The dynamics of environmental innovations: three stylised trajectories of clean technology

In this article, we explore the dynamics of environmental innovations developed by firms to comply with environmental regulations. Our analysis is based on a micro-simulation model of industrial dynamics. The question arises: how do firms competing in the same industry deal with environmental issues without altering their productive efficiency or the performance of the product? We focus on clean technology which seeks to combine environmental and productive dimensions by way of innovation offsets. Our simulations show that an innovative strategy based on a good balance between environmental and productive dimensions takes more time to develop and needs to address a ‘competence destroying effect’. Finally, we study favourable conditions for the development of this type of clean technology and draw some policy implications.     

Social cynicism,greenwashing, and trust in green clothing brands

This research develops a theoretical model of the effect of social cynicism as a personality trait on trust in green clothing brands. We conducted an online survey of a representative Australian sample to test the hypothesized relationships. Our findings confirmed that social cynicism affected green brand trust negatively and that this effect can be explained by an increase in perceived greenwashing. Conspicuous consumption moderates this indirect influence. This mediated influence decreased when conspicuous consumption was more salient. Findings provide important practical insights for brand managers intending to avoid a decrease in brand trust regarding garments marketed with sustainability claims.     

A systematic review of women's entrepreneurship and internationalization literature

There has been an increased interest in women's entrepreneurship research due to the changing sociocultural conditions in the global marketplace. Despite this trend, there is still a lack of understanding about the role women entrepreneurs play in the internationalization process of firms. The aim of this article is to systematically review the literature on women's entrepreneurship and internationalization by examining the trends in the research. A bibliometric analysis is conducted on articles in the Web of Science databases to understand which researchers are publishing the most and how they are related to other researchers in the field. In addition, a content analysis of the articles from the bibliometric analysis is conducted that reveals three main clusters from the research: (a) epistemological position and gender, (b) cultural and social reasons for the creation of businesses, and (c) motivations, business characteristics, and performance. From the bibliometric and content analysis, implications for policy makers and future research directions for women's entrepreneurship and internationalization patterns are stated.     

The moderating effect of brand orientation on inter-firm market orientation and performance

Abstract

While prior research has shown that market and brand orientation are key contributors to successful business performance, research to date has not fully explored how inter firm collaboration for these two key orientations can enhance business performance. The purpose of the paper is to investigate the relationship between inter-firm market and performance; to test for the moderating role of brand orientation in that relationship. A total of 169 completed pairs of surveys were collected of small and medium enterprises operating internationally in a variety of industries in Switzerland. The results show that inter-firm market and brand orientation are two antecedents of marketing and financial performance. The impact of inter-firm market on marketing and financial performance is significant when the brand orientation is favorable. This study extends previous research by examining the moderating role of brand orientation on inter firm market orientation, which is important, especially for firms wanting to increase their brand reputation by entering into partnerships with other firms. Further research is indicated, to identify the key moderators of the driving force of inter-firm market in relation to business performance and the reason why maintaining a strong brand presence is important in the international marketplace.     

Coronavirus and international business: An entrepreneurial ecosystem perspective

Covid‐19 (Coronavirus) is a health pandemic that has significantly affected the global economy and fundamentally changed society. The impacts of coronavirus are most apparent at the international business level due to the restrictions on travel and mobility of labor. This has necessitated an entrepreneurial outlook for businesses in order to survive in the current market environment. The aim of this article is to discuss the implications of the coronavirus for international business by taking an entrepreneurial ecosystem point of view. This enables a reflection on how the pandemic has impacted various entities of the ecosystem in terms of stakeholder engagement. Suggestions for acting in a more dynamic and innovative manner are provided that highlight the importance of utilizing entrepreneurial ecosystems in times of crises.     

Gender Entrepreneurship and Global Marketing

ABSTRACT

The purpose of this article is to redirect attention to the role of gender entrepreneurship in global marketing. The value of gender in global marketing through the use of words and behavior is discussed, which helps to integrate the disparate gender, entrepreneurship, and global marketing streams of research. The article suggests that a more gender neutral stance in global marketing is required due to the more fluid and changing understanding about the meaning of gender in society. This enables increased dialogue about gender stereotyping in global marketing to be examined as a way to keep up to date with global trends. Global marketers must confront gender biases as a way of enhancing a more open and inclusive society. The trends in gender and marketing are addressed that help to raise awareness for how to improve global marketing standards.     

Specifying formatively-measured constructs in endogenous positions in structural equation models: Caveats and guidelines for researchers

Formatively-measured constructs (FMCs) are increasingly used in marketing research as well as in other disciplines. Although constructs operationalized by means of formative indicators have mostly been placed in exogenous positions in structural equation models, they also frequently occupy structurally endogenous positions. The vast majority of studies specifying endogenously-positioned FMCs have followed the common practice of modeling the impact of antecedent (predictor) constructs directly on the focal FMC without specifying indirect effects via the formative indicators. However, while widespread even in top journals, this practice is highly problematic as it can lead to biased parameter estimates, erroneous total effects, and questionable conclusions. As a result both theory development and empirically-based managerial recommendations are likely to suffer. Against this background, the authors offer appropriate modeling guidelines to ensure that a conceptually sound and statistically correct model specification is obtained when a FMC occupies an endogenous position. The proposed guidelines are illustrated using both covariance structure analysis (CSA) and partial least squares (PLS) methods and are applied to a real-life empirical example. Implications for researchers are considered and ‘good practice’ recommendations offered.     

Credit Risk in Interbank Networks

ABSTRACT

One of the most striking characteristics of modern financial systems is their complex interdependence, comprising a network of bilateral exposures in the interbank market, in which institutions with surplus liquidity can lend to those with a liquidity shortage. Empirical studies reveal that some interbank networks have features of scale-free networks. We explore the characteristics of financial contagion in networks whose distribution of links approaches a power law, using a model that defines banks’ balance sheets from information on network connectivity. By varying the parameters for the creation of the network, several interbank networks are built, in which the concentration of debt and credit comes from the distribution of links. The results suggest that networks that are more connected and have a high concentration of credit are more resilient to contagion than other types of networks analyzed.