Ganzheitlicher strategiefokussierter Managementansatz für Finanzdienstleistungsunternehmen: Relevanz und Aspekte der Einführung

The Balanced Strategy Scorecard represents a further optimization of the original Balanced Scorecard. Nowadays the BSC in terms of a BSSC is already used by some enterprises. Also companies in the finance service sector gather first experiences with this concept. The introduction and consistent application of this modern management instrument is of particular importance to the finance services sector with its dynamic environment. A continuous communication of a strategy throughout the entire organisation as well as a pragmatic and efficient implementation are essential preconditions for long-term success of finance service companies.     

Subliminal influence on generosity

We experimentally subliminally prime subjects prior to charity donation decisions by showing words that have connotations of pro-social values for a very brief time (17 ms). Our main finding is that, compared to a baseline condition, the pro-social prime increases donations by approximately 10–17 % among subjects with strong pro-social preferences (universalism values). We find a similar effect when interacting the prime with the Big 5 personality characteristic of agreeableness. We furthermore introduce a novel method for testing for priming, “subliminity”. This method reveals that some subjects are capable of recognizing prime words, and the overall results are weaker when we control for this capacity.