How national culture impacts teenage shopping behavior: Comparing French and American consumers

The global teen market has significant spending power and an important impact on the world economy. However, much remains unknown about the social motivations of teenage consumers and cross-national cultural differences in teenage shopping. This research studies teenage shopping motivations in two nations: the U.S., which is a highly individualistic national culture with low power distance and low uncertainty avoidance, and France, which is perhaps a somewhat more collectivist, more inter-dependent national culture with high power distance and high uncertainty avoidance. This research samples 570 teenage consumers. Susceptibility to peer influence (SPI) drives teenage consumer shopping in France, while both need for uniqueness (NFU) and SPI motivate teenage shopping in the U.S.     

Inaudible Noise: Belgrade’s Academy Club: Legacy,Old Locals and New Spaces

Abstract

This text deals with the transformation of spaces for ‘underground’ forms of leisure in Belgrade, Serbia. In these spaces, different styles of non‐mainstream music are enjoyed by disparate social groups, referred to here as ‘the underground scene’. The spatial and stylistic transformation of venues for ‘creative leisure’ in Belgrade is read in this article as an articulation of discourse. Fragmentation of music consumption is arguably a global trend acknowledged in many treatises. Discourses within the multifaceted Belgrade underground music scene seem to correspond to such fragmentation. In this case it was found that the development of such identity practices depends on the articulation of concrete social factors and constraints. This paper focuses on the Academy nightclub, its transformations and long‐term impact on the Belgrade scene, including the emergence of other venues that have superseded, but have not fully surpassed, this seminal space.     

Ethical judgments and intentions: a multinational study of marketing professionals

A multinational study of marketing professionals was conducted in the US, England, Spain and Turkey. Respondents from these countries were compared on various ethics-related constructs such as idealism, relativism, moral intensity and corporate ethical values. Analyses of variance indicated that moral intensity had a signi ?cant impact on both ethical judgments and behavioral intentions. However, corporate ethical values, an idealistic ethical perspective and a relativistic ethical perspective only partially impacted ethical judgments and intentions. Country differences showed that the US was highest in terms of corporate ethical values while being the lowest in terms of relativism and signi?cantly lower than Spain and Turkey in terms of idealism. Turkey was the highest in terms of both idealism and relativism yet lowest in terms of corporate ethical values. Country differences in terms of moral intensity tended to be situation-speci?c. One managerial implication, for ?rms in all four countries, is that a clear set of corporate policies concerning ethics can positively in?uence the behavioral intentions of employees. It is important that employees do not misinterpret the desires of top management where ethical issues are involved.