and functioning of subsistence marketplaces and the people who operate in them. Such knowledge is bound to be useful to various companies and organisations, as they seek to engage such marketplaces, particularly for marketing managers, who quite likely have not had education or experience in marketing in such impoverished settings. This paper complements these practical insights with a normative ethical framework, presented in the marketing literature and labelled the integrative justice model (IJM) for impoverished markets, so as to synthesise a new framework for fair and sustainable marketing for social entrepreneurs in the context of subsistence marketplaces.