Examining Consumer Risk Perceptions of Prototypical Brands Versus Me-Too Brands

This study examines brand familiarity, extrinsic attributes, self-confidence, and perceived quality for their effects on perceived risk between prototypical and me-too brands. Factor analyses and path analysis were used in testing hypotheses. Brand familiarity produced a significant positive effect, while extrinsic attributes produced a significant negative effect on perceived equivalent quality for both the pioneer and me-too brands. Respectively, the perceived equivalent quality of the MP3 players produced significant positive and negative effects on perceived risks for pioneer and me-too brands. Managerial implications include strategic use of me-too brands and management of competitive advantages of pioneer brands with perceived prototypicality.     

International entrepreneurship in resource-rich landlocked African countries

Despite the increase in research about international entrepreneurship, relatively little is known about the process in Africa. This is due to the disparity between the actualization of business ventures and global perceptions of African entrepreneurs. As a result of the diversity of countries within the African continent, the nature of international entrepreneurship varies with cultural and historical context. To address this research gap, we discuss how international entrepreneurship in Africa differs to the more studied traditionally North American and European perspective. To do this we develop a number of research propositions for resource-rich landlocked African countries (Botswana, Zambia, and Zimbabwe) that have unique characteristics in terms of how they approach international entrepreneurship. The research propositions suggest that resource-rich landlocked African countries need to focus on informal networks and cultural attributes as a way to differentiate themselves in the international marketplace. Managerial implications and theoretical research suggestions for differentiating resource-rich landlocked African countries from the more resource scarce and coastal countries are stated.     

Male eco‐fashion: a market reality

With the fashion industry striving for competitive advantage, eco‐fashions provide an opportunity to distinguish environmentally friendly products from other fashion products. However, the viability of these eco‐fashion brands is questionable. An exploratory study is conducted to explain men's differences, particularly, as clothing styles vary for men and women. The research examines if men's purchase intent would make a difference to the eco‐fashion industry. A random sample is collected to examine men's purchase intentions for eco‐clothing by product attributes, environmental concerns and sustainable behaviour. Partial least squares is used to empirically test the sample. A conceptual model is developed. It was found that there are four significant exogenous variables, environmental concern, sustainable pricing, sustainable behaviour and sustainable branding with a moderately strong, negatively signed coefficient path. Perceived consumer effectiveness and faith in others are not found to be significant moderators. This defined male segment makes several theoretical contributions as well as generating useful recommendations for marketing practitioners.     

The Role of Information Sharing in Modulating the Effect of Financial Access on Inequality

ABSTRACT

This study examines the role of information sharing in modulating the effect of financial access on income inequality in 48 African countries for the period 2004–2014. Information sharing is proxied with private credit bureaus and public credit registries. All dynamics of financial development are taken into account, namely: depth (money supply and liquid liabilities), efficiency (at banking and financial system levels), activity (from banking and financial system perspective) and size. The empirical exercise is based on interactive Generalised Method of Moments. It can be established from the findings that: first, a threshold of 18.072 percentage coverage of public credit registries is needed to counteract the unconditional positive effect of banking system efficiency. Secondly, on the role of private credit bureaus in financial depth, both the unconditional and the conditional effects are negative, implying a negative synergy. Overall, the findings show that, contingent on the type of financial development dynamic, credit registries broadly play their theoretical role of decreasing financing constraints in order to ultimately reduce inequality.     

Perceived environmental uncertainty in tourism: A new approach using the Rasch model

One of the core steps in all strategic management processes, but especially in tourism firms, is the consideration of the organisational environment. A methodology for scanning that environment is presented from the perspective of perceived environmental uncertainty, according to its dynamism and complexity. To that end, the Rasch model [Rasch, G. (1980). Probabilistic models for some intelligence and attainment tests. Chicago: University of Chicago Press (First publication in 1960, Chicago, IL. MESA Press)] is applied, and both dimensions are considered latent variables defined by a set of items. The concepts are assessed using a sample of tourism firms located in the Canary Islands (Spain). The results confirm that dynamism and complexity are related to the perception of uncertainty, and a specific function is presented. The environmental uncertainty can then be explained and determined with regard only to the managers’ perceptions, without the need to include parameters. The methodology also enables managers and institutions to identify the most uncertain perceived items.     

Testing for Multicointegration in Panel Data with Common Factors*

This paper addresses the concept of multicointegration in a panel data framework and builds upon the panel data cointegration procedures developed in Pedroni [Econometric Theory (2004), Vol. 20, pp. 597–625]. When individuals are either cross‐section independent, or cross‐section dependence can be removed by cross‐section demeaning, our approach can be applied to the wider framework of mixed I(2) and I(1) stochastic processes. The paper also deals with the issue of cross‐section dependence using approximate common‐factor models. Finite sample performance is investigated through Monte Carlo simulations. Finally, we illustrate the use of the procedure investigating an inventories, sales and production relationship for a panel of US industries.     

Google in China: A Manager-Friendly Heuristic Model for Resolving Cross-Cultural Ethical Conflicts

Management practitioners and scholars have worked diligently to identify methods for ethical decision making in international contexts. Theoretical frameworks such as Integrative Social Contracts Theory (Donaldson and Dunfee, 1994, Academy of Management Review 19, 252–284) and more recently the Global Business Citizenship Approach [Wood et al., 2006, Global Business Citizenship: A Transformative Framework for Ethics and Sustainable Capitalism. (M. E. Sharpe, Armonk, NY)] have produced innovations in practice. Despite these advances, many managers have difficulty implementing these theoretical concepts in daily practice. Using the example of recent decisions by internet service providers Google, Yahoo, and MSN regarding censorship requirements in China, we offer six heuristic questions to help managers to resolve cross-cultural ethical conflicts in which the firm’s way of doing business differs from the practice in the host country. Recognizing that companies can take different approaches to law and ethics (Paine, 1994, Harvard Business Review 72(2), 107–117), our aim is to provide a management decision process to deal with demands or opportunities for engaging in questionable business practices in a host country.